新茶饮行业标准化

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首个新茶饮领域行业标准发布,新茶饮距离规范化还有多远
Xin Jing Bao· 2025-07-17 13:24
Core Points - The first industry standard for the ready-to-drink tea beverage sector has been officially released, addressing previous gaps in industry regulations [1][2] - The standard, titled "Requirements for Raw and Auxiliary Materials of Ready-to-Drink Tea Beverages," will take effect on January 1, 2026, and aims to enhance quality control and safety in the industry [1][3] Industry Development - The ready-to-drink tea industry has experienced rapid growth in recent years, but it has also faced food safety issues due to its relatively short development history [1][3] - As the industry matures, more companies are establishing their own standards, contributing to the overall standardization of the sector [1][3] Standard Details - The newly released standard was developed by the China Tea Circulation Association in collaboration with several leading companies, including Heytea and Gu Ming [2][3] - It specifies quality requirements, inspection methods, packaging, transportation, and storage for various raw materials used in tea beverages, including tea leaves, fruits, dairy products, and sweeteners [2][3] Consumer Focus - There is an increasing consumer demand for high-quality and healthy tea beverages, prompting companies to prioritize the quality of raw materials [1][4] - The standard aims to align with consumer interests by ensuring that the raw materials used in tea beverages meet safety and quality standards [4][12] Future Outlook - The China Tea Circulation Association plans to continue improving the standardization system for the ready-to-drink tea industry, aiming for scientific and high-quality development [5] - The industry is moving towards greater self-regulation, with companies recognizing the importance of adhering to established standards for quality and safety [12]