今天分享的是：2025新消费食代家庭饮食洞察报告 报告共计：34页 这份2025新消费食代家庭饮食洞察报告指出，家庭饮食领域正经历从"吃饱吃好"到"精准适配全家、平衡效率与仪式感"的价 值重构，以80后、90后为核心的新消费食代家庭成为主导力量，他们具备稳定经济基础，一线及新一线城市为核心聚集地， 下沉市场健康意识快速崛起。这类家庭可分为"健康管理控""效率生活家""精致体验派"三大人设，核心需求呈现四大转向：从 个人化偏好到全家化适配、从被动接受到主动规划、从功能型消费到情感型消费、从传统采购到技术赋能。饮食消费凸显四 大洞察：全家控卡成为趋势，超60%家庭进行饮食分龄管理，低脂低卡与精准营养补充并重，且7成家庭认可健康饮食无需牺 牲口感；食品安全聚焦配料表透明、成分可溯源、包装环保、品牌信任四大维度，超8成家庭愿为可溯源食品和可降解包装支 付溢价；效率饮食成刚需，超9成家庭备餐时间控制在45分钟内，半成品、智能厨具与即时零售构成效率饮食三大支柱；饮食 承载情感价值，周末精致餐、户外饮食、职场解压饮食等场景化需求旺盛，社交分享成为重要延伸。未来，家庭饮食将朝着 可持续化、便捷化、品质化与场景化发展，技术创新 ...

Core Insights - The article discusses the evolving dietary consumption patterns in Chinese families, particularly focusing on the "New Consumption Era" driven by health awareness and efficiency demands in the context of the "Healthy China 2030" strategy [1][5][19]. Group 1: Background and Context - The prevalence of overweight and obesity among the population has reached 50.7%, prompting a shift in dietary needs from merely "eating well" to "precisely catering to the family" while balancing efficiency and a sense of ritual [1][5]. - The report highlights the emergence of the "New Consumption Era" family, primarily consisting of individuals born in the 1980s and 1990s, who prioritize health, quality, and efficiency in their dietary choices [1][19]. Group 2: Key Trends in Dietary Consumption - Four major shifts in consumption patterns are identified: 1. From "personal preferences" to "family adaptation" 2. From "passive acceptance" to "active planning" 3. From "functional consumption" to "emotional consumption" 4. From "traditional procurement" to "technology-enabled" solutions for precise health management [5][6]. - The report indicates that over 53% of families in first-tier or new first-tier cities prefer low-fat and low-calorie foods, reflecting a stronger health consciousness in these areas [20]. Group 3: Economic and Demographic Insights - Among the "New Consumption Era" families, 78.5% have a monthly income exceeding 10,000 yuan, with 36.0% earning between 10,000 to 20,000 yuan, indicating a willingness to pay a premium for quality ingredients [21]. - The primary decision-makers in dietary choices are predominantly women aged 26-40, who account for 50% of the decision-making demographic [24]. Group 4: Consumer Behavior and Preferences - The report categorizes "New Consumption Era" families into three personas: "Health Management Control," "Efficiency Lifestyle," and "Exquisite Experience," each exhibiting distinct dietary preferences and behaviors [31]. - A significant 82% of families prioritize checking ingredient labels when purchasing food, reflecting a heightened awareness of health and safety [84]. Group 5: Future Trends and Innovations - The future of dietary consumption is expected to focus on sustainability, convenience, quality, and scenario-based consumption, driven by technological advancements and supply chain innovations [145][147]. - Consumers are increasingly looking for personalized dietary solutions, with 64.8% expressing interest in AI-driven nutrition planning and smart kitchen devices [147][148].