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超豪华汽车市场没有捷径可走
3 6 Ke· 2025-12-28 13:49
从交付节奏来看,整个过程没有明显的爆点,也未出现短期冲高后的快速回落,更像是一条逐步抬升并迅速趋稳的曲线。 在一个对稳定性要求极端苛刻、对"试错"几乎零容忍的市场中,这样的表现并不常见。它所释放的信号,也远不止"卖得不错"这么简单,而是指向一个更 底层的问题:中国汽车工业,是否已经具备在超豪华领域持续、系统输出产品的能力。 在70万元以上的超豪华汽车市场,销量往往并不具备决定性说服力。真正值得被反复拆解的,通常是交付节奏是否稳定、履约能力是否可靠,以及用户是 否愿意持续把信任交付给同一套体系。 尊界S800的表现,恰恰集中体现在这些"非显性指标"上。自2025年5月上市以来,这款国产超豪华新能源轿车的终端交付能力持续爬坡,11月单月交付超 过2200台,并已连续三个月位居70万级以上豪华轿车销量榜首。进入年末,其月度交付进一步抬升至3000台区间,单日交付能力也在12月25日首次突破 200台,刷新了历史交付纪录。 中国超豪华汽车, 开始从"单点叙事"走向"系统工程"。 这意味着,尊界S800正在完成从"被关注"到"被接受"的关键转变。 在这一市场中,真正困难的从来不是"有没有订单",而是能否在极低容错率的前 ...
超豪华汽车市场没有捷径可走
36氪· 2025-12-28 13:34
中国超豪华汽车, 开始从"单点叙事"走向"系统工程"。 在70万元以上的超豪华汽车市场,销量往往并不具备决定性说服力。真正值得被反复拆解的,通常是交付节奏是否稳定、履约能力是否可靠,以及用户是否 愿意持续把信任交付给同一套体系。 尊界S800的表现,恰恰集中体现在这些"非显性指标"上。自2025年5月上市以来,这款国产超豪华新能源轿车的终端交付能力持续爬坡,11月单月交付超过 2200台,并已连续三个月位居70万级以上豪华轿车销量榜首。进入年末,其月度交付进一步抬升至3000台区间,单日交付能力也在12月25日首次突破200 台,刷新了历史交付纪录。 从交付节奏来看,整个过程没有明显的爆点,也未出现短期冲高后的快速回落,更像是一条逐步抬升并迅速趋稳的曲线。 在一个对稳定性要求极端苛刻、对"试错"几乎零容忍的市场中,这样的表现并不常见。它所释放的信号,也远不止"卖得不错"这么简单,而是指向一个更底 层的问题:中国汽车工业,是否已经具备在超豪华领域持续、系统输出产品的能力。 一条不同于 传统超豪华的增长曲线 如果只从结果看,尊界S800的市场表现很容易被简单归因为"新能源红利"或"科技标签"。但放回70万级以上的 ...
工业和信息化部许可两款车型产品,长安和极狐饮“头啖汤” 我国自动驾驶迈入L3级时代
Shen Zhen Shang Bao· 2025-12-16 23:35
深圳商报首席记者 陈小慧 自动驾驶L3正式落地。近日,工业和信息化部在官网发布消息称,许可两款L3级自动驾驶车型产品, 分别是长安牌SC7000AAARBEV型纯电动轿车和极狐牌BJ7001A61NBEV型纯电动轿车。这意味着,L3 级自动驾驶车可以正式"上路",自动驾驶技术从辅助驾驶向更高阶自动化迈进了关键一步。 许可设定严格限制 L3级,是自动驾驶的关键分水岭。根据《汽车驾驶自动化分级》(GB/T 40429-2021)国家标准,驾驶 自动化分成0级至5级共六个等级。其中0—2级属于辅助驾驶,具体来说,L0级属于应急辅助,L1级是 部分驾驶辅助,L2级是组合驾驶辅助;而L3级属于有条件自动驾驶,即系统在特定条件下完成全部驾 驶任务。与L2级不同的是,L3级自动驾驶在系统激活且未超出设计运行条件的情况下,驾驶主体从驾 驶员转移至自动驾驶系统。 12月15日,华为乾崑智能汽车解决方案在其官方社交平台发文确认了极狐阿尔法S(L3版)搭载了华为 乾崑智驾ADS。据统计,今年前三季度,华为乾崑智驾领航辅助NCA市场占有率达27.8%,在35万元以 上的豪华车型中,搭载率高达53%。 三是具备数据积累场景优势。一名行 ...
