Core Insights - The current consumer market is undergoing profound structural changes, with traditional consumption models giving way to new consumption forms that align with demographic shifts [1][3] - The contribution of consumption to GDP is expected to continue increasing, driven by changes in population structure and rising public fiscal spending on social security [3] Group 1: Structural Changes in Consumption - Traditional consumption in sectors like food and clothing has seen per capita consumption in China surpass that of the West [3] - The consumption volume of traditional industries, such as liquor, has significantly decreased from 15 million tons to 4 million tons over the past decade, indicating that relying solely on traditional consumption for growth is no longer viable [3] Group 2: Future Growth Drivers - Future consumption growth will be more aligned with the acceleration of population aging and the consumption habits of the new generation [3] - The proportion of public fiscal spending used to fill social security gaps has increased from 5.3% in 2013 to 8.8% in 2023, and is projected to reach 12% by 2030, amounting to approximately 4 trillion yuan [3] Group 3: Investment Opportunities - The deep transformation in consumption structure presents new challenges for investors, particularly in emerging sectors such as the silver economy, health and elderly care, and smart living [4] - Identifying which specific segments within these new consumption areas will yield the greatest growth potential and investment opportunities will be a key focus during the 14th Five-Year Plan period [4]