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向世界讲好中国廉洁故事
在精准传播上下功夫。精准传播意味着不只关注"我要说什么",还要关注"受众想听什么""如何能听懂 和认同"。不同国家、不同民族拥有不同的历史传统、宗教信仰、政治体制,并且形成不同的文化心 理、价值观念与社会规范,很难有一套放之四海而皆准的国际传播策略。要深入了解传播区域的社会风 俗、语言习惯等,制定差异化传播策略,善于运用当地历史典故、文学形象、谚语格言等对新时代廉洁 文化内容进行在地转译,将中国廉洁文化故事融入当地受众熟悉的语境之中,从而提高廉洁文化故事的 融通性与可理解性。同时要注意,每个国家内部都拥有不同的社会阶层和群体,其对政治、经济、文 化、社会等资源的占有量不同,对廉洁文化的认知框架、利益关切和理解方式也不同,甚至存在显著差 异。精准传播还要进行受众分层和分群研究,开展大数据分析和受众画像,根据各阶层和群体的认知水 平、媒介使用习惯、信息需求和接收方式,制定精细化传播策略,不断提高新时代廉洁文化传播的广泛 性和有效性。 处理好文化独特性与价值共通性的关系。新时代廉洁文化根植于中华文明土壤,同时也蕴含着全人类共 同的价值追求。要善于挖掘廉洁文化故事中的价值共性,例如对正义的追求、对亲情的守护、对信仰的 ...
坚定文化自信 建设文化强国丨以强烈的历史主动精神推进文化建设
Group 1 - The core idea of Xi Jinping's cultural thought emphasizes the importance of cultural confidence as a fundamental and enduring force in the development of a nation and its people [2][6] - Xi Jinping's cultural thought provides a comprehensive framework for understanding the role, goals, principles, and strategies of cultural construction in the new era, integrating theoretical innovation with practical deployment [3][5] - The thought system highlights the dialectical unity of cultural inheritance and innovation, establishing a value evaluation system with Chinese characteristics [3][4] Group 2 - The focus on a people-centered approach integrates cultural development with the well-being of the populace, promoting a strong sense of cultural identity and confidence [4][6] - The emphasis on openness and inclusivity in cultural exchanges aims to enhance the international influence of Chinese culture while maintaining its core values [7][8] - The call for innovation in cultural practices and industries is aimed at fostering high-quality development in the cultural sector, aligning with the new development stage of the country [8][10] Group 3 - The integration of cultural construction with economic and social development is essential for promoting a new development pattern that emphasizes domestic circulation [10][11] - The establishment of a clean culture is highlighted as a significant aspect of socialist cultural construction, contributing to the party's self-revolution and societal progress [11]