Core Insights - The Chinese mini-game market is experiencing significant growth, with actual sales revenue reaching 23.276 billion yuan in the first half of 2025, a year-on-year increase of 40.2%, far exceeding the mobile game market's growth rate of 16.55% [1] - The company, 37 Interactive Entertainment, is actively seeking transformation by expanding from gaming into artificial intelligence, quality education, and global distribution, aiming to create a future-oriented global entertainment technology ecosystem [1] Group 1: Market Trends - The mini-game market is projected to exceed 60 billion yuan in size by 2025, indicating that it remains unsaturated compared to the slowing mobile game market [1] - The company is reducing its reliance on traditional user acquisition methods and is focusing on technology-driven content efficiency through AI and data platforms [2] Group 2: Product Development - The company is enhancing its long-term operational capabilities for existing games, with titles like "Seeking the Path of the Universe" and "Time Grocery Store" effectively extending game lifecycles through various engagement strategies [3] - New products are achieving impressive results, with "Time Explosion" reaching the top of the iOS free chart upon launch, and "Heroes Have No Flash" quickly entering the top five of the iOS sales chart [4] Group 3: R&D and Global Strategy - The company is expanding its self-developed capabilities and diversifying its product line, forming a rich external development reserve through partnerships with quality developers [5] - 37 Interactive Entertainment has established itself as a leading global game publisher, successfully distributing numerous titles across over 200 countries and regions [7][8] Group 4: Talent Strategy - The company offers a comprehensive employee welfare system, including an enhanced insurance package and housing support for employees who have been with the company for over two years [9][10] - A focus on work-life balance is evident through policies like double weekends and early leave on certain holidays, alongside a robust talent development program [12][18] Group 5: Future Outlook - The company is committed to building a long-term competitive advantage through technological innovation, quality development, global distribution, ESG governance, and talent development strategies [26] - 37 Interactive Entertainment aims to enhance its global cultural expression and maintain a long-term perspective to improve the quality of cultural output [26]

2025年上半年，中国小游戏市场以232.76亿元销售收入、40.2%的同比增速，成为远超手游市场 （16.55%增速）的行业新增长极，600亿元规模的市场潜力正加速释放。 面对行业过度买量、管理粗放、产品生命周期短等突出痛点，三七互娱跳出单一游戏赛道局限，以"技 术革新、精品研发、品牌价值升级"为核心战略，全面拓展素质教育、人工智能、全球发行等多元业 务，在布局全球化盈利网络的同时，构建起抗风险能力与竞争力兼具的娱乐科技生态，为企业可持续发 展筑牢根基。 一、技术创新与买量转型：以长期主义打造精准营销新时代 随着老游戏进入成熟期，公司逐步降低粗放式买量比重，以技术赋能内容效率，通过 AI 大模型、数据 平台、素材自动化生成工具 等方式，实现买量智能化及营销链路降本增效。 1、存量游戏的长线运营能力持续强化 《寻道大千》以联动多IP模式实现多维突破，《时光杂货店》通过公益联动、城市巡游等内容有效延长 游戏生命周期。自研三国题材策略手游《霸业》通过开启S7赛季、新版副本玩法等促进玩家长线玩法 体验和留存，为公司SLG产品长线运营积累经验。 品牌荣誉与行业认可 三七互娱近年来获评多项国家级与行业级荣誉，包括： ● ...

Core Viewpoint - Shenwan Hongyuan's research report indicates that Sanqi Interactive Entertainment is undervalued with high dividends and significant growth potential, especially following the recent fine resolution [1] Company Performance - The company's long-standing product has maintained stability, while the new self-developed MMO "Douluo Dalu: Hunting Soul World," launched in July, has met expectations but has not contributed significantly in the short term [1] - The new RPG mini-game "Survival for 33 Days" has quickly entered the top 25-30 of WeChat mini-game sales charts [1] - Continuous improvement in profitability is primarily attributed to the profit release from mini-games, including new products launched in the first half of the year [1] Product Pipeline and Strategy - The product pipeline is rich but expectations are low, with 2026 being a year for new product validation [1] - The company is enhancing its capabilities through investments and team acquisitions, such as investing in former Funplus producer Cui Bing's Happy Ark [1] - Direct or indirect investments have been made in companies like Zhipu Huazhang, Moon's Dark Side, and Starry Sky Technology, establishing a comprehensive industrial chain layout from "computing power infrastructure to large model algorithms to AI applications" [1] Dividend and Investment Outlook - The company continues to show impressive dividends, and considering the positive trend in marginal profit release, the dividend yield is notable, maintaining a "buy" rating [1]

