Core Viewpoint - The article discusses the emergence of the "Yijing" brand, a collaboration between Dongfeng Motor and Huawei, amidst a challenging automotive market in China, highlighting its potential to attract investment despite a trend of dealership network withdrawals [4][6][11]. Group 1: Market Context - The Chinese automotive market is undergoing significant transformation, with some brands struggling due to unclear strategies and weak products, leading to dealership network fluctuations [4][6]. - Despite the cautious market environment, the launch of the Yijing brand attracted a large number of top dealers, indicating strong investor interest [6][11]. Group 2: Strategic Partnership - The Yijing brand was officially unveiled at the Huawei QianKun Ecological Conference, marking a deep collaboration between Dongfeng and Huawei, which has been ongoing since 2010 [7][9]. - Dongfeng, a state-owned enterprise with 56 years of experience, and Huawei, a global leader in ICT, combine their strengths to create a robust foundation for the Yijing brand [12][11]. - The partnership employs a unique model of "joint definition, joint development, and joint operation," ensuring resource concentration and operational efficiency [14]. Group 3: Product Development - The Yijing brand focuses on safety and intelligence as core values, responding to evolving consumer demands for smart mobility solutions [16][17]. - The vehicles will feature advanced safety systems and a comprehensive quality management approach, ensuring high standards from development to production [17][19]. - Yijing aims to cater to family users by providing a vehicle that meets diverse needs, with plans for the first model to debut at the Beijing Auto Show in April 2024 [19]. Group 4: Investment Appeal - The backing of Dongfeng and Huawei provides a strong market assurance for investors, enhancing brand credibility and consumer trust [21][23]. - Yijing's differentiation in safety and intelligence allows for potential product premium pricing, reducing reliance on price wars and increasing profitability for dealers [23]. - The brand's long-term vision includes a clear product roadmap, with plans for annual new model releases, appealing to investors seeking sustainable growth opportunities [23][25]. Group 5: Collaborative Ecosystem - Yijing promotes a collaborative ecosystem with dealers and investors, emphasizing shared risks and benefits, which enhances investor confidence [25]. - The brand's emergence reflects a broader trend of innovation and transformation within the Chinese automotive industry, setting a new benchmark for future developments [25].