新能源汽车技术体系
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超豪华汽车市场没有捷径可走
36氪· 2025-12-28 13:34
Core Viewpoint - The ultra-luxury automotive market in China is transitioning from a "single narrative" to a "systematic engineering" approach, emphasizing stable delivery and reliability over mere sales figures [2][4]. Delivery Performance - The ZunJie S800 has shown consistent delivery capabilities since its launch in May 2025, with monthly deliveries exceeding 2,200 units in November and reaching around 3,000 units by year-end, marking a historical record with daily deliveries surpassing 200 units [3][4]. - The delivery process has been characterized by a steady upward trend without significant spikes or drops, indicating a robust manufacturing and management system [4][9]. Market Dynamics - The market for ultra-luxury vehicles is driven by "trust costs" rather than just demand, with consumers making decisions based on brand reputation and manufacturing reliability [6][7]. - The user base for the ZunJie S800 is evolving, with an increasing number of customers transitioning from traditional luxury brands, leading to shorter decision-making cycles and higher rates of repeat purchases [6][21]. Manufacturing and Quality Assurance - The ZunJie S800's growth reflects a highly industrialized manufacturing process, with stable order conversion and consistent production rhythms, ensuring high-quality delivery without compromising standards [9][10]. - The manufacturing logic behind the ZunJie S800 focuses on small-batch, high-standard production to maintain consistency in quality and performance [9][10]. Safety and Technology - In the context of electric vehicles, battery safety is a systemic risk, and the ZunJie S800 incorporates a comprehensive safety design to mitigate potential hazards [12][13]. - The Huawei Whale Battery Platform 2.0 emphasizes a systematic approach to safety, integrating multiple protective measures to ensure reliability under various conditions [15][16]. Collaborative Model - The ZunJie S800 employs a "deep co-creation" collaboration model with Huawei, integrating technical capabilities into the entire vehicle system, which enhances efficiency and accountability [19][21]. - This collaboration aligns with the ultra-luxury market's need for low tolerance for errors and high consistency, leveraging Huawei's expertise in system engineering [19][22]. Market Perception and Trust - The "ZunJie Effect" reflects a growing trust among consumers, transitioning from initial curiosity to acceptance and recommendation within high-end user circles [21][22]. - The luxury perception in the new energy era is increasingly based on trust in systematic engineering capabilities rather than historical brand prestige [22].