Core Insights - The company has received an administrative penalty notice related to false records of shareholder holdings and significant omissions in disclosing related transactions, resulting in fines for the company and responsible individuals. However, it does not trigger any major illegal delisting situations or other risk warnings [1] Group 1: Financial Performance - The company has shown significant improvement in profitability driven by mini-games, with a notable expansion in mini-game revenue since 2023, although profits were initially reinvested for scale [1] - In Q2 and Q3 of 2025, the company’s profit margins continued to rise, with Q3 net profit margin reaching 23.8%, an increase of 8.4 percentage points year-on-year and 3.7 percentage points quarter-on-quarter [1] - The company distributed dividends of 4.62 billion in Q3, totaling 13.86 billion for the first three quarters, with a dividend payout ratio of 59% [2] Group 2: Product Pipeline and Innovation - The company has a robust pipeline with over 20 titles, focusing on MMO and SLG genres, with expectations set for 2026 as a year for new product validation [1] - The company is leveraging AI to enhance production efficiency across various aspects, including art asset generation and localization, while also investing in companies to strengthen its AI capabilities [2] Group 3: Future Projections - The company maintains its revenue forecasts, expecting revenues of 16.4 billion, 19 billion, and 20.3 billion for 2025-2027, with net profits projected at 3.21 billion, 3.53 billion, and 3.70 billion respectively [2] - The current price corresponds to a PE ratio of 14x for 2026 and 13x for 2027, indicating a positive trend in marginal profit release [2]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 27.74 CNY, based on a revised average P/E ratio of 19x for comparable companies in 2026 [3][6]. Core Insights - The company is expected to optimize its self-developed game portfolio in 2026, leading to an increase in gross profit margin as new projects are launched. The forecasted net profit for the company from 2025 to 2027 is 3.072 billion, 3.234 billion, and 3.546 billion CNY respectively, reflecting adjustments based on game launch schedules and marketing data [3][10]. - The third quarter of 2025 saw a revenue of 3.98 billion CNY, a year-on-year decrease of 3%, primarily due to declines in older games. However, the net profit attributable to the parent company increased by 49% to 940 million CNY, attributed to controlled sales expenses [10]. Financial Summary - **Revenue Forecast**: The company’s revenue is projected to be 16.086 billion CNY in 2025, with a year-on-year decline of 7.8%, followed by a recovery to 16.873 billion CNY in 2026 and 17.366 billion CNY in 2027 [5][12]. - **Profitability Metrics**: The gross margin is expected to decline to 76.7% in 2025 but recover to 79.8% by 2027. The net profit margin is projected to increase from 19.1% in 2025 to 20.4% in 2027 [5][12]. - **Earnings Per Share (EPS)**: The EPS is forecasted to rise from 1.39 CNY in 2025 to 1.60 CNY in 2027 [5][12]. - **Valuation Ratios**: The company’s P/E ratio is expected to decrease from 16.5 in 2025 to 14.3 in 2027, indicating a potentially attractive valuation [5][12]. Product Development and Market Position - The company has a robust product pipeline with multiple global projects set to launch, including genres such as MMORPG, SLG, and card games. Key upcoming titles include "赘婿" and "代号 MLK" [10][12]. - The performance of existing games like "Puzzles & Survival" has stabilized, while new titles like "斗罗大陆：猎魂世界" are expected to contribute positively to revenue in the latter half of the year [10].