一场直播,看见鸿蒙智行「在一起」的力量
3 6 Ke· 2025-12-11 13:48
穿越迷雾,真正能留在牌桌上的, 往往是那些改写了游戏规则的玩家。 12月9日,上海外滩因中国汽车而火热。华为常务董事余承东携手赛力斯、奇瑞、北汽、江汽、上汽五 大车企掌门人,完成鸿蒙智行旗下问界、智界、享界、尊界、尚界——"五界"品牌的首场同台直播,围 绕技术、产品、用户与未来产业组织方式展开深度对话。 直播开展的时间节点很关键。在过去的43个月,鸿蒙智行品牌全系累计交付达100万台,这是一个足以 载入中国新能源汽车行业发展史的数字。同时,在价格普遍下沉的中国新能源市场里,鸿蒙智行不仅位 于销量榜单前列,还实现了量价齐飞。 11月,鸿蒙智行整体交付近8.1864万辆,同比增幅接近83%。其中,问界品牌四款车型合计约5.1万辆, 智界与尚界各自站上"月销过万"的台阶,享界交付6000多辆,百万级产品尊界的单月销量也已稳定 在"两千台以上"的水平。 比数字更值得关注的,是直播中透出的另一条主线。五界掌门人的第一次集体亮相,让行业第一次看到 ——中国智能汽车已经从"单品牌竞争"走向"体系协同生长"。随着五界宣布全面深化战略合作,五大品 牌也将围绕统一技术标准、统一服务体系、共享售后网络、共建补能体系、联盟创新中心等 ...
一场直播,看见鸿蒙智行「在一起」的力量
36氪· 2025-12-11 13:37
Core Viewpoint - The article highlights the successful collaboration of Huawei's HarmonyOS Intelligent Driving and five major Chinese automotive companies, marking a shift from single-brand competition to a collaborative ecosystem in the smart vehicle industry [1][3][20]. Group 1: Product Foundation - HarmonyOS Intelligent Driving has achieved significant milestones, delivering 1 million vehicles in 43 months, with a notable 83% year-on-year increase in deliveries in November, totaling approximately 81,864 units [1]. - The brand's models, including the AITO series, have seen impressive sales, with the Wanjie brand alone delivering about 51,000 units in November [1]. - The collaboration among the five brands aims to unify technology standards, service systems, and after-sales networks, indicating a new industrial cooperation model [3][20]. Group 2: Safety and Technology - Huawei's core competencies in smart technology, chips, and algorithms are being leveraged to enhance vehicle safety, as demonstrated by a user experience where satellite communication was used for emergency assistance [6][7]. - The Huawei Whale Battery platform has over 150 million battery cells in use, with no reported safety incidents, showcasing a commitment to high safety standards [7]. - The advanced driving assistance system (ADAS) has been optimized through extensive data training, improving real-world road understanding and safety [9][10]. Group 3: User Experience and Market Strategy - The user experience is enhanced through seamless integration of technology across devices, allowing for natural interactions and continuous connectivity [10][12]. - The launch of the Xiangjie S9T model has redefined market expectations, achieving over 30,000 pre-orders in just 66 days, indicating a successful shift from niche to mainstream [12]. - The sales strategy emphasizes a user-centric approach, with a focus on transparent service processes and high-quality after-sales support, which are critical for brand loyalty [14][16]. Group 4: Industry Transformation - The article emphasizes that the future of automotive competition will focus on building sustainable capability networks rather than just performance and pricing [20][22]. - The five brands under HarmonyOS Intelligent Driving are positioned to cater to different market segments while maintaining consistent safety and service standards [20]. - This collaborative approach represents a significant shift in the Chinese automotive industry, moving towards a model that integrates technology and user experience into the core of vehicle development [22][23].
华为乾崑的技术商业化“阳谋”
财联社· 2025-11-27 08:44
Core Viewpoint - The automotive industry is undergoing a technological transformation, with software increasingly adding value, and Huawei's QianKun is positioned to lead this change by creating an intelligent and open automotive platform [1][5][9] Group 1: Achievements and Market Position - Huawei QianKun's monthly sales have surpassed 100,000 units, with over 20 million uses of the parking-to-parking feature and an active user rate of 95.2% for assisted driving [1] - In the first nine months of this year, Huawei QianKun achieved sales of 452,000 units, capturing a market share of 27.8%, which is greater than the combined total of the second and third competitors [5] - Predictions indicate that Huawei QianKun will achieve annual profitability in 2024, with a revenue growth of 474.4%, potentially exceeding 60 billion yuan in revenue and 12 billion yuan in profit within 1-3 years [7] Group 2: Business Model and Collaboration - Huawei QianKun's business model emphasizes an open ecosystem, collaborating with 15 leading automotive companies and covering 1 million units across 35 models, including partnerships with brands like Audi [9][11] - The collaboration with various automotive manufacturers is seen as a means to quickly acquire mature solutions and reduce R&D costs, establishing Huawei QianKun as a preferred supplier [11] Group 3: Technological Advancements - Huawei QianKun has developed a robust technological moat through its fully self-developed technology, achieving high scores in critical tests for features like AEB and parking assistance [12] - The latest ADS 4 system features significant upgrades, including a 50% reduction in end-to-end latency and a 20% increase in traffic efficiency, showcasing Huawei's commitment to safety and performance [13][15] Group 4: Industry Impact and Future Outlook - Huawei QianKun's rapid growth is not just a corporate event but signifies a broader industry transformation, marking China's shift from following to leading in automotive technology [15] - The company aims to establish itself as the leading brand in automotive intelligence, with a successful transition from backend operations to a prominent market presence [15]
周观点 | 小米25Q3汽车业务首次盈利 关注汽车政策延续情况【国联民生汽车 崔琰团队】
汽车琰究· 2025-11-24 14:50
Market Performance - The A-share automotive sector declined by 5.0% from November 17 to November 23, underperforming the CSI 300 index, which fell by 2.9% [1] - Within the automotive sub-sectors, commercial trucks, motorcycles, commercial passenger vehicles, auto parts, automotive services, and passenger cars experienced declines of -2.7%, -4.0%, -4.7%, -4.9%, -5.9%, and -5.9% respectively [1] Investment Recommendations - Recommended core stocks include Geely Automobile, Xpeng Motors, BYD, Xiaomi Group, Li Auto, Berteli, Top Group, Xinchuan Co., Hu Guang Co., and Chunfeng Power [2][10] Company Highlights - Xiaomi Group reported Q3 2025 revenue of 113.1 billion yuan, a 22.3% year-on-year increase, with its automotive and AI businesses achieving operational profitability for the first time, generating 700 million yuan [3][11] - Xpeng Motors announced that its new generation production robot will enter the "ET0" mass production phase next month, with a target of over 1 million units sold annually by 2030 [3][11] Technological Developments - Huawei announced its ADS Pro enhanced version, which will be commercially available in 2026, featuring advanced capabilities for urban navigation and risk scenario avoidance [4][12] - The HarmonySpace 5 cockpit has achieved significant upgrades, with user numbers reaching 1.34 million [4][12] Sector Insights Passenger Vehicles - The continuation of the vehicle replacement policy is expected to stimulate domestic demand positively [15] - Recommended stocks in the passenger vehicle segment include Geely, Xpeng, BYD, Xiaomi, Li Auto, and Seres [15] Auto Parts - The auto parts sector is expected to grow, with a focus on intelligent driving and new energy vehicle supply chains [16][18] - Recommended companies include Berteli, Horizon Robotics, and Kobot [18] Motorcycles - The market for large-displacement motorcycles is expanding, with a recommendation for leading companies such as Chunfeng Power and Longxin General [6][25][27] Commercial Vehicles - The heavy truck market is recovering, with sales in October reaching approximately 93,000 units, a year-on-year increase of about 40% [28] - Recommended companies include Weichai Power and China National Heavy Duty Truck [29] Tires - The tire industry is experiencing a shift towards globalization, with recommendations for leading companies like Sailun Tire and Senkiren [30][32]
小鹏汽车第100万台整车下线,广州车展车企竞逐具身智能新赛道
KAIYUAN SECURITIES· 2025-11-23 05:41
