12月26日，知名新茶饮品牌霸王茶姬陷入一场始料未及的舆论风暴。 事件的起因颇具荒诞色彩：某自媒体将茶叶中天然存在的"咖啡因"与严管的"精神类管制药物"进行强行关联，抛出"准毒品"这一耸人听闻的指控，这让缺 乏专业辨识能力的公众引发了非理性恐慌。受此影响，"霸王茶姬 咖啡因"词条迅速登上微博热搜，并导致其股价当日出现大幅波动。 在茶行业专家看来，这不仅仅只是针对单一品牌，而是对整个新茶饮行业的"污名化"伤害。面对风波，霸王茶姬于26日晚间在其官方账号回应：强调产品 合规，并宣布启动法律程序维权。27日下午，中国茶叶流通协会也通过其官方账号及时科普茶与咖啡因的知识。 在情绪退潮之后，这场关于"咖啡因"的风波，折射出的正是中国新茶饮行业在迈向标准化进程中，亟需跨越的科普鸿沟。 浙大茶叶研究所所长王岳飞：将茶饮与毒品绑定的说法，是对中国茶文化的污蔑 近年来，新茶饮中的咖啡因话题频繁登上社交媒体热点。霸王茶姬、喜茶、古茗、茶百道、奈雪的茶、爷爷不泡茶、茶颜悦色……几乎所有知名茶饮企 业，都曾被反馈"喝了睡不着"。在业内人士看来，这场风波折射出的是公众对"茶"这一基础饮品认知的断层。 《中国消费者咖啡因认知及态度调查( ...

Core Points - The first industry standard for the ready-to-drink tea beverage sector has been officially released, addressing previous gaps in industry regulations [1][2] - The standard, titled "Requirements for Raw and Auxiliary Materials of Ready-to-Drink Tea Beverages," will take effect on January 1, 2026, and aims to enhance quality control and safety in the industry [1][3] Industry Development - The ready-to-drink tea industry has experienced rapid growth in recent years, but it has also faced food safety issues due to its relatively short development history [1][3] - As the industry matures, more companies are establishing their own standards, contributing to the overall standardization of the sector [1][3] Standard Details - The newly released standard was developed by the China Tea Circulation Association in collaboration with several leading companies, including Heytea and Gu Ming [2][3] - It specifies quality requirements, inspection methods, packaging, transportation, and storage for various raw materials used in tea beverages, including tea leaves, fruits, dairy products, and sweeteners [2][3] Consumer Focus - There is an increasing consumer demand for high-quality and healthy tea beverages, prompting companies to prioritize the quality of raw materials [1][4] - The standard aims to align with consumer interests by ensuring that the raw materials used in tea beverages meet safety and quality standards [4][12] Future Outlook - The China Tea Circulation Association plans to continue improving the standardization system for the ready-to-drink tea industry, aiming for scientific and high-quality development [5] - The industry is moving towards greater self-regulation, with companies recognizing the importance of adhering to established standards for quality and safety [12]