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聚焦 | 文旅上新!云南消费市场持续升温
Sou Hu Cai Jing· 2025-10-05 17:33
Group 1 - The core viewpoint of the articles highlights the successful launch of various cultural and tourism projects in Yunnan during the National Day and Mid-Autumn Festival holidays, which have significantly boosted the local consumer market [2][4][5]. Group 2 - Lijiang has introduced a series of cultural activities, including a water curtain projection show at Black Dragon Pool Park, which runs from September 28 to October 20, offering free public access and showcasing stunning natural scenery through advanced technology [4][5]. - The "Coppersmith Fish" food festival in Chengjiang features a giant copper pot, attracting numerous visitors and generating significant tourism revenue, with approximately 112,200 visitors and a revenue of 99.02 million yuan reported [6][5]. - Shiping County has launched a series of themed activities, including a large tofu banquet and cultural performances, which have drawn substantial participation from both locals and tourists, enhancing the region's cultural and culinary appeal [6][7]. - The "Kaqiawa Festival" in Gongshan showcases the unique culture of the Dulong ethnic group through various performances and activities, contributing to local economic growth and community engagement [10]. - The "Muna Zongge Activity Week" in Longchuan aims to enhance the region's cultural brand and attract more visitors through a series of cultural exhibitions, folk experiences, and sports events [10].
“旅游+演艺”持续火爆!消费链条多线延展,演唱会激活城市旅游→
Sou Hu Cai Jing· 2025-09-06 08:09
Group 1 - The trend of combining travel with live performances is emerging in the tourism market, leading to increased consumption in related sectors such as accommodation and dining as concert and event attendance remains high in the autumn season [1] - In Hangzhou, the "live streaming stage" at Qiandao Lake attracted over 4.8 million viewers, significantly boosting local consumption both online and offline, with the "tourism + live streaming" model implemented in over 2,000 locations across more than 200 cities nationwide [3] - The integration of tourism and cultural industries is transforming traditional sightseeing into overnight stays, as visitors now extend their trips to enjoy evening performances, enhancing the overall tourism experience [5] Group 2 - A recent popular concert in Dalian has become a new growth point for local consumption, with fans not only attending the concert but also visiting city attractions and enjoying local cuisine, resulting in a significant increase in foot traffic for hotels and businesses [6] - In the first half of the year, Fujian province hosted 28,000 commercial performances, attracting 4.75 million attendees and generating revenue of 1.54 billion yuan; Guangxi held 29 large-scale performances with over 5,000 attendees, earning 439 million yuan in ticket sales and driving over 3 billion yuan in related consumption [6]
贵州:持续支持“村超”等群众性品牌文娱文体活动扩大影响
news flash· 2025-07-17 01:47
Core Viewpoint - The Guizhou Provincial Propaganda Department and eight other departments have jointly issued a three-year action plan (2025-2027) to develop Guizhou into a significant national performing arts market, emphasizing the integration of "tourism + performing arts" [1] Group 1: Action Plan Highlights - The plan aims to promote the deep integration of tourism and performing arts, encouraging key tourist attractions to create high-quality resident performances that reflect local cultural characteristics [1] - Support will be provided for various grassroots cultural and entertainment activities, such as "Village Super", "Village BA", "Village Evening", "Village T", "Village Horse", and roadside concerts, to expand their influence [1] - There will be strong support for diverse ethnic and folk activities, as well as new business models combining "Chinese traditional cultural festivals + performing arts" [1] Group 2: Market Development Initiatives - The plan includes the continuation of the colorful Guizhou Cave Music Week, with increased efforts to cultivate the cave music art tourism market [1] - Policies will be precisely formulated to encourage travel linked to performances, with a focus on creating refined tourism products and carefully developing travel routes [1]