Core Insights - Huawei has significantly expanded its presence in the automotive sector, showcasing multiple vehicle brands at the Guangzhou Auto Show, including two new brands, "启境" (Qijing) and "奕境" (Yijing), in addition to its existing "五界" (Wujie) brands [1][4][11] - The differentiation between "界" (Jie) and "境" (Jing) brands lies in their collaboration models, with "界" brands being more supplier-oriented and "境" brands focusing on deeper co-creation with automotive partners [3][7][10] Brand Strategy - Huawei's "五界" brands are positioned in the mainstream family market, covering price ranges from 150,000 to 1,000,000 RMB, while "境" brands target a younger demographic with a focus on high-end smart electric vehicles priced between 300,000 and 400,000 RMB [8][10] - The "境" series represents an upgrade from the HI model, emphasizing collaborative development in technology and market insights, rather than a simple supplier relationship [4][6] Collaboration Models - Huawei's collaboration with automotive companies can be categorized into three models: component supplier, HI model (Huawei Inside), and the smart car model (鸿蒙智行生态联盟), with varying degrees of involvement and control [3][6] - The "境" brand is managed by Huawei's Car BU, which has been restructured to enhance collaboration and innovation in the automotive sector [3][11] Market Impact - As of now, Huawei has partnered with 14 automotive brands, with 33 models in development, and anticipates that the number of cooperative models will reach 80 by next year [11] - The introduction of the "境" series is seen as a strategic move to adapt to market changes and meet the diverse needs of automotive partners, enhancing Huawei's position as a technology enabler in the automotive industry [11][13] Competitive Landscape - Despite Huawei's technological advancements in the automotive sector, the market remains competitive with other players like Momenta also gaining traction among automotive manufacturers [14] - The collaboration between Huawei and automotive companies is expected to drive the smart automotive industry's growth, fostering innovation and improving overall competitiveness in the global market [14]

新汽车生态合作，报名中国版CES！ 撰文 | 常 笑 编辑 | 黄 大 路 设计 | 甄 尤 美 当前，中国汽车市场正经历前所未有的深刻变革。在这场激烈的角逐中，部分品牌因战略不清、产品乏力或经营不善，导致经销商网络出现波 动，"退网"之声时有耳闻，尽显行业洗牌期的冷峻现实。 然而，就在行业整体趋于谨慎之时，一个全新品牌的招商大会却上演了"万人空巷"的盛况。 回顾双方的合作历程，早在2010年，东风与华为就以共同探索智能化为起点，在多个领域开展合作。从自主板块到合资领域，从联合研发到管理 融合，东风是与华为合作历史最久、范围最广、模式最多、程度最深、成果最丰的车企之一。 2018年，双方首次签署战略协议，布局智能网联电动汽车技术，随着合作不断深入，接连在东风自主品牌和合资品牌上取得亮眼的成绩。 到了2023年，东风与华为在过去十余年深度合作的基础上，共同洞察到了市场用户的新需求趋势，决定为注重生活品质的家庭打造真正超越期 待、能让全家人都满意的好车。 而东风与华为认为此前的合作方式已经不能满足市场的新需求，于是在业界最早共同提出并构思了一种全新的合作方式，经过三年的深度融合和 沟通，在当前市场需求升级的背景下 ...

Core Viewpoint - Dongfeng Motor and Huawei jointly launched a new energy vehicle brand "Yijing," marking a novel collaboration model in the automotive industry, targeting the high-quality family car market [1] Collaboration and Development - The partnership involves deep collaboration across the entire product lifecycle, including product definition, design, research and development, supply chain, and manufacturing [1] - Huawei will provide its complete product development and operational capabilities, including the latest technologies such as QianKun intelligent driving and Harmony cockpit [1] Manufacturing and Market Strategy - Dongfeng contributes its extensive experience in vehicle manufacturing and insights from 60 million users' travel needs, establishing a leading smart factory for the Yijing brand [1] - The brand aims to create a diverse product matrix covering multiple levels and models, with the first model set to debut at the Beijing Auto Show in April 2026, and plans to launch at least one new model annually thereafter [1]

2025.11.24 本文字数：2052，阅读时长大约4分钟 作者 |第一财经武子晔、黄琳 22万平方米的展馆内，2025年的广州车展较为冷清。 没有高管串台的热闹，没有"流量"的狂欢，甚至缺少了年底压轴车型上市的声量。从口号式营销、流量为王到舆论大战再到安 全争议、行业整改，处于转型深水区的车企正集体变得更务实、更理性。 狂热营销逐渐退却 中国车市正经历一场从"流量为王"到"理性务实"的剧烈转身。过去两年堪称"车企高管 IP之年"，甚至出现了董事长级高管在车 展现场亲自下场直播，网红打卡、热搜营销也几乎成为了众多车企的标配。 华为和小米是近几年在汽车领域发展最快、关注度最高的两家企业。去年的广州车展上，小米集团创始人雷军和华为终端BG董 事长余承东作为流量人物引爆现场，是令众多车企羡慕的流量密码。今年上海车展时，余承东与智界、享界和问界的老总一起 做起了直播，他还称华为和上汽一起打造的"尚界"品牌首款车预计销量会"大爆"；上海车展上的小米展台也较为热闹，不过雷 军没有出席，当时距离"小米SU7燃爆事故"还不到一个月的时间。此后的成都车展和本次广州车展，雷军都没有出席，几大车企 掌门人之间互相拜访展台的场景也 ...

