在近两年的百万级超豪华车市场，正在上演一场关于"豪华定义"的新旧博弈，两极分化的背后，是高 净值人群消费逻辑的重构。 这个价位既无政策补贴，也难享降本红利，产品使用周期或任何服务环节出现瑕疵，都会直接影响销 量。与传统超豪华品牌在华销量跌幅普遍在30%的情况相反，尊界S800交出的成绩单却逆势而上， 上市175天大定突破1.8万台，月交付稳定在2000+台。 12月16日，尊界S800第1万台量产车在超级工厂下线，同步达成累计交付破万的里程碑。从5月上市 到实现这一目标仅用了200余天，远超传统百万级豪车18-24 个月的万台量产周期。结合过去5年70万 级以上超豪华市场的历史上险数据来看，这一交付规模更具突破性，2021年该市场处于巅峰期时， 月均总上险量约2.4万辆，而2024年前9月市场份额已跌破1%，整体呈现持续收缩态势。即便是2024 年9月表现最佳的奔驰GLE，单月上险量也仅3921台，已经是近年罕见的峰值。 在此背景下，尊界S800单日交付破200台，12月交付量预计将突破4000台，不仅创自身单月交付历史 新高，更刷新了近5年70万级以上市场的单月交付纪录。这样的交付速度和规模，即便在70万级 ...

从交付节奏来看，整个过程没有明显的爆点，也未出现短期冲高后的快速回落，更像是一条逐步抬升并迅速趋稳的曲线。 在一个对稳定性要求极端苛刻、对"试错"几乎零容忍的市场中，这样的表现并不常见。它所释放的信号，也远不止"卖得不错"这么简单，而是指向一个更 底层的问题：中国汽车工业，是否已经具备在超豪华领域持续、系统输出产品的能力。 在70万元以上的超豪华汽车市场，销量往往并不具备决定性说服力。真正值得被反复拆解的，通常是交付节奏是否稳定、履约能力是否可靠，以及用户是 否愿意持续把信任交付给同一套体系。 尊界S800的表现，恰恰集中体现在这些"非显性指标"上。自2025年5月上市以来，这款国产超豪华新能源轿车的终端交付能力持续爬坡，11月单月交付超 过2200台，并已连续三个月位居70万级以上豪华轿车销量榜首。进入年末，其月度交付进一步抬升至3000台区间，单日交付能力也在12月25日首次突破 200台，刷新了历史交付纪录。 中国超豪华汽车， 开始从"单点叙事"走向"系统工程"。 这意味着，尊界S800正在完成从"被关注"到"被接受"的关键转变。 在这一市场中，真正困难的从来不是"有没有订单"，而是能否在极低容错率的前 ...

中国超豪华汽车， 开始从"单点叙事"走向"系统工程"。 在70万元以上的超豪华汽车市场，销量往往并不具备决定性说服力。真正值得被反复拆解的，通常是交付节奏是否稳定、履约能力是否可靠，以及用户是否 愿意持续把信任交付给同一套体系。 尊界S800的表现，恰恰集中体现在这些"非显性指标"上。自2025年5月上市以来，这款国产超豪华新能源轿车的终端交付能力持续爬坡，11月单月交付超过 2200台，并已连续三个月位居70万级以上豪华轿车销量榜首。进入年末，其月度交付进一步抬升至3000台区间，单日交付能力也在12月25日首次突破200 台，刷新了历史交付纪录。 从交付节奏来看，整个过程没有明显的爆点，也未出现短期冲高后的快速回落，更像是一条逐步抬升并迅速趋稳的曲线。 在一个对稳定性要求极端苛刻、对"试错"几乎零容忍的市场中，这样的表现并不常见。它所释放的信号，也远不止"卖得不错"这么简单，而是指向一个更底 层的问题：中国汽车工业，是否已经具备在超豪华领域持续、系统输出产品的能力。 一条不同于 传统超豪华的增长曲线 如果只从结果看，尊界S800的市场表现很容易被简单归因为"新能源红利"或"科技标签"。但放回70万级以上的 ...

尊界S800的故事，从一开始就不仅仅是关于一辆车的成功。 它是中国品牌凭借研发、智造、供应链与用户运营的全价值链 能力，在曾由百年品牌固守的超豪华阵地中，完成一次扎实的 立足与跃升。 作者：王子阳 封图：图片资料室 12月20日晚，在鸿蒙星光盛典上，主持人一句"鸿蒙智行绘就中国汽车新图景"，勾勒出智能出行 生态的宏大叙事。在这一叙事中，尊界S800正成为最具说服力的注脚。 仅仅七个月前，这款车上市时，业界还在观望：一个瞄准超豪华市场、售价触及百万区间的中国品 牌，能否真正站稳？ 答案以超出预期的速度袭来。自10月起，尊界S800单月交付量稳站2000台以上，连续三月蝉联 70万元以上豪华轿车细分市场榜首。12月16日，尊界S800第10000台量产车在尊界超级工厂正 式下线，整个过程仅用时约200天。 产销数字是结果，而非原因。尊界S800引发的"尊界效应"，早已超越销量榜单，演变为一种圈层 现象。它吸引着大量拥有劳斯莱斯、宾利等传统超豪华品牌背景的车主置换，成为企业家圈层 中"人传人"的谈资。 因此，尊界S800的故事，从一开始就不仅仅是关于一辆车的成功。它是中国品牌凭借研发、智 造、供应链与用户运营的全价 ...

