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聚焦 | 文旅上新!云南消费市场持续升温
Sou Hu Cai Jing· 2025-10-05 17:33
昆明南屏步行街"大象"创意外墙装置亮相。 胡妤雅 摄 国庆中秋假期,云南各地精心策划推出一批文旅新项目、新场景,受到游客欢迎,消费市场持续升温。 丽江黑龙潭公园水幕投影秀上演。 徐俊 摄 丽江市推出一系列文化惠民活动。从9月28日至10月20日,黑龙潭公园及玉河走廊街区每天18时至22时向公众免费开放。作为丽江夜游项目的升级之作, 项目融合新科技与自然山水,打造出独一无二的"新"山水剧场,运用水幕投影技术在黑龙潭湖面再现"日照金山""游龙在天"的壮丽奇景水幕大秀。此外, 复原国家级非遗"热美磋"场景的《纳西魂打跳之夜》、再现马帮故事的《古道长歌》等一系列文化活动,让游客在沉浸式互动中,深度体验丽江独特的民 族风情与历史底蕴。 丽江市通过"文化+科技""旅游+演艺"等模式,推动文旅流量向消费增量转化,"夜经济"正从传统的夜市、酒吧等单一业态,向集特色餐饮、文创手作、剧 场演绎、娱乐市集于一体的沉浸式文化主题夜游转变,为当地文旅产业高质量发展注入新动能。 澄江市开启抚仙湖铜锅美食节,直径2.6米、高1.4米、重500公斤的"抚仙湖第一铜锅"矗立在广龙小镇西林广场上,烹煮的鱼肉可供千人享用,吸引大批游 客驻足打卡。 ...
“旅游+演艺”持续火爆!消费链条多线延展,演唱会激活城市旅游→
Sou Hu Cai Jing· 2025-09-06 08:09
Group 1 - The trend of combining travel with live performances is emerging in the tourism market, leading to increased consumption in related sectors such as accommodation and dining as concert and event attendance remains high in the autumn season [1] - In Hangzhou, the "live streaming stage" at Qiandao Lake attracted over 4.8 million viewers, significantly boosting local consumption both online and offline, with the "tourism + live streaming" model implemented in over 2,000 locations across more than 200 cities nationwide [3] - The integration of tourism and cultural industries is transforming traditional sightseeing into overnight stays, as visitors now extend their trips to enjoy evening performances, enhancing the overall tourism experience [5] Group 2 - A recent popular concert in Dalian has become a new growth point for local consumption, with fans not only attending the concert but also visiting city attractions and enjoying local cuisine, resulting in a significant increase in foot traffic for hotels and businesses [6] - In the first half of the year, Fujian province hosted 28,000 commercial performances, attracting 4.75 million attendees and generating revenue of 1.54 billion yuan; Guangxi held 29 large-scale performances with over 5,000 attendees, earning 439 million yuan in ticket sales and driving over 3 billion yuan in related consumption [6]
贵州:持续支持“村超”等群众性品牌文娱文体活动扩大影响
news flash· 2025-07-17 01:47
Core Viewpoint - The Guizhou Provincial Propaganda Department and eight other departments have jointly issued a three-year action plan (2025-2027) to develop Guizhou into a significant national performing arts market, emphasizing the integration of "tourism + performing arts" [1] Group 1: Action Plan Highlights - The plan aims to promote the deep integration of tourism and performing arts, encouraging key tourist attractions to create high-quality resident performances that reflect local cultural characteristics [1] - Support will be provided for various grassroots cultural and entertainment activities, such as "Village Super", "Village BA", "Village Evening", "Village T", "Village Horse", and roadside concerts, to expand their influence [1] - There will be strong support for diverse ethnic and folk activities, as well as new business models combining "Chinese traditional cultural festivals + performing arts" [1] Group 2: Market Development Initiatives - The plan includes the continuation of the colorful Guizhou Cave Music Week, with increased efforts to cultivate the cave music art tourism market [1] - Policies will be precisely formulated to encourage travel linked to performances, with a focus on creating refined tourism products and carefully developing travel routes [1]