狂热营销逐渐退却 中国车市正经历一场从"流量为王"到"理性务实"的剧烈转身。过去两年堪称"车企高管 IP之年"，甚 至出现了董事长级高管在车展现场亲自下场直播，网红打卡、热搜营销也几乎成为了众多车企的标 配。 华为和小米是近几年在汽车领域发展最快、关注度最高的两家企业。去年的广州车展上，小米集团创 始人雷军和华为终端BG董事长余承东作为流量人物引爆现场，是令众多车企羡慕的流量密码。今年 上海车展时，余承东与智界、享界和问界的老总一起做起了直播，他还称华为和上汽一起打造的"尚 界"品牌首款车预计销量会"大爆"；上海车展上的小米展台也较为热闹，不过雷军没有出席，当时距 离"小米SU7燃爆事故"还不到一个月的时间。此后的成都车展和本次广州车展，雷军都没有出席， 几大车企掌门人之间互相拜访展台的场景也没有出现。 作者 | 第一财经 武子晔、黄琳 22万平方米的展馆内，2025年的广州车展较为冷清。 没有高管串台的热闹，没有"流量"的狂欢，甚至缺少了年底压轴车型上市的声量。从口号式营销、 流量为王到舆论大战再到安全争议、行业整改，处于转型深水区的车企正集体变得更务实、更理性。 2025.11. 24 本文字数：2052 ...

今年最后一个A级车展已开启。 11月21日，第二十三届广州国际汽车展览会（以下简称"2025广州车展"）如期而至。作为每年最后一个 A级车展，广州车展一直被视为车市"承上启下"的关键节点，是来年车市的风向标。此次广州车展上共 有93款首发新车，展车总数1085辆，其中，新能源车占比接近6成。 对比去年，今年的广州车展，随着雷军、余承东、周鸿祎等流量人物的退场，稍显冷清。曾经被市场视 为明星焦点的小米汽车和鸿蒙智行，被另一家明星供应商华为乾崑取代。十余个汽车品牌的宣传中出现 乾崑智驾或鸿蒙座舱，吸引眼球。 与此同时，合资车企打响智能化反攻战，迭代的合资油车、新出的合资电动汽车齐刷刷联合中国供应商 上新智能座舱、辅助驾驶，积极抢占市场份额。 华为乾崑走向台前 2025广州车展上，鸿蒙智行并没有举办发布会，但华为乾崑在馆内摆起了独立展台，从原本的车企幕后 供应商走向消费者面前。在华为智能汽车解决方案的展台，多款合作车型被展出，比如：昊铂A800、 享界S9、东风日产天籁、阿维塔07、东风猛士M817等。 记者在车展现场观察到，包括东风猛士、阿维塔、一汽红旗等自主品牌展台的宣传中，出现了乾崑智驾 或鸿蒙座舱，同时，广 ...

Core Insights - The collaboration between Dongfeng Motor and Huawei Kun is aimed at launching a new automotive brand "Yijing," focusing on high-quality family vehicles through a joint development model [2][3] - The brand name "Yijing" reflects collective wisdom from users, emphasizing a user-centric approach and representing aspirations for a brighter future and intelligent living [2] - "Yijing" targets family users seeking high-quality lifestyles, with a brand slogan "Make Life More Yijing," and aims to provide an exceptional all-scenario driving experience [3] Brand Values and Strategy - The brand is built on three core values: "Safety First," "Smart Navigation," and "Open Co-creation," focusing on leading safety standards, intelligent vehicle evolution, and collaborative product development with users [3] - The competitive edge of "Yijing" comes from the deep integration of resources and technologies from both Dongfeng and Huawei, ensuring comprehensive collaboration across product definition, design, development, and manufacturing [3][4] Technological and Market Positioning - Huawei, as a leading ICT provider, contributes advanced technologies in software, hardware, and cloud solutions, enhancing the smart automotive landscape in China [4] - Dongfeng Motor, with 56 years of experience, leverages its expertise in vehicle development and manufacturing, ensuring "Yijing" meets industry-leading standards in safety and driving control [4] - The first model under the "Yijing" brand is set to debut at the Beijing Auto Show in April 2026, with plans for at least one new model to be launched annually thereafter [4]

