Core Insights - The NEWty 2026 Tmall Super New Products Festival highlighted the impressive growth of new products in 2025 and announced key support measures for high-quality new products in 2026, including six major new product awards and a special recognition for women, linking business with public welfare and fostering industry innovation [1][16] Group 1: Growth Data and Brand Performance - Tmall serves as the primary launch platform for new products, achieving significant growth with over 16 million quality new products launched in 2025, a historical high, and over 30,000 quality new products achieving sales exceeding 1 million, representing a 35% year-on-year increase in quantity and a 34% increase in overall sales [2] - Leading brands shared exclusive methodologies for new product launches, with Adidas reporting a 25-fold increase in sales for its new Chinese-style series, and Pantene's new product achieving over 100 million new customer assets within a month of launch [4] Group 2: Awards and Recognition - Several brands received annual awards for their outstanding innovation and marketing performance, including Yaya, which achieved over 100 million in sales during Tmall Super Brand Day, and Talanis, which launched a children's running shoe that became the first Tmall super product to exceed 100 million in sales [5] - The Tmall Annual Business Person Award recognized three influential figures in the industry for their contributions to market evolution and innovation, including Gao Dekang from Bosideng, Adrian Siu from Adidas, and Jasmine Xu from Procter & Gamble [9][10] Group 3: Women's Empowerment and Social Responsibility - The festival established two special awards focused on women's empowerment, recognizing brands that integrate commercial practices with support for women's growth, such as Erdos Group and Estée Lauder, and honoring individuals like Ma Xiaoyu from L'Oréal for their contributions to women's rights [13][14] Group 4: Future Initiatives and Strategies - Tmall announced its core support measures for high-quality new products in 2026, committing to increase resource investment and enhance the success rate of new product launches through smarter tools, richer resources, and deeper value connections [16]

Core Insights - Tmall announced the launch of over 16 million quality new products in 2025, setting a historical record for new product scale, with over 30,000 quality new products achieving sales exceeding 1 million, representing a year-on-year growth of 35% in quantity and 34% in overall sales [1][2] Group 1: New Product Launch Support - Tmall will significantly increase resource investment for new product launches in 2026, providing dedicated support for super new products and potential new products, with in-platform resources reaching a scale of hundreds of millions in traffic [1] - Core resources on the Taobao app, including homepage, search, and recommendations, will be opened up to super new products, with the "Black Box" providing tens of millions in basic exposure to efficiently reach a wide range of quality consumers [1][2] - The platform's search and recommendation algorithms will be upgraded to identify "new product-sensitive groups," allowing for precise traffic distribution and higher conversion efficiency for new products [1] Group 2: Comprehensive Service Capabilities - Tmall has upgraded its full-chain service capabilities for new products, integrating with platforms like Alipay, Gaode, and Xiaohongshu to distribute new product samples across various services [2] - The Tmall TMIC has introduced the "AI Xiaoxin" tool to assist brands in trend analysis, user research, and new product design, enhancing the efficiency of new product development [2] - Tmall plans to collaborate with global top events such as F1 China, the World Cup, and the Cannes Film Festival in 2026 to create marketing events that enhance new product visibility and reach diverse consumer segments [2] Group 3: Long-term Support for New Products - Tmall will extend the core resource support period for new products in 2026, doubling the duration of support to ensure sustained sales growth beyond the initial launch phase [2] - The company aims to fully support quality original brands and double resource investment in new product incentives under the "Support Excellence" strategy, enhancing brand growth certainty [2] - As the primary platform for new product launches, Tmall is committed to creating sustainable high-quality growth for brands through increased resource investment, broader audience coverage, and longer support periods [2]