本文来自微信公众号： 元淦恭说 （ID：yuangg173） ，作者：元淦恭，题图来自：AI生成 又到了一年高考出分报志愿的时候。每年到这个时候，避雷各种专业总会成为话题，而新闻系更是常 年作为被"劝退"的焦点院系。 关于这些问题，我以往几年也谈过很多，今年就不再重复了。我今天想跳出志愿填报的角度，来从更 宏观的层面，分析新闻传媒行业的变化。 新闻、出版、影视、娱乐……本质上其实都是内容产品。无论是在传统媒体的时代，还是在现在的互 联网时代。 传媒的本质，都是内容的容器。 严格来说，新闻是"内容"的子集，就新闻和内容的关系，可以大致把所有内容分为三类。 第一类，是严肃专业新闻 ，其中最典型的就是财经、科技、商业、公共政策等领域，在全球范围 内，无论从内容、商业模式还是影响力来看，彭博就是"严肃专业新闻"的一个很直观的代表。其实， 社会上绝大多数人的日常工作生活，和严肃专业新闻的关系并不直接，加之严肃专业新闻的理解门槛 也很高，也缺少社交谈资效应，因此大部分人并不是严肃专业新闻的消费者。 第二类，是 可以作为谈资的新闻。 （后面简称为"谈资新闻"） 谈资新闻并非等同于"非严肃新闻"。社会新闻 （包括法治和案件新 ...

Group 1 - The article discusses the changing landscape of the news media industry, emphasizing the shift from traditional media to internet platforms and the implications for content production and consumption [2][10][12] - It categorizes content into three types: serious professional news, conversational news, and non-news content, highlighting that the demand for non-news content surpasses that for serious news [4][5][6][7] - The traditional media era was characterized by a reliance on physical distribution channels, which has been disrupted by the internet, leading to a decoupling of media licenses and content distribution [8][10][11] Group 2 - The article notes that the revenue model for news organizations has shifted, as they can no longer monetize non-news content effectively, leading to a focus solely on news revenue [11][12] - It highlights the challenges faced by traditional media in producing conversational news, as the rise of social media has changed how news is reported and consumed [13][14] - The piece argues that the perception of a "golden age" for news media is misleading, as the majority of revenue historically came from non-news content, and this trend has only intensified in the current landscape [17][18]