Core Insights - The article discusses the significant upgrade of the Seres Magic Cube Technology Platform to version 2.0, transitioning from software-defined to AI-defined, aimed at enhancing smart electric vehicles [2][4]. Group 1: Technology Platform Upgrade - The new Magic Cube Technology Platform 2.0 emphasizes panoramic intelligence and intelligent safety, with upgrades in smart energy, intelligent chassis, EEA architecture, and smart space [2]. - The platform's architecture has evolved from "distributed regional control" to "central vehicle control + regional control," supporting large model applications and end-to-end evolution, enabling sharp perception, smart decision-making, and efficient execution [4]. Group 2: Modular and Flexible Design - The platform's modular design allows it to support multiple vehicle types (sedans, SUVs, MPVs, off-road vehicles) and sizes (B-D class), facilitating flexible production [4]. - It also enhances support for active suspension, steer-by-wire, and multi-motor systems, allowing for more flexible spatial layouts and covering nine travel scenarios, including commuting and outdoor activities [4]. Group 3: Testing and Collaboration - The company has established an advanced intelligent testing system driven by scenarios, combining full-scene testing with simulation testing, utilizing over 100,000 test cases to deliver high-reliability products [5]. - Seres is actively collaborating with industry partners to build an automotive industry brain, achieving full-chain collaboration and innovative integration [5]. Group 4: Partnership with Huawei - The collaboration with Huawei since 2021 has been pivotal, leading to the development of comprehensive Huawei smart technologies, including advanced driver assistance systems that have attracted many users [5]. - As of now, the total mileage for the assisted driving feature has exceeded 4.45 billion kilometers, with an average daily increase of 11.75 million kilometers [5]. Group 5: Product Launch and User Base - The Wanjie brand has launched four major product series since its inception, with the Wanjie M9 and M8 leading in their respective sales categories [6]. - The cumulative user base for Wanjie has surpassed 900,000, indicating strong market acceptance and popularity [6].

Core Insights - Huawei's QianKun Intelligent Automotive Solutions announced the launch of multiple L3 autonomous driving tests and the introduction of the "Intelligent Cockpit L3" era during the "QianKun Ecology, Together for Passion" conference held on November 20, 2025, in Guangzhou [1] - Tuhu Car Maintenance is set to establish a deep collaboration with QianKun Intelligent Driving to create an intelligent automotive service network, enhancing data connectivity between Tuhu's store system and QianKun's autonomous driving cloud [1] Group 1 - The QianKun APP was officially launched, aiming to build a "10-minute QianKun Intelligent Driving Life Circle" with ecosystem partners [1] - Tuhu Car Maintenance's President, Hu Xiaodong, revealed that the collaboration will initially focus on the automatic car wash scenario, allowing vehicles to autonomously drive to service points for cleaning and return to parking spots, showcasing a future of seamless automotive services [1] - This innovative model reflects the trend towards intelligent automotive services, enhancing the customer experience by making car maintenance "worry-free, time-saving, and effortless" [1] Group 2 - Tuhu Car Maintenance has previously strengthened its service foundation through online reservations and intelligent scheduling, which will now be further enhanced by the integration of autonomous driving technology [1] - The partnership aims to create a real-time collaborative system across the "vehicle-cloud-store" ecosystem, promoting a more efficient automotive service experience [1]

会上，华为乾崑与广汽集团联合发布的高端智能新能源品牌"启境"首次公开产品节奏：2026年年中上市，全栈搭载ADS 4；东风与华为合作的"奕 境"也正式发布，首款产品将于明年北京车展亮相。随着两个新品牌亮相，舆论场关于华为汽车业务"内斗"的猜想再度泛起。一边是终端业务主导、已形 成"五界"矩阵的鸿蒙智行；一边是车BU牵头、联合主流车企打造的"境"系列品牌。两者看似覆盖相似市场，实则在"不造车"战略红线指引下，构成差异 化互补的生态布局。 自2019年入局以来，华为以"帮助车企造好车"为初心，推出鸿蒙座舱、乾崑智驾两大技术品牌，从零部件供应到全栈解决方案，逐步构建起横跨技 术、商业、产业的庞大体系。"境"系列品牌的发布并非简单复制，而是根据行业阶段与车企需求变化做出的战略延伸。在智能网联汽车从"小众尝 鲜"向"全民普及"跨越的关键节点，厘清"境"与"界"的关系、解析华为乾崑的产业链价值、洞察其生态影响，这不仅关乎华为乾崑自身战略的清晰表达， 更关乎中国汽车产业智能化进程的健康推进。 "华为不造车，帮助车企造好车。"11月20日，在广州举办的华为乾崑生态大会上，华为智能汽车解决方案BU CEO靳玉志再次重复这句承诺 ...