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合并领克、回归吉利,亏损近300亿的极氪如何盈利突围?
Xin Lang Cai Jing· 2025-07-08 05:57
文 | 正见TrueView 老练 编辑 | 咏鹅 7月于极氪而言,注定是一个关键节点。 一方面,极氪科技集团7月1日公布的销量数据显示:6月总销量达43012台,但核心品牌极氪汽车交付量仅为16702台, 同比下滑17%;另一方面,承载厚望的全新旗舰SUV 9X将在7月9日揭开技术面纱。销量压力之下,这款被冠以"杭州湾 库里南"的车型,其发售后的市场反响无疑将直接牵动投资者的神经。 加之小米汽车首款SUV YU7的强势开售,新能源汽车中高端市场的鏖战进一步升级,竞争烈度有增无减。 曾凭001单骑闯关登陆美股的极氪,能否借9X之利,在退市回归"一个吉利"集团军的整合阵痛中,完成一场新的突围? 01 上市、退市皆非终点 极氪的故事,始于吉利这家燃油车企转型的商业战略,彼时中国新能源汽车产业朝着电动化、智能化加速演变,新势力 玩家在各自赛道竞相厮杀,给传统造车厂商带来了品牌号召力与市场势能上的巨大压力。 或许是出于"杀出一条血路"的初衷,2021年,吉利官宣极氪成为面向高端新能源市场的独立品牌,1年前还挂着领克车 标的ZERO Concept,摇身一变成了极氪001。 这一策略很快在市场上激起连锁反应。事实证明, ...
226亿元筑起来出技术护城河,解码极氪刷新全球豪华纯电品牌记录的背后
Guo Ji Jin Rong Bao· 2025-06-16 11:28
Core Insights - Zeekr has achieved a significant milestone by producing its 500,000th vehicle in just 44 months, surpassing Tesla and other new entrants in the luxury electric vehicle market [1][5] - The brand's average transaction price is nearly 300,000 yuan, with 75% of Zeekr 009 users coming from traditional luxury brands [3] - Zeekr's rapid growth is attributed to its diverse model lineup and strong market performance, particularly in the high-end segment [5] Production and Sales Achievements - Zeekr 001 has delivered over 270,000 units, making it the best-selling electric vehicle brand in China for 2024 [5] - Zeekr 009 has set records in the luxury MPV segment, achieving 1,500 deliveries in just 159 days and capturing 50% of the ultra-luxury four-seat vehicle market in China [5] - Zeekr 7X has become the best-selling electric SUV in the 200,000 yuan category within two months of its launch [5] Research and Development Investment - The company has invested over 23.5 billion yuan in R&D, with a 16.14% year-on-year increase in 2024 [6] - Zeekr has developed 2,277 effective patents and achieved 167 technological breakthroughs in the core areas of new energy [6] - The SEA architecture, developed over four years with an investment of 18 billion yuan, has enabled significant improvements across multiple vehicle models [6] Technological Innovations - Zeekr has introduced the industry's first active AI model cockpit and advanced safety features, including L3-level intelligent driving technology [7] - The company has achieved dual five-star ratings from Euro NCAP and Green NCAP for its Zeekr 001 model, showcasing its commitment to safety [7] - The innovative "three 800" ecosystem includes an 800V high-voltage system and ultra-fast charging solutions, enhancing the overall user experience [6] Global Expansion Strategy - Zeekr has entered over 40 countries and regions, becoming the only Chinese luxury brand to deliver vehicles across all five continents [10] - The company plans to establish 1,000 ultra-fast charging stations in various countries by 2025 [12] - Zeekr's overseas sales reached 14,000 units last year, leading the new energy vehicle segment in international markets [13] Future Developments - The company is set to launch three new models in 2025, marking its entry into a multi-energy development phase [14] - Zeekr aims to enhance user engagement through a transparent communication mechanism and various purchase incentives [16] - The brand's focus on value innovation rather than price competition positions it as a leader in the high-end electric vehicle market [8][16]
极氪第50万辆量产车下线,中国品牌书写全球进阶新篇
6月16日,伴随一辆极氪009光辉缓缓驶下生产线,极氪在杭州湾智慧工厂迎来历史性节点——第50万辆量产车下线。这意味着极氪自2021年10 月首车下线以来,仅用44个月就完成50万辆量产突破,创全球豪华纯电最快纪录,也为中国汽车工业高端化进程树立了全新标尺。 当前,在全球汽车产业推进电动化、智能化转型的关键阶段,中国品牌正从"规模扩张"转向"价值升级",极氪就是典型的例证。极氪专注豪华车市场, 平均单车价格近30万元,稳居豪华品牌头部阵营,其中极氪009用户群体中75%来自BBA等传统豪华品牌增换购。 "极氪速度"重塑豪华市场格局 回首2021年4月,极氪品牌首款车型极氪001在上海车展正式发布。同年10月,首辆极氪001量产车在杭州湾工厂下线,而后投放市场。时至今日,极氪 已形成覆盖猎装轿跑、高端MPV到全尺寸 SUV 的全品类产品矩阵,更以44个月实现50万辆量产车下线的成绩,跑出令行业惊叹的"极氪速度"。 2024年,极氪以超22万辆的年交付量摘得中国豪华纯电市场冠军。2025年5月,极氪单月交付18908辆,环比增长37.7%,累计交付量突破49万辆,第50 万辆车的下线更将这一增长势能推向新高度。 ...
