这是各行各业都在面临的挑战，而媒体行业似乎尤甚。一是源于生产力颠覆下的职业焦虑，二是源于影响力稀释中的身份追问，三是源于模式变革中的路 径迷茫。 技术带来的认知冲击，让每一位新闻人都在重新寻找自己的坐标。但越是喧嚣，越要看见那些从未改变的本质。 是的，新闻的本质，从未因技术迭代而改变。它依然是对真相的执着追寻，对历史初稿的忠实书写，对公平正义的无声守望。"千淘万漉虽辛苦，吹尽狂 沙始到金。"直面时代冲击，荡涤出的是新闻专业主义的真金。 每经编辑｜段炼 又是一年记者节。当这个属于新闻人的节日如期而至，我们比以往任何时候，都更需要回答一个沉甸甸的叩问：AI呼啸而至，记者的价值何处安放？ 事实上，在越来越多的媒体，AI已经成为如影随形的"生产伙伴"。它让新闻人从重复性劳动中解放，更专注于人无我有的核心能力——在现场的洞察力、 在复杂中的判断力、在喧嚣中的定力。 一个鲜明的分野在于，AI可以抵达信息的节点，却永远到不了新闻的现场。记者在现场，就是新闻不可更改的黄金法则。 纵观新闻传播的历程，从口耳相传的面对面，到报纸广播的点对面，再到移动互联网的屏对屏，传播的渠道越是便捷高效，符号的传输越是即时精准，信 息的"保真度 ...

Core Viewpoint - The article analyzes the changes in the news and media industry from a macro perspective, emphasizing that the essence of media is content, regardless of the era, whether traditional or internet-based [1]. Group 1: Types of Content - Content can be categorized into three types: serious professional news, conversational news, and non-news content. Serious professional news includes finance, technology, and public policy, represented by entities like Bloomberg, but it has a high understanding threshold and limited consumer base [2]. - Conversational news, which includes social news and entertainment news, has a lower understanding threshold and satisfies public curiosity, making it a staple in content consumption from traditional to internet media [3]. - Non-news content encompasses various forms such as films, literary works, and entertainment programs, which often dominate media offerings due to their broad appeal and lower production costs [4][5]. Group 2: Historical Context and Media Dynamics - The traditional media era was characterized by a "golden age" for institutional media, where media outlets relied heavily on non-news content for revenue, despite being classified as news organizations [6][7]. - The internet has disrupted this model by decoupling media licenses from content distribution, shifting the power to platforms like WeChat and Douyin, which now serve as primary content containers [8][9]. Group 3: Challenges in the Internet Era - The internet has significantly reduced the physical costs of content distribution, allowing anyone to become a media producer, which poses a challenge to traditional media institutions [9]. - The production of conversational news has increasingly moved away from institutional media, with independent creators often outperforming traditional outlets in both quality and engagement [10]. - The shift to a decentralized distribution model has led to a situation where high-traffic content overshadows lower-traffic news, exacerbating the challenges faced by serious professional news [11][12]. Group 4: Market Dynamics and Content Consumption - The article highlights that even in the pre-internet era, serious professional news constituted a small fraction of overall media content, with non-news content being essential for media's mass appeal [13]. - The disparity in revenue between non-news and news content has widened, reflecting market mechanisms and consumer preferences for more engaging, less formal content [14].

Group 1 - The article discusses the changing landscape of the news media industry, emphasizing the shift from traditional media to internet platforms and the implications for content production and consumption [2][10][12] - It categorizes content into three types: serious professional news, conversational news, and non-news content, highlighting that the demand for non-news content surpasses that for serious news [4][5][6][7] - The traditional media era was characterized by a reliance on physical distribution channels, which has been disrupted by the internet, leading to a decoupling of media licenses and content distribution [8][10][11] Group 2 - The article notes that the revenue model for news organizations has shifted, as they can no longer monetize non-news content effectively, leading to a focus solely on news revenue [11][12] - It highlights the challenges faced by traditional media in producing conversational news, as the rise of social media has changed how news is reported and consumed [13][14] - The piece argues that the perception of a "golden age" for news media is misleading, as the majority of revenue historically came from non-news content, and this trend has only intensified in the current landscape [17][18]