部门：北京专项与营销组 数据说明 研究对象 1. 研究对象： 中国移动互联网网民 ©2025 iResearch Inc. 中国移动互联网AIGC赛道流量报告 2025年 2. 研究范围： 中国移动互联网AIGC赛道（即人工智能一级行业）APP使用行为 数据说明 ü 数据来源： 艾瑞咨询 UserTracker 多平台网民行为监测数据库 ü 数据统计时间： - 2025.01-2025.10 ©2025.10 iResearch Inc. www.iresearch.com.cn 2 摘要 ©2025.10 iResearch Inc. www.iresearch.com.cn 3 03 • 语言模型：豆包APP在语言模型领域流量领先，腾讯元宝流量跃升显著。 • 图像处理：即梦AI在图像处理领域断层式第一。 细分赛道分析 • 智能伴聊：行业增长低迷，但星野APP用户规模实现正增长。 • 智能工具：行业规模稳定，用户流量生态与平台设备深度绑定。 CONTENTS 01 • 2025年前10个月，AIGC赛道进入规模化应用期，用户规模 4.83 亿，市场渗透率突破30%。 市场动态 02 • AIGC应用的核心用 ...

Core Viewpoint - The company "月之暗面" has announced a significant price reduction for its model inference services and context caching, aiming to remain competitive in the AI model market amidst rising competition from "DeepSeek" [2][3][5]. Pricing Adjustments - The price for model inference services has been reduced from 12 RMB/M Tokens to 2 RMB/M Tokens for input and from 10 RMB/M Tokens to 10 RMB/M Tokens for output for the 8k context length model. For the 32k context length, prices dropped from 24 RMB/M Tokens to 5 RMB/M Tokens for input and from 20 RMB/M Tokens to 20 RMB/M Tokens for output. The 128k version saw a reduction from 60 RMB/M Tokens to 10 RMB/M Tokens for input and from 30 RMB/M Tokens to 30 RMB/M Tokens for output [3][4]. - Context caching prices have also been adjusted, with Cache creation costs dropping from 24 RMB/M Tokens to 4 RMB/M Tokens, Cache storage from 5 RMB/M Tokens/Minute to 1 RMB/M Tokens/Minute, and Cache calls from 0.02 RMB/Request to 0.01 RMB/Request [3][4]. Competitive Landscape - The price reduction represents a move into the competitive landscape of AI models, where "月之暗面" had previously been less aggressive. The company is now joining the price war initiated by "DeepSeek" [5][6]. - Industry experts believe that the timing of this price cut is late, as the first half of the year is critical for AI startups, and competitors are aggressively using price reductions to capture market share [5][6]. User Engagement and Market Position - "月之暗面" experienced significant user engagement, with Kimi's monthly visits reaching 12.18 million in March 2024, making it the second most visited AI assistant after Baidu's Wenxin Yiyan [6]. - However, recent data shows a decline in its market position, with "DeepSeek" leading in active user numbers, significantly impacting "月之暗面" [6][7]. Technological Innovations - The company has attributed the price reductions to technological innovations, particularly through its collaboration with Tsinghua University on the Mooncake project, which has improved inference speed and reduced costs [4][8]. - Despite the advancements, "月之暗面" faces challenges in commercializing its technology effectively, as it lacks the capital backing that competitors like "DeepSeek" possess [7][8]. Future Directions - The company has announced plans to open-source some of its achievements, although experts suggest that technological superiority will be the key factor in determining market success rather than the choice between open-source and closed-source models [8].