12月20日晚，在鸿蒙星光盛典上，主持人一句"鸿蒙智行绘就中国汽车新图景"，勾勒出智能出行生态的 宏大叙事。在这一叙事中，尊界S800正成为最具说服力的注脚。 仅仅七个月前，这款车上市时，业界还在观望：一个瞄准超豪华市场、售价触及百万区间的中国品牌， 能否真正站稳？ 答案以超出预期的速度袭来。自10月起，尊界S800单月交付量稳站2000台以上，连续三月蝉联70万元 以上豪华轿车细分市场榜首。12月16日，尊界S800第10000台量产车在尊界超级工厂正式下线，整个过 程仅用时约200天。 产销数字是结果，而非原因。尊界S800引发的"尊界效应"，早已超越销量榜单，演变为一种圈层现象。 它吸引着大量拥有劳斯莱斯、宾利等传统超豪华品牌背景的车主置换，成为企业家圈层中"人传人"的谈 资。 因此，尊界S800的故事，从一开始就不仅仅是关于一辆车的成功。它是中国品牌凭借研发、智造、供 应链与用户运营的全价值链能力，在曾由百年品牌固守的超豪华阵地中，完成一次扎实的立足与跃升。 尊界S800"万台加速度" 回顾尊界S800在市场上的增长曲线，几个关键节点勾勒出其惊人的爬坡速度。 5月30日，尊界S800全球上市，定价切入 ...

华为与江淮联手打造尊界S800，以创新重新定义豪华，走出高端化破局之路。 文｜吴姝 2025年12月，在北京举办的（第二十三届）《中国企业家》影响力企业家年会上，会场专属车位展台的尊界S800以"首席战略合作伙伴"之姿惊艳亮相。星 辉纵横水晶大灯璀璨流转，黄金分割比例车身兼具力量与优雅，星云画卷灯尾暗藏东方意蕴，整车细节尽显高阶质感，引得企业家纷纷驻足品鉴。 华为与江淮联手打造的时代旗舰尊界S800，汇聚中国汽车工业顶尖技术，未上市便引爆行业热议。尊界S800仅用175天便实现大定突破1.8万台的耀眼成 绩，月交付量稳站2000台，创下了中国品牌豪车赛道增长新纪录。12月16日，尊界第10,000台下线，余承东表示尊界S800的交付速度将全面提速。 在超豪车市场整体萎靡背景下，尊界S800的这一系列数据含金量十足：2024年中国100万以上豪华车总销量为12.8万辆；细分至百万级行政轿车赛道，国 内年销量仅稳定在7万辆左右。尊界S800的横空出世，一举打破进口超豪品牌的长期垄断。 产业与消费双重变革下，豪华定义迎来重构 中国豪华车市场为何能诞生高认可度的本土品牌？核心在于电动化浪潮抹平了传统燃油车的核心优势， ...

Core Viewpoint - The launch of the ZunJie S800 marks a strategic move by the company to penetrate the luxury executive sedan market with a competitive pricing strategy, significantly lowering the price range from 1 million to 1.5 million yuan to 708,000 to 1,018,000 yuan, indicating ambition to capture market share [2][3]. Pricing and Model Variants - The ZunJie S800 is available in four variants with prices ranging from 708,000 to 1,018,000 yuan, featuring different seating configurations and powertrain options [2]. - The models include the Star Enjoy Edition, Star Shine Edition, Star Radiance Executive Edition, and Star Glory Edition, each with unique features and specifications [2]. Design and Space - The ZunJie S800 boasts a length of 5,480 mm and a wheelbase of 3,370 mm, providing a spacious interior with a focus on rear passenger comfort, offering a rear space of 1,240 mm [3]. - The interior design emphasizes luxury with features such as dual zero-gravity seats in the rear, high-quality materials, and advanced comfort options like heating, ventilation, and massage functions [3][4]. Technological Innovations - The vehicle incorporates advanced technology such as a three-screen front layout, Huawei's advanced head-up display system, and a high-end sound system with 43 speakers [8][12]. - The ZunJie S800 features a unique door opening mechanism that utilizes radar and laser technology for enhanced safety and convenience [8]. Safety Features - The vehicle is designed with a robust safety framework, including a new body structure with high-strength steel and aluminum, achieving a torsional rigidity of 53,300 N·m/deg [14]. - It is equipped with multiple safety airbags and advanced locking mechanisms to enhance passenger safety [14]. Battery and Powertrain - The ZunJie S800 utilizes Huawei's advanced battery platform with multiple safety features, including thermal management and structural protection to prevent battery failure [16]. - The vehicle offers both pure electric and range-extended powertrain options, catering to diverse consumer preferences [1][3]. Market Positioning - The introduction of the ZunJie S800 signifies a growing presence of Chinese brands in the luxury executive sedan market, competing with established players like BYD and NIO [5]. - The company aims to leverage innovative design and technology to differentiate itself in a competitive landscape [5][4].

