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极氪在京新布局3家“极氪家”,为2026年产品矩阵扩容铺路
Xin Jing Bao· 2025-12-21 15:36
Core Viewpoint - The company, Zeekr, has launched three new stores in Beijing, targeting the high-end market, as part of its strategic expansion plan [1] Group 1: Store Launch and Strategy - Zeekr has opened three stores in Beijing: Liuxiangqiao, Yuanbo, and Baiwang Green Valley, on December 20, 2023 [1] - The new stores are strategically located in the core southern, western, and northern areas of Beijing, creating a networked service system [1] - This expansion is aimed at meeting current user service demands and paving the way for product matrix expansion by 2026 [1] Group 2: Market Performance - After the launch of the Zeekr 9X, 80% of orders came from users upgrading from high-end luxury brands [1] - The Zeekr 009 leads the market for MPVs priced over 400,000 [1] - The combined sales of the Zeekr 001 and 007GT have surpassed 300,000 units, establishing a strong high-end product matrix [1] Group 3: Ecosystem Development - The "Zeekr Home" concept includes immersive experiences, after-sales maintenance, and user community functions, creating a complete ecosystem from purchasing to using and living with the vehicle [1] - In the current competitive landscape of new energy vehicles, Zeekr's high-density layout in Beijing's high-end market aims to leverage operational experience to empower its nationwide strategy [1]