Core Insights - The article discusses the evolving landscape of mobile internet usage, highlighting a shift towards "stock competition and incremental innovation" as the industry matures [9][10]. User Behavior and Trends - As of January 2025, the average number of apps used per user is 28.7, with a total usage time of 171.4 hours and 2487.9 interactions per month, indicating a slight increase in app usage but a rare decline in interaction frequency [12][14]. - The growth in active users is shifting from traditional sectors like e-commerce and finance to emerging fields such as AIGC (Artificial Intelligence Generated Content), smart home technology, and vehicle services, with AIGC seeing a remarkable 244.7% year-on-year growth [15][14]. Industry Competition Dynamics - By February 2025, nearly half of the mobile internet sectors are dominated by the top three players, capturing over 80% of the traffic, reflecting a highly concentrated competitive environment [18][20]. - The competition is intensifying, particularly in the AI sector, where new and existing players are rapidly vying for user attention, exemplified by the significant user growth of platforms like DeepSeek [3][18]. Strategic Implications for Platforms - Platforms are increasingly adopting refined operational strategies to retain users and prevent traffic loss, particularly in competitive sectors like e-commerce, where platforms like Taobao, Pinduoduo, and JD.com are in constant user battle [22][23]. - The article emphasizes the importance of tracking user migration patterns and behaviors to optimize user retention strategies and enhance market competitiveness [20][29]. Emerging Opportunities - The rise of short-form content and AI-driven applications is creating new engagement opportunities, with platforms like Douyin and JD.com seeing significant user overlap and growth in their respective app ecosystems [33][41]. - The integration of AI models into various sectors, including automotive, is driving innovation and user engagement, with notable increases in active vehicle numbers among leading manufacturers [51][47].

各位童鞋搭嘎猴啊，上周 "多终端流量报告"看的怎么样？有童鞋在后台留言："上周六郊游 下大雪冻成狗，这周六郊游30°狂飙晒成狗，还能不能让人好好玩耍了……"淡定淡 定，往好的方面想，大雪弥补了冬天的遗憾、30°提前了夏天的热情，多好，毕竟，不知不 觉间，2025年马上要过去三分之一了O(∩_∩)O 言归正传，今天就给大家分享一下APP流量洞察报告。Qu e s tMobi l e数据显示，截止到 2025年1月，全网用户月人均APP使用数量、使用时长、使用次数分别为28.7个、171.4小 时、2487.9次，其中，数量、时长同比均微增，但是次数同比出现了罕见的下降，这背后意 味着存量争夺更加激烈，尤其是在人工智能出现突破的情况下，"用户需求一站式满足度"正 在抢夺更多用户时间，降低了打开次数！ 这些变化，带来"APP服务效率"的微妙分化：电商、金融、办公等场景的流量增长，逐步转 向了AIGC、智能家居、用车服务等领域。2025年1月，月活跃用户增长榜单中，AIGC、智 能家居、用车服务等领域同比分别增长了244.7%、16.7%、20.8%；相比之下，两年前的 2023年1月，月活跃用户增长较快的领域分别为 ...

Core Viewpoint - The article discusses the rapid growth and impact of the DeepSeek AI model, highlighting its adoption by various companies and the resulting surge in demand for AI applications across industries [3][4][5]. Group 1: DeepSeek Model Adoption - The DeepSeek-R1 model, with parameters reaching 671 billion, has become a focal point for many small and medium enterprises seeking to deploy AI solutions [2]. - The launch of a verification tool for identifying the "full version" of DeepSeek has led to an unexpected increase in traffic and user engagement [3]. - Over 200 companies have integrated DeepSeek technology into their operations, indicating a significant trend in the AI industry towards rapid adoption and deployment [3][4]. Group 2: Market Dynamics and Competitive Landscape - The introduction of DeepSeek has sparked a new wave of competition in the AI sector, with companies racing to integrate and innovate using the model [3][4]. - The model's popularity has resulted in increased user demand, with DeepSeek becoming one of the fastest-growing AI applications, reaching 157 million active users in February [3]. - The competitive pricing of DeepSeek's API has led to a price war among major AI players, significantly lowering costs for businesses [14][15]. Group 3: Technological Innovations - DeepSeek's V2 model introduced significant innovations, including a multi-head latent attention architecture that reduces memory bandwidth requirements, enhancing performance [9]. - The model's cost-effectiveness has been highlighted, with a theoretical profit margin of 545%, making it attractive for both B2B and B2C applications [16][18]. - The advancements in AI technology are expected to lead to a rapid explosion of AI applications, driven by decreasing operational costs and increasing capabilities [18][19]. Group 4: Future Outlook - The article emphasizes the potential for a hybrid AI deployment model, combining cloud and edge computing to optimize performance and data privacy [20]. - As more companies integrate DeepSeek, the ecosystem is expected to evolve, fostering innovation and differentiation in AI applications [19][20]. - The ongoing development in AI infrastructure and software is laying a solid foundation for widespread AI application adoption in various sectors [20].