Investment Rating - The investment rating for the media and internet industry is "Positive" and maintained [10] Core Insights - The media and internet industry continues its recovery trend, with revenue for the first three quarters of 2025 reaching 404.8 billion yuan, a year-on-year increase of 5.72%. The net profit attributable to shareholders was 32.6 billion yuan, up 43.87% year-on-year [2][5][21][24]. Summary by Sections Overall Industry Performance - The media and internet sector achieved a revenue of 404.8 billion yuan in the first three quarters of 2025, reflecting a 5.72% year-on-year growth. In Q3 2025, the sector's revenue was 139 billion yuan, marking an 8.81% year-on-year increase and a 2.91% quarter-on-quarter growth [5][21][24]. Gaming Sector - The gaming sector saw a strong performance with revenue of 27.1 billion yuan in Q3 2025, representing a 35.2% year-on-year increase. The net profit for the gaming sector reached 5.18 billion yuan, up 136% year-on-year. This sector has experienced ten consecutive quarters of year-on-year revenue growth since Q2 2023 [6][40][44]. Internet Sector - The internet sector's revenue in Q3 2025 was 9.1 billion yuan, showing a slight decline of 0.8% year-on-year. The net profit for this sector was 660 million yuan, down 15.3% year-on-year. However, there are signs of recovery, particularly in advertising revenue for key players [6][52]. Marketing Sector - The advertising sector experienced a weak recovery, with revenue of 49.38 billion yuan in Q3 2025, a 7.9% year-on-year increase. The net profit was 1.97 billion yuan, down 7.6% year-on-year, indicating some pressure on profitability [7][31]. Film and Television Sector - The film industry showed stable performance with a total box office of 12.718 billion yuan in Q3 2025, a 17.05% year-on-year increase. The cinema sector's revenue was 5.7 billion yuan, up 1.7% year-on-year, while the film production sector faced challenges with a revenue of 3.7 billion yuan, down 5% year-on-year [7][26]. Publishing Sector - The overall book retail market continued to experience negative growth, with a revenue of 31.05 billion yuan in Q3 2025, down 4.9% year-on-year. However, the publishing sector's net profit was 2.47 billion yuan, reflecting an 11.2% year-on-year increase, largely due to tax incentives [8][34].

Core Insights - Overall revenue and profit growth are recovering, with ROE improving, and a focus on PPI recovery driving corporate inventory replenishment [2][5][9] - The A-share market's net profit growth is expected to reach 10% for the year, with a slight positive growth in Q3 [2][9] Group 1: Industry Highlights - The advanced manufacturing sector continues to improve, with supply gradually decreasing and revenue and profit at the bottom improving. As of Q3 2025, capital expenditure in the sector has seen seven consecutive quarters of negative growth, leading to a recovery in profitability [2][11] - The technology TMT sector remains highly prosperous, with media performance improving from the bottom, and overseas demand for computing power boosting domestic electronics industry performance. Communication ROE has maintained historical highs for three consecutive years, although revenue and profit growth in communication equipment is slowing [2][11] - The cyclical sector shows internal performance differentiation, with the overall industry in a bottoming phase under the "anti-involution" initiative [2][11] Group 2: Company-Specific Insights - Dazhu Laser (002008) reported a Q3 non-net profit growth of 98.47% YoY, driven by PCB and 3C sectors, leading to an upward revision of profit forecasts for 2026-2027 [3][12] - Jiepte (688025) achieved a Q3 non-net profit growth of 175.64% YoY, indicating strong potential in consumer-grade lasers and optical communication devices [14] - Sanqi Interactive Entertainment (002555.SZ) reported a Q3 profit increase of 49% YoY, driven by the performance of mini-games [16] - China Duty Free Group (601888.SH) showed signs of stabilization in Hainan duty-free sales, with a focus on optimizing policy space and enhancing shareholder returns [21][23]

Core Viewpoint - The recent administrative penalty notice from the China Securities Regulatory Commission (CSRC) against 37 Interactive Entertainment reveals multiple violations related to false shareholder records, undisclosed related party transactions, and misleading announcements from 2014 to 2021 [2][3] Summary by Sections Regulatory Actions - The CSRC has proposed to order 37 Interactive Entertainment to rectify its actions and issue warnings, with a total fine of 32.55 million yuan imposed on the company and six related individuals, including 14 million yuan on the current chairman Li Weiwei [3] Violations Details - The violations include false records of shareholder holdings in annual reports from 2014 to 2020, failure to disclose related party transactions in the 2018 annual report, and omissions in the 2020 interim announcement and annual report regarding related party transactions [2][4] Company Background - 37 Interactive Entertainment transitioned from an automotive parts company to a gaming company after acquiring 100% of the game company "Shanghai 37 Play" in 2014 and subsequently changing its name [3][4] Financial Performance - In the first three quarters of the year, the company reported revenue of 12.461 billion yuan, a year-on-year decrease of 6.59%, while net profit attributable to shareholders was 2.345 billion yuan, an increase of 23.57% [5] - The third quarter alone saw revenue of 3.975 billion yuan, down 3.23%, but net profit rose by 49.24% to 944 million yuan [5] Game Performance and Market Reception - The company attributed its performance growth to effective long-term operations of existing products and the successful launch of new games such as "Time Explosion" and "Douluo Dalu: Soul World" [5] - However, player ratings on TapTap for these games were relatively low, with scores of 4.5, 6.1, and 6.8, indicating dissatisfaction with aspects like server management and monetization strategies [6] Cost Management - Despite a 19.53% decrease in sales expenses to 6.199 billion yuan, these costs still accounted for nearly 50% of total revenue, while research and development investment was only 512 million yuan [6]

