Core Viewpoint - The Chinese cosmetic medical industry is transitioning from "wild growth" to "quality stratification," with rapid technological advancements, clearer regulatory frameworks, and increasing consumer sensitivity to safety and pricing. The ability to achieve "standardized delivery + brand mindset + deep industry chain" will define the next decade's game rules [1]. Group 1: Business Structure and Expansion - New Oxygen has reached a significant milestone with 31 stores, becoming the largest chain in China's light medical beauty sector, with chain business revenue becