让老百姓"好吃、好住、好行、好游、好购、好玩"需要哪些支持措施？加大金融支持是关键环节。《方案》 鼓励金融机构与重点商户合作，策划春节专属活动，推出消费红包、消费立减等优惠，扩大活动覆盖面。例 如，中国建设银行以"福享舌尖、福暖新家、福行天下、福购到家、福乐生活"为主题，策划开展了15项惠民 活动，并集中推出微信立减金、消费券、数字人民币智能合约红包、支付满减、利率优惠等多重权益，助力 实现马年消费"开门红"。 随着"春节档"电影市场热度持续升温，消费者观影热情也持续高涨。记者从中信银行获悉，中信银行信用卡 中心响应市场需求，全新升级"9元享看"，活动期间，持卡12个月以上的中信银行信用卡主卡持卡人消费达标 后，即可在动卡空间抢兑"19元双人电影票"权益。与此同时，全国各地"以旧换新"补贴政策陆续落地，春节 作为传统消费旺季，消费者对家具家电、电子设备等大件购置需求旺盛。对此，中信银行信用卡推出"以旧换 新，优惠加码"专项优惠活动，用户在领取最高1500元政府补贴之外，还可额外叠加享受中信银行银联信用卡 加码活动优惠。 图为中国农业银行浙江温州分行营业部员工为客户讲解消费贷款财政贴息政策。（资料图片） 每逢新 ...

Core Viewpoint - Postal Savings Bank is actively enhancing customer experience and engagement during the Spring Festival by offering a variety of festive financial services and community activities to create a warm and celebratory atmosphere [1]. Group 1: Festive Atmosphere in Branches - Postal Savings Bank branches are decorated in festive red, featuring traditional activities such as calligraphy and paper-cutting to celebrate the New Year [3]. - In Hunan, the bank's branch combines cultural elements with technology to create an engaging service environment, hosting interactive cultural experiences [3]. - The Dalian branch organized a "Spring Day Initiation" event where calligraphers and customers participated in writing Spring Festival couplets, fostering closer relationships with clients [3]. Group 2: Community Engagement - Bank staff are actively visiting communities to provide financial services and distribute auspicious Spring Festival couplets, establishing a tradition of community engagement [4]. - In Ningbo, a temporary financial service point was set up in a community to offer convenient services and deliver festive greetings to residents [4]. Group 3: Financial Services During the Festival - Postal Savings Bank has prepared for the Spring Festival by ensuring both online and offline services are available, allowing customers to conduct transactions seamlessly [5]. - In Anhui, the bank organized a "New Year, New Money" service to facilitate the exchange of new banknotes, ensuring customers can obtain fresh currency for the holiday [5]. - The bank's online services will remain operational 24/7 during the festival, catering to various financial needs such as transfers and payments [5]. Group 4: Fraud Prevention Initiatives - The bank is conducting outreach programs to educate the public on fraud prevention, particularly during the busy holiday season [6]. - In Chongqing, the bank collaborated with local communities to raise awareness about illegal fundraising and telecom fraud through interactive sessions [6]. - Targeted campaigns are being conducted in Jiangxi to inform vulnerable groups, such as the elderly and returning workers, about common scams and safe financial practices [7]. Group 5: Mobile Financial Services - Postal Savings Bank is delivering financial services directly to rural areas and markets, providing convenient access to banking for local residents [8]. - In Heilongjiang, a financial service team is visiting markets and farms to offer banking services, making it easier for customers to conduct transactions [8]. - The bank is promoting loan products to support local businesses in stocking up for the holiday season, addressing their financial needs directly [9]. Group 6: Customer Success Stories - A customer in Gansu received a timely loan of 100,000 yuan to replenish her store's inventory, demonstrating the bank's commitment to supporting local businesses [9][10]. - The successful loan allowed the store owner to prepare adequately for the festive season, showcasing the bank's role in enhancing local commerce [10].

该支行行长张彦海介绍，该支行提前半个月开始布置厅堂环境。"春节是金融服务的关键时期，也是传递银行温度的重要窗口。我们希望客户一进门，就 能感受到节日氛围和家的温暖。" 在营造节日氛围的同时，该支行注重服务细节优化，以应对即将到来的业务高峰。在填单区、等候区配备了舒适的坐垫，并提供红枣茶、姜茶等热饮。一 位老人拿着存折和现金想办理存款，大堂经理主动上前，递上一杯温热的红枣茶，随后陪同老人在智能柜员机前操作，不到三分钟便完成业务办理。老人 对此表示感谢。 针对春节期间老年客户及返乡人员增多的特点，该支行优化了服务流程。一方面，开设"老年服务快捷窗口"和"零钞兑换绿色通道"，集中办理小额存取、 换新钱、生活缴费等高频业务，缩短客户等候时间；另一方面，组建"移动服务小队"，为行动不便或有紧急需求的客户，在符合流程规范的前提下提供上 门服务。 齐鲁晚报.齐鲁壹点李可通讯员张一博 随着春节临近，菏泽农商银行长沙路支行营业大厅已完成温馨喜庆的装点，火红的灯笼、精美的窗花、带有马年元素的贺岁展板等，营造出浓浓的节日氛 围，为前来办理业务的客户传递新春问候与祝福。 此外，该支行还将金融知识宣传与节日氛围相结合，在柜台及宣传栏摆 ...