故宫联名系列
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周大福回应部分商品再涨价:根据市场环境及产品需求,适时作出调价
Cai Jing Wang· 2025-12-19 03:38
12月19日,周大福对部分黄金、铂金及铂金镶钻等产品提价。公开信息显示,以古法金、故宫联名系列 为例,大部分商品涨幅集中在4%-16%之间。 对于此次调价,周大福表示,"产品价格调整属集团的日常营运政策,我们会根据市场环境及产品需 求,适时作出调价,并始终坚持维护卓越品质与精湛工艺的承诺,满足消费者的期待。" 据梳理,2025年3月、10月底及12月,周大福已累计三次上调产品价格。前两次调价幅度分别为 10%-20%、12%-18%。 (周大福) ...
年轻人爱上新中式黄金首饰
Sou Hu Cai Jing· 2025-08-21 00:26
Group 1 - The core viewpoint of the articles highlights the transformation of gold jewelry consumption from being associated with weddings to becoming a daily fashion choice for younger consumers [3][4][5] - The rise of new Chinese-style gold jewelry is driven by innovative designs that incorporate traditional craftsmanship, appealing to the aesthetic preferences of the younger demographic [6][7] - The World Gold Council's report indicates that 62% of consumers aged 18-24 already own gold jewelry, significantly higher than other jewelry categories, reflecting a shift in consumer behavior towards viewing gold as an essential part of daily attire [4][5] Group 2 - The industry is witnessing a fundamental shift in consumption scenarios, with gold jewelry moving beyond the wedding market to everyday wear, as evidenced by successful product launches that integrate traditional elements with modern aesthetics [5][6] - The new Chinese-style gold jewelry emphasizes a personalized expression of Eastern aesthetics, moving away from heavy traditional designs to lighter, more contemporary forms that resonate with modern consumers [6][8] - The competition within the gold jewelry market is evolving from a price-based strategy to a value-based approach, where design and cultural significance are becoming the key competitive advantages [9][10] Group 3 - The extension of consumption scenarios is broadening the industry's boundaries, with gold now penetrating into areas such as trendy collectibles and cultural products, supported by a mature industry ecosystem [10] - The integration of traditional craftsmanship with modern consumer needs is being facilitated by collaborations with cultural institutions and the establishment of dedicated research entities, enhancing product value and market appeal [9][10]