Core Insights - The report highlights a significant shift in family dietary needs from merely "eating enough and well" to "precisely adapting to the whole family, balancing efficiency and ritual" [5] - The new consumer family, primarily composed of individuals born in the 1980s and 1990s, is becoming the dominant force in the family dietary sector, characterized by stable economic foundations and a growing health consciousness in lower-tier markets [5][14] - The report identifies four major shifts in dietary demands: from individual preferences to family adaptation, from passive acceptance to active planning, from functional consumption to emotional consumption, and from traditional procurement to technology-enabled solutions [7] New Consumer Family Characteristics - The new consumer family is defined as those with a stable economic base and decision-making authority, focusing on optimizing family health and balancing efficiency with ritual [13] - This demographic is primarily located in first-tier and new first-tier cities, with a notable rise in health awareness in lower-tier markets [14][19] - The average monthly income of these families is over 10,000 yuan, with 78.5% belonging to the middle and high-income brackets [20][21] Dietary Insights - Over 60% of families are implementing age-specific dietary management, with a focus on low-fat and low-calorie diets without sacrificing taste [7][66] - Food safety is prioritized across four dimensions: ingredient transparency, traceability, eco-friendly packaging, and brand trust, with over 80% of families willing to pay a premium for traceable foods and biodegradable packaging [7] - Efficiency in meal preparation is a necessity, with over 90% of families keeping meal prep time under 45 minutes, relying on semi-finished products, smart kitchen tools, and instant retail [7][54] Emotional and Social Aspects - Dietary practices are increasingly seen as a means of emotional connection, with a strong demand for weekend gourmet meals, outdoor dining, and workplace stress-relief meals [7][56] - The concept of "beautiful meals" has gained traction, with a significant increase in social media engagement around this theme, indicating a desire for aesthetic and ritualistic dining experiences [61][64] Future Trends - The family dietary landscape is expected to evolve towards sustainability, convenience, quality, and scenario-based consumption, driven by technological innovation and social emotional values [5][7] - Brands are encouraged to leverage technological advancements and insights into family scenarios to meet diverse health, efficiency, and emotional needs [5]

Core Viewpoint - The article highlights the innovative advancements in plant-based meat products, particularly focusing on the transformation of soybean protein into high-quality meat alternatives that closely mimic the texture and juiciness of real meat [2][3]. Group 1: Technological Innovations - The research team has developed a new processing technology for high-moisture plant-based meat, addressing the industry's long-standing challenges of texture and moisture retention [2]. - Key technologies include the separation of soybean protein components, modification of functional groups, and the creation of new processing equipment for high-moisture extrusion [2][3]. - The team employs a unique gradient temperature and pressure control technique, allowing for flexible adjustments to maintain high protein content while simulating the fibrous texture and juiciness of animal muscle [2]. Group 2: Market Development - The plant-based lunch meat product has achieved industrialization and is performing well in online sales, particularly appealing to health-conscious consumers [3]. - The research team has established close collaborations with various companies in the fields of plant-based meat, milk, and beverages, indicating a strong market presence and potential for growth [3]. Group 3: Future Directions - The team is expanding its research into the field of plant fermentation, aiming to develop products such as plant-based yogurt and ice cream from soybean protein [3][4]. - The potential applications of soybean protein are vast, suggesting ongoing innovation and exploration in the plant-based food sector [4].