Core Viewpoint - The recent administrative penalty notice from the China Securities Regulatory Commission (CSRC) reveals multiple violations by 37 Interactive Entertainment from 2014 to 2021, including false shareholder records and undisclosed related party transactions [1][3]. Summary by Sections Regulatory Actions - 37 Interactive Entertainment received an administrative penalty notice from the CSRC, which has been pending for over two years [1]. - The violations include false records of shareholder holdings from 2014 to 2020, failure to disclose related party transactions in the 2018 annual report, and omissions in the 2020 temporary announcements and annual report [3][5]. - The CSRC plans to impose a fine totaling 32.55 million yuan on the company and its key executives, with the chairman facing a personal fine of 14 million yuan [3][5]. Company Background - The company's issues trace back to its transformation from an automotive parts company to a gaming company after acquiring "Shanghai 37 Play" in 2014 and 2015 [5]. - Key executives utilized funds from the acquisition to purchase shares, leading to undisclosed shareholding arrangements that violated disclosure requirements [5]. Financial Performance - In the first three quarters of the year, the company reported revenue of 12.461 billion yuan, a year-on-year decrease of 6.59%, while net profit attributable to shareholders increased by 23.57% to 2.345 billion yuan [6]. - The third quarter alone saw revenue of 3.975 billion yuan, down 3.23%, but net profit rose by 49.24% to 944 million yuan [6]. Game Performance and Market Position - The company has launched several successful games, including "Time Explosion" and "Douluo Continent: Soul World," which contributed to revenue growth [6]. - Despite the financial performance, the games received mixed reviews, with ratings of 4.5, 6.1, and 6.8 on TapTap, indicating potential issues with player satisfaction [6][7]. - Players have expressed dissatisfaction with game mechanics, including server management and low drop rates for in-game items [7]. Cost Management - Sales expenses decreased by 19.53% to 6.199 billion yuan, accounting for nearly 50% of total revenue, while research and development investment was only 512 million yuan [8].

Investment Rating - The report maintains a "Buy" rating for the company [6]. Core Insights - The company reported a Q3 revenue of 3.97 billion, a year-over-year decrease of 3%, while the net profit attributable to the parent company was 940 million, showing a year-over-year increase of 49% [6]. - The mini-games segment has entered a profit recovery phase, significantly improving profitability. The company's older products remain stable, and while new releases in the second half of the year are limited, the self-developed MMO "Douluo Dalu: Hunting Soul World" launched in July met expectations, although its contribution to Q3 is unclear [6]. - The company’s gross margin for Q3 was 76.9%, stable compared to previous periods, and the net profit margin increased by 8.4 percentage points year-over-year to 23.8% [6]. - The company has a robust dividend policy, distributing 462 million in Q3 and a total of 1.386 billion in the first three quarters, with a dividend payout ratio of 59% [6]. - The company has a rich pipeline with over 20 projects, including self-developed products and agency titles, indicating strong future growth potential [6]. - The revenue forecast has been adjusted downwards due to weaker-than-expected performance from "Douluo Dalu: Hunting Soul World," but profit forecasts have been raised due to better-than-expected profit release from mini-games [6]. Financial Data and Profit Forecast - Total revenue for 2025 is estimated at 16.44 billion, with a year-over-year decrease of 5.7%. The net profit attributable to the parent company is projected to be 3.205 billion, reflecting a year-over-year increase of 19.9% [5]. - The earnings per share (EPS) for 2025 is expected to be 1.45 yuan, with a gross margin of 77.0% and a return on equity (ROE) of 23.0% [5]. - The company’s PE ratio for 2026 and 2027 is projected to be 13x and 12x, respectively, indicating a favorable valuation outlook [6].