Core Insights - The launch of the Huawei Zun Jie S800 marks a significant step towards the high-end transformation of Chinese manufacturing in the automotive industry, showcasing the courage of Chinese automotive forces [2] - The Zun Jie S800 achieved over 2,600 pre-orders within 72 hours of its launch, with a price range of 708,000 to 1,018,000 yuan, indicating strong market interest in high-end electric vehicles [2] - The vehicle integrates advanced technology and aesthetics, redefining the value standards of ultra-luxury sedans through its design, experience, performance, and safety features [2] Technology and Innovation - The Zun Jie S800 features multiple technological innovations, including gesture control, voice command systems, and the first self-developed intelligent digital chassis platform in the industry [3] - The vehicle's Tuling Longxing platform allows for centralized control of six major systems, enhancing driving safety and comfort through proactive sensing and decision-making [3] - The Zun Jie S800 is equipped with the Huawei Giant Whale Battery Platform 2.0, which includes advanced safety features such as a five-layer protective structure and rapid cooling capabilities [3] Market Dynamics - According to a report by McKinsey, the premium pricing advantage of foreign automotive brands is diminishing, with traditional foreign luxury car owners increasingly transitioning to Chinese high-end electric vehicle brands [4] - Data from the China Passenger Car Association indicates that the cumulative sales of imported ultra-luxury brands fell by 14% year-on-year in April, reflecting a shift in consumer preferences [4] - The evaluation standards for ultra-luxury vehicles are evolving with technological innovations, leading to a decline in traditional brands that rely solely on brand premium for profitability [4]

Core Viewpoint - The launch of the ZunJie S800 marks a significant step towards the high-end transformation of China's automotive industry, showcasing advanced technology and design [1][2]. Group 1: Product Launch and Features - The ZunJie S800 was officially launched on May 30, with a price range of 708,000 to 1,018,000 yuan, and a limited initial delivery of 599 units starting June 26 [1]. - The vehicle features a unique design philosophy that integrates cutting-edge technology with aesthetics, including a dual-million-pixel starry headlights and a dynamic tail light design [1][2]. - The ZunJie S800 offers six exclusive body colors and five interior color options, emphasizing customization [2]. Group 2: Interior and Comfort - The vehicle's interior is designed for comfort, featuring a spacious cabin with a size of 5480×2000×1542mm and a wheelbase of 3370mm [2]. - It includes industry-first zero-gravity seats in the rear, equipped with active safety features and multiple comfort settings [3]. - The cabin is designed for quietness, utilizing advanced soundproofing materials and technologies to achieve low noise levels [3]. Group 3: Performance and Technology - The ZunJie S800 boasts impressive acceleration times, with the pure electric dual-motor version achieving 0-100 km/h in 4.3 seconds [4]. - It is equipped with an intelligent driving system and a unique suspension system that predicts road conditions for enhanced driving comfort [4][5]. - The vehicle supports rapid charging capabilities, with the ability to charge from 10% to 80% in just 10.5 minutes [5][6]. Group 4: Safety Features - The ZunJie S800 incorporates advanced safety features, including a proactive seat adjustment system during collisions and a comprehensive collision avoidance system [5][6]. - The vehicle's structure is designed to meet high safety standards, with a robust chassis and advanced battery protection systems [6]. - The battery management system ensures safety and reliability, exceeding new national standards for battery design and testing [6].

Group 1 - The ZunJie S800, the first model from the ZunJie brand, was officially launched by Huawei in collaboration with JAC Motors, with a starting price of 708,000 yuan and a maximum price of 1,018,000 yuan [2] - The first batch of ZunJie S800 vehicles will be delivered starting June 26, with a limited release of 599 units, while mass deliveries are expected to begin in mid-August [2] - The vehicle features advanced technologies such as gesture control, a dual zero-gravity rear seat, and a retractable space screen, which have garnered significant attention on social media [4] Group 2 - The ZunJie S800 is equipped with Huawei's ADS 4 intelligent driving system, which boasts enhanced cloud training capabilities and human-like driving assistance [4] - The vehicle utilizes the Huawei Giant Whale Battery Platform 2.0, featuring a five-layer safety structure and advanced cooling technology, exceeding the new national standards for battery design and testing [4] - Several listed companies have confirmed their supply relationships for the ZunJie series, including Dong'an Power, Tianqi Mould, and Changqing Co., among others [4][6] Group 3 - The Huawei automotive concept has performed well recently, with the concept index rising by 14.42% since April 8, outperforming the CSI 300 index by 7 percentage points [6] - Notable stocks in the concept sector, such as Demais and Xinzhi Group, have seen price increases of over 30% since April 8 [6]