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开源证券:维持网易-S“买入”评级 看好老游焕新/新游上线驱动成长
Zhi Tong Cai Jing· 2026-02-24 08:59
开源证券发布研报称,截至Q4末,网易-S(09999)合同负债环比+5%至205亿元,增长动能强劲。基于新 游上线时间预期,当前股价对应PE分别为14.1/12.5/11.6倍,看好老游戏长线运营、新游上线、AI赋能深 化共驱成长,维持"买入"评级。 开源证券主要观点如下: 长线运营激发经典游戏活力,《燕云十六声》反映出海实力,在研产品丰富 2025Q4游戏及相关增值服务实现收入220亿元(同比+3.4%);毛利率为70.5%,同比+3.8pct。《梦幻西 游》端游Q4及2025全年营收创新高;《天下》连续五年收入增长,2025.12升级三端互通后,PCU、付 费用户数等创新高;该行看好公司通过优化美术、玩法等激发经典游戏活力。《燕云十六声》国服Q4 推出周年庆版本后日活与营收创新高,登顶内地iOS游戏畅销榜,海外于2025.11上线后最高位列Steam 全球畅销榜第二,截至2026.2.11全球玩家数超8000万。该行认为《燕云十六声》海外成功或反映公司已 具备"讲好中国故事"能力,看好《归唐》等"国风"大作出海表现。《遗忘之海》选择新颖的"航海冒险 题材+木偶美学"切入开放世界赛道,截至2026.2.12 ...
传媒行业月报:7月十一款重点新游上线 三七互娱《斗罗大陆:猎魂世界》表现亮眼
Xin Lang Cai Jing· 2025-08-21 06:35
Game Launch Overview - In July 2025, a total of 11 new key mobile games were launched, including titles from Tencent Games, KuLo Games, and others [1] Game Performance Analysis - "Douluo Continent: Soul Hunting World" has established strong competitiveness in the MMORPG sector through its open world, IP fidelity, and multi-soul combat system. It is the first 3D realistic MMO RPG mobile game based on the Douluo IP developed by 37 Interactive Entertainment [2] - The game features unique innovations such as an open world, multi-soul combat design, and deep character development, along with multiple branching storylines and a sect social system. It achieved significant success, topping the iOS free charts in multiple regions and maintaining the number one position in China for four consecutive days [2] - On July 12, the game reached a peak daily download of 113,776 times. As of August 15, the corrected total revenue for the iOS mobile version was $4,643,377, with a peak daily revenue of $323,467 on July 20. Initial revenue growth has stabilized after a decline [2] Investment Outlook - The number of game licenses issued in July 2025 remains high, with a continuous release of industry product reserves and a stabilizing market environment, indicating promising performance for new games. There is a recommendation to focus on quality game developers with innovative capabilities and effective IP adaptation and fidelity [2]