Core Insights - The U.S. carbonated beverage market has seen a dramatic shift, with Sprite surpassing Pepsi for the first time, capturing an 8.03% market share compared to Pepsi's 7.97% [1][2] - This change reflects a broader transformation in the beverage industry driven by generational shifts in consumer preferences, particularly among Generation Z, who favor lower sugar and more diverse flavor options [2][5] Market Dynamics - The top five players in the U.S. carbonated soft drink market are Coca-Cola (19.1%), Dr Pepper (8.3%), Sprite (8.03%), Pepsi (7.97%), and Mountain Dew (5.2%) [2] - Pepsi has experienced a nearly 3.5% decline in market share compared to 2023, while Sprite has seen a 2.4% increase [2] Sprite's Strategy - Sprite's resurgence is attributed to a deep dive into brand identity, reviving its classic slogan "Obey Your Thirst" and targeting nostalgia among millennials through strategic advertising [3] - The introduction of Sprite Chill, featuring patented cooling technology, has generated over $50 million in retail sales within 21 weeks, making it Coca-Cola's best-selling new product in 2024 [2][3] Pepsi's Challenges - Pepsi's struggles highlight the difficulties faced by legacy brands in adapting to changing consumer preferences, with a reliance on classic products and a lack of innovation in recent months [4] - The company's supply chain issues, particularly its dependence on imported syrup from Ireland, have led to increased production costs exceeding $100 million [4] Industry Implications - The success of Sprite illustrates a shift towards "value-based marketing," where brands connect with consumers on a deeper level beyond functional benefits [5] - The overall decline in carbonated beverage consumption in the U.S. by 27% over the past 20 years emphasizes the need for brands to innovate and resonate with evolving consumer values [5]

本次监测周期内，Ubras、百丽和猫人以1.76、1.75、1.73的综合热度位列榜单综合热度前三。 | 制值 排名 | | | 指数 | | | --- | --- | --- | --- | --- | | 01 | ubras | Ubras | 1.76 | ▲ 12 | | 02 | BELLE | 百丽 | 1.75 | ▲ 11 | | 03 | | 猫人 | 1.73 | NEW | | 04 | | 有棵树 | 1.72 | NEW | | 05 | | 蔻驰 | 1.70 | ▲9 | | OS | | 蕉内 | 1.70 | NEW | | 07 | ANTA | 安踏 | 1.47 | 9 A | | 08 | | 李宁 | 1.40 | 76 | | 09 | | 地平线8号 | 1.40 | NEW | | 10 | | 中国青会 | 1.37 | NEW | | 11 | | 维多利亚的秘密 | 1.32 | NEW | | 12 | | 优衣库 | 1.31 | 0 0 | | 13 | CASIO | 卡西欧 | 1.26 | NEW | | 14 | SEM/R | 織马 ...