【文/观察者网 邓军 编辑/赵乾坤】 日前，"丽江公开发函喊话小红书"相关话题登上网络热搜。云南丽江市古城区文化和旅游局（以下简 称"古城区文旅局"）在《关于请小红书平台强化丽江市婚拍领域信息审核监管和监测的函》中称，小红 书在履行平台信息监测及管理方面的主体责任和审核义务不到位，导致大量消费者为达到其超合理诉 求，在企业无过错责任情况下利用平台发布不实避雷帖、曝光帖等内容，威胁企业退钱退款。古城区文 旅局希望小红书能重视此事件，强化平台关于丽江婚拍领域信息的监管和监测，指派专人与文旅局接 洽。 "文旅古城"微信公众号 最新消息显示，针对此前公开发布的函件，小红书客服对媒体回应称，平台设有多个公开渠道受理侵权 举报，商家可就争议笔记内容提交举报及相关证据，后续将由平台工作人员进行审核。若确认内容违 规，平台将及时处理。 12月24日，有媒体引用接近小红书的第三方人士消息称，根据目前已掌握的情况，暂未发现消费者所发 布内容中存在虚构个人经历等违规行为，后续如有更多线索将继续研判与核查。 丽江市古城区旅拍行业协会方面则表示，协会已拒绝与小红书继续协商，正式委托律师筹备集体公益诉 讼，目前正在收集相关证据。 当前， ...

来源：经视直播 近日，丽江旅拍行业因不实"避雷帖"引发大规模退单，丽江市古城区文旅局要求小红书平台介入内容治 理，引发网友热议。经视直播记者联系部分商户，对方回应称，投诉多涉及精修收费与修图效果，已通 过沟通协商或申诉处理。文旅局、行业协会及市场监管部门则表示已出台管理办法、成本提示并加强监 管，呼吁行业诚信经营、明码标价。 图/网络截图 据了解，12月23日下午，云南省丽江市古城区文化和旅游局公开发布《关于请小红书平台强化丽江市婚 拍领域信息审核监管和监测的函》。函件中提到，大量消费者为达到超合理诉求，在企业无过错责任的 情况下，利用小红书平台发布不实"避雷帖""曝光帖"等内容，威胁企业退钱退款，企业对此类不实内容 申诉难，造成大量企业商誉受损，退单退订大面积发生。 经视直播记者在小红书平台发现，丽江古城确实存在大量旅拍"避雷指南"。记者查阅这些"避雷帖"后发 现，其内容主要涵盖三个方面：一是揭露消费陷阱，指出商家设置多种隐性收费项目；二是批评摄影师 技术不精湛或后期修图效果欠佳；三是部分业内人士发布的"避雷帖"，实则为一些店铺进行的商业推 广。 12月24日，经视直播记者联系到一家丽江古城商户，这家商户曾 ...

Core Viewpoint - The article highlights the growing issue of aggressive and unregulated commercial photography in tourist areas, particularly in Chongqing's Hongya Cave, which has led to negative experiences for visitors and calls for regulatory measures [1][4][5]. Group 1: Incident Overview - A recent incident in Chongqing involved a tourist being harassed by a commercial photographer, leading to police intervention and an apology from local authorities [1]. - The incident reflects a broader trend where tourists frequently encounter aggressive solicitation for photography services, disrupting their enjoyment of the sites [4]. Group 2: Industry Challenges - The commercial photography sector is characterized by a lack of regulation, questionable qualifications of photographers, and frequent disputes over fees and privacy [5]. - In some tourist spots, the number of commercial photographers can exceed that of tourists, monopolizing prime photo locations and diminishing the overall visitor experience [5]. Group 3: Economic Impact and Growth - Despite the challenges, the travel photography industry is emerging as a significant growth area within the cultural tourism sector, contributing to related industries such as makeup, photo editing, and custom clothing [5][6]. - For instance, in 2024, the tourism revenue for Enshi Daughter City reached 420 million yuan, with travel photography generating 112 million yuan [6]. Group 4: Regulatory Efforts and Recommendations - Some regions have begun implementing measures to regulate commercial photography, such as designated free and paid shooting areas, requiring advance reservations and permits [6][7]. - Recommendations for improving the industry include establishing a certification system for photographers, creating a blacklist for those who engage in aggressive tactics, and developing clear industry standards [7].