Investment Rating - The investment rating for the automotive industry is "Positive" (maintained) [1] Core Views - The narrow passenger car retail market is expected to reach 2.25 million units in November 2025, with new energy vehicle penetration likely to exceed 60% for the first time [5][13] - The automotive sector has seen a decline, with the Shanghai and Shenzhen 300 index dropping by 3.77% and the automotive sector specifically declining by 5.09% [6][30] - The report highlights significant developments in the automotive industry, including the launch of new models and strategic partnerships among key players [5][15][19] Summary by Sections Industry News - The passenger car retail market is projected to be stable at 2.25 million units in November 2025, with a year-on-year decrease of 8.7% [13] - Guangzhou state-owned assets have taken over two subsidiaries of Evergrande Auto [14] - XPeng Motors has achieved a milestone with the production of its 1 millionth vehicle, indicating rapid growth in production capacity [15] - Geely's smart driving team is being integrated into a new joint venture, enhancing its capabilities in autonomous driving [16] - GAC's new luxury intelligent electric vehicle brand, in collaboration with Huawei, is set to launch in 2026 [17] Market Performance - The automotive sector's performance has been mixed, with the passenger vehicle index down by 5.22% and commercial vehicle index down by 4.04% [6][30] - The automotive parts sector also faced declines, with the index down by 5.43% [6][30] Investment Recommendations - For passenger vehicles, the report recommends investing in high-end domestic brands like Jianghuai Automobile and Seres, with Geely as a beneficiary [7] - In the automotive parts sector, companies like Desay SV and Zhejiang Xiantong are recommended due to their growth potential amid industry consolidation [7]
广州车展一年巨变:油电之争结局已分!新势力排位赛还在打
Nan Fang Du Shi Bao· 2025-11-21 02:20
Core Insights - The 2025 Guangzhou International Auto Show highlights significant changes in the Chinese automotive market, particularly in the areas of electric vehicles (EVs), competition among brands, and technological advancements [2] Group 1: Changes in Market Dynamics - The proportion of new energy vehicles (NEVs) at the auto show increased from 43.7% to 58%, indicating a shift towards electric vehicles as the majority [3] - In the first ten months of 2025, the domestic passenger car market saw a total sales volume of 19.256 million units, a year-on-year increase of 8.0%, with NEVs selling 10.15 million units, up 21.9% [6] - The penetration rate of NEVs reached 40.9% in 2024, with October 2025 marking the first month where the penetration rate exceeded 50% [6] Group 2: Absence of Foreign Brands - Over ten mainstream foreign brands were absent from the auto show, reflecting a decline in their market share and competitiveness in the face of rising domestic brands [7] - Import car sales dropped by 32% in the first nine months of 2025, with total imports expected to be only 700,000 units for the year, a 12% decrease [8] Group 3: Rise of Domestic Brands and New Players - Domestic brands and new entrants like BYD and Leap Motor are gaining significant market share, with Leap Motor's sales increasing by 105.3% year-on-year [9][13] - Huawei has established itself as a key player in the automotive sector, with over 100,000 units sold in collaboration with various car manufacturers [12] Group 4: Technological Advancements and Consumer Trends - The competition among new energy vehicles has intensified, with advanced driving technologies becoming more accessible to consumers, as seen in the pricing of high-end features [16] - Hybrid technology is gaining traction as a practical choice for many brands, reflecting a shift in consumer preferences towards cost-effective and advanced technology [16]
华为乾崑智驾ADS搭载汽车量破100万
Feng Huang Wang· 2025-08-12 04:19
Core Insights - Huawei's QianKun intelligent driving system has surpassed 1 million vehicles equipped with its technology [1] - The majority of domestic automakers have chosen to collaborate with Huawei's QianKun, with over 22 brands covering 80% of the domestic market [1] - The QianKun system includes more than 22 mass-produced models, with price ranges from 150,000 to 1 million yuan, covering sedans, SUVs, MPVs, and off-road vehicles [1] Product Development - The QianKun intelligent driving ADS has undergone three generations of commercial development [1] - The ADS 1, released in 2022, achieved commercial deployment of urban intelligent driving assistance NCA [1] - The ADS 2, launched in 2023, introduced the industry's first "omnidirectional active safety" feature [1] - The ADS 3, set to release in 2024, will feature the industry's first parking-to-parking capability [1] - The latest generation, QianKun ADS 4, will see comprehensive upgrades in both technical architecture and user experience, with user rollouts starting in September [1]