招商证券国际:维持吉利汽车(00175)“增持”评级 目标价27.5港元
智通财经网· 2025-06-11 02:00
Core Viewpoint - The report from China Merchants Securities International indicates that Geely Automobile (00175) is expected to raise its annual sales target due to the launch of significant new models from Galaxy, Lynk & Co, and Zeekr in the second half of the year, which could act as a catalyst for the stock price [1] Group 1: Sales Performance - In May, Geely's total wholesale volume reached 235,000 units, marking a year-on-year increase of 46.4% and a month-on-month increase of 0.5%, setting a historical record [2] - The cumulative wholesale volume from January to May was 1.17 million units, up 49% year-on-year, achieving approximately 43% of the annual sales target of 2.71 million units, with potential for exceeding the target [2] - In May, the wholesale volume of new energy vehicles (NEVs) was 138,000 units, reflecting a year-on-year increase of 178% and a month-on-month increase of 9.9%, significantly outpacing the industry growth [2] - NEVs accounted for 58.7% of total sales in May, up 22.2 percentage points year-on-year [2] - Cumulative NEV wholesale from January to May reached 602,000 units, a year-on-year increase of 137%, representing 51% of total sales [2] - The high-end fuel vehicle, China Star, saw sales of 87,000 units in May, with the high-end series achieving a year-on-year growth of 21% [2] Group 2: Product Launches and Innovations - The company plans to launch multiple significant new models in the second half of the year, including the Galaxy A7 mid-size sedan and a rugged SUV, enhancing its product matrix [3] - The high-end flagship SUV Lynk & Co 900 had nearly 5,600 units delivered in May, with a strong order backlog, and the Lynk & Co hybrid Z10 is set to launch in the second half [3] - Zeekr's new model 007GT is performing well, with additional luxury SUVs set to launch in Q3 and Q4 [3] - The fuel vehicle Star series is leveraging the new energy platform for shared benefits, with the Star Yue L model performing well since its March launch [3] Group 3: International Expansion - The company is accelerating its overseas layout, with the first EX5 produced at the Indonesian KD factory and plans for a light asset model in Latin America and Central Asia [3] - The Galaxy E5 and Star Wish are set to enter multiple markets in the second quarter, with an acceleration of overseas expansion planned for the second half of the year [3]
门都不打开,汽车「静态展示」看啥?
36氪· 2025-06-06 10:14
以下文章来源于中新经纬 ,作者龚宸芫 消费者能看啥 中新经纬 . 中新经纬是由中国新闻社主办的财经新媒体,拥有中国互联网新闻信息采编发布服务资质。以手机客户端(APP)等为主要传播平台,以"权威、前瞻、 专业、亲和"为特色宗旨,传播财经资讯、解读经济政策、讲述商界故事,打造精英的财经资讯平台。 不能开车门,只能看外观, 车企为何要坚持展出? 文 | 龚宸芫 编辑 | 李晓萱 来源| 中新经纬(ID:jwview) 封面来源 | Unsplash 还未上市甚至许多功能还未正式发布,小米首款SUV——YU7便开启了"打工"模式:在今年的粤港澳大湾区车展及全国各家门店,小米YU7以不开门的方 式进行静态展示。 其实不光小米 YU7,其他汽车如极氪007GT、仰望U9等都进行过静态展示。在社交平台上,不少网友表达疑问:不能开车门,不能试坐,展车还有什么 意义 不止小米汽车,此前亦有不少车企在新车交付前,会设置不开车门的静态展示环节,如奥迪 A5L在2024年广州车展期间进行静态展示时,会给车窗贴黑 膜。 什么是静态展示(也叫静态品鉴)?一家大型汽车经销商集团的营销相关负责人江华(化名)向中新经纬介绍,静态品鉴即产品以 ...
5月电车成绩单:极氪连续三个月月销超4万,鸿蒙智行交付破4.4万,小米汽车交付量超2.8万
Hua Er Jie Jian Wen· 2025-06-01 11:30
6月1日,多家新能源车企陆续公布5月成绩单。 极氪科技连续三个月月销超4万,5月销量超4.6万台;零跑汽车5月交付量45067辆,增速超148%;鸿蒙智行5月全系交付新车破4.4万辆,销量再创 新高。 理想汽车2025年5月交付40856辆,同比增长16.7%;小鹏汽车5月交付新车33525台,同比增长230%;小米汽车5月交付量超28000台;蔚来5月交付 新车23231台。 极氪:连续三个月月销超4万,5月销量46538台 6月1日,极氪科技公布5月销量46538台,同比增长15.2%,环比增长12.6%,同环比双增长,并连续三个月月销超4万台。 其中,极氪品牌5月销量18908台,领克品牌销量27630台。领克900稳居全尺寸混动SUV销量前三,极氪007GT上市首月交付破万。 零跑汽车5月交付量45067辆,增速超148% 据零跑汽车微博,2025年5月,零跑汽车单月交付量45067辆,增速超148%。连续三个月稳居造车新势力领先地位。 鸿蒙智行5月全系交付新车破4.4万辆,销量再创新高 6月1日,鸿蒙智行宣布5月全系交付新车44454辆,其中。问界M9 2025款5月交付15481台,问界M8 5月 ...
5月汽车销量出炉:零跑再成新势力冠军,小鹏交付量暴增230%
Ge Long Hui A P P· 2025-06-01 08:49
6月1日,各大新能源品牌不约而同地晒出了月销量成绩单。 其中,理想汽车交付40856辆,同比增长16.7%;小鹏交付新车33525辆,同比增长230%;小米汽车交付量超过28000台; 零跑汽车则再登榜首,交付45067台,同比增长148%。 新能源汽车销量速报 根据零跑汽车公众号,5月零跑汽车单月交付量为45067辆,增速超过148%,且连续三个月稳居造车新势力领先地位。 其中,零跑B10刚上市就获得了18项大奖,还做到了上市16天交付上万台的好成绩。按照这种趋势, 零跑或长 期位居 新势力榜首。 5月,小鹏汽车交付新车33525台,同比增长230%,且已连续7个月交付量突破30000台。1-5月,小鹏汽车累计交付新车 162578台,同比增长293%。 其中,小鹏X9销量为3227台,同比增长99%,创2025年高端纯电MPV品类销量新高,新款上市至今已连续六周 蝉联纯电MPV销量冠军。 小鹏P7+上市6个月,累计交付超55000台,将迎来第6万台新车下线。小鹏MONA M03上市9个月累计交付超12万台,蝉联 A级纯电轿车销量冠军。5月28日,小鹏MONA M03升级上市仅1小时,大定突破12566台。 ...
极氪科技5月销量同比增长15.2%
news flash· 2025-06-01 02:26
Group 1 - The core point of the article is that Zeekr Technology reported strong sales figures for May, with a total of 46,538 units sold, representing a year-on-year increase of 15.2% and a month-on-month increase of 12.6% [1] - Zeekr brand sold 18,908 units in May, while Lynk & Co brand sold 27,630 units, indicating a healthy performance across both brands [1] - The Zeekr 007 GT model achieved over 10,000 deliveries in its first month of launch, showcasing strong market demand for new models [1]
极氪007GT车主分享:置换享受沪牌政策,领克直接换极氪
车fans· 2025-05-29 00:29
今天参与分享的车主是车Fans粉丝:Z总。本次选购的车型是:极氪007GT后驱智驾版(75kW·h)。 车主分享内容依然是由车fans小伙伴做整理汇总,内容完全是车主本人的真实表达。 车主:Z总 购车地区:上海 购车经销商:上海市浦东新区周浦交付中心 购车时间:2025年5月10日提车 购买型号:极氪007GT 后驱智驾版(75kW·h) 买车花了多少钱? 原价202900,上市限时优惠3000。因为有2年0息的政策,所以选择了贷款方案,首付20% 39980,门店没有强制购买保险,在外面买的保险,落地价格46119。 旧车(18年领克03 1.5T劲pro 74000km)官方置换了41800,算是无痛换车。1-24期免息,月供2665.33。计划24期结束后一次性还完剩下的部分95952。 买车时对比过哪些竞品? 我持有一辆江苏牌照的领克03,开起来没有太大问题,就是小毛病变多了: 1. 高速行驶抖动,动平衡做了好几次都解决不了; 2. 原地打方向的时候异响; 我选择的是最低配没有任何选装,最低配完全够用了,CCD和激光雷达都有,看了选装感觉都是为了提供情绪价值,我们不太关注。 购车经历以及交付体验怎么样 ...
吉利汽车(00175):1季度盈利同比高增,资源协同回归“一个吉利”
Orient Securities· 2025-05-21 14:17
1 季度盈利同比高增,资源协同回归"一个 吉利" 核心观点 盈利预测与投资建议 ⚫ 调整收入、毛利率等,预测 2025-2027 年 EPS 分别为 1.36、1.54、1.94 元(原为 1.27、1.50、1.84 元),维持可比公司 25 年 PE 平均估值 15 倍,目标价 20.40 元 人民币,22.20 港元(1 港元=0.9189 元人民币),维持买入评级。 风险提示 吉利、领克、极氪品牌销量低于预期风险、成本控制不及预期风险。 公司主要财务信息 | | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 179,204 | 240,194 | 305,782 | 359,561 | 424,141 | | 同比增长 (%) | 21.1% | 34.0% | 27.3% | 17.6% | 18.0% | | 营业利润(百万元) | 3,806 | 7,644 | 12,708 | 14,514 | 18,417 | | 同比增长 (%) | 4.3% | 10 ...