Group 1 - The National Committee of the Chinese People's Political Consultative Conference (CPPCC) will hold its third session from March 4 to March 10, focusing on promoting new productive forces and expanding foreign openness [2] - The new stock offering for Hongjing Optoelectronics is available today, with a total issuance of approximately 15.89 million shares at a price of 41.90 yuan and a price-to-earnings ratio of 23.3 [3] - The Chinese government is reportedly formulating countermeasures against potential U.S. tariffs, particularly concerning U.S. agricultural products [4] Group 2 - The State-owned Assets Supervision and Administration Commission (SASAC) has revised the "Operational Rules for State-owned Asset Transactions," enhancing the regulatory framework for state-owned enterprises [5] - Tencent's Yuanbao app has surpassed DeepSeek to become the top free app in the Chinese App Store [6] - Red Flag Chain announced that its robot vending system project will not have any direct impact on sales revenue at this stage, as it is still in the research and development phase [8][9] Group 3 - Baoxin Technology plans to acquire a 40% stake in Ying Su Integrated Circuit Equipment for 320 million yuan, which will enhance its position in the high-end microelectronics equipment sector [10] - TCL Technology intends to acquire a 21.5311% stake in Shenzhen Huaxing Semiconductor for 11.562 billion yuan, aiming to strengthen its core business and competitiveness in the semiconductor display industry [11] - Zhongke Xingtu plans to raise up to 2.5 billion yuan through a private placement to fund various cloud platform projects [12] Group 4 - Zhongjian Technology's major shareholder is transferring 5.09% of its shares to Sinopec Capital for 6.52 million yuan, which may enhance business cooperation opportunities [13] - Securities firms are focusing on the banking sector, noting potential benefits from rising interest rates and the impact of U.S. Treasury yields on Hong Kong market valuations [16]

Investment Rating - The report indicates a positive outlook for Tencent Holdings (700.HK) and Alibaba (9988.HK), suggesting potential valuation recovery for these internet giants [3][7]. Core Insights - The integration of DeepSeek R1 into WeChat is expected to enhance Tencent's competitive edge and profitability, potentially leading to an increase in its valuation [2][5]. - The collaboration is anticipated to trigger a wave of technological competition and cooperation within the industry, prompting other leading internet companies to accelerate partnerships with AI model providers or increase their own AI research and development investments [2][7]. - The demand for cloud computing resources is expected to rise alongside the growth of AI applications, benefiting Tencent Cloud and other cloud service providers [8]. Summary by Sections Overview of WeChat's Integration of DeepSeek R1 - On February 15, WeChat began a gray test of DeepSeek R1, allowing users to access the full version of the model for free, enhancing the AI capabilities of various Tencent products [1][5]. Long-term Business Impact - The optimization of WeChat's search experience is likely to attract more users, increasing user engagement and boosting core business revenues such as advertising [2][7]. - New revenue growth paths are expected to emerge from AI technology, including paid AI services and enterprise-level AI solutions [2][5]. Market Impact - The integration of DeepSeek R1 is projected to have significant effects on the Hong Kong capital market and various industries, presenting new opportunities and challenges for investors [3][7]. - Tencent's valuation has decreased by over 50% from its peak of 30x PE in the past five years, indicating a potential for valuation recovery [3]. Recommended Stocks - The report recommends focusing on Tencent Holdings (700.HK), Alibaba (9988.HK), and various companies in the cloud computing and software service sectors, including China Mobile (941.HK), China Unicom (762.HK), and Kingdee International (268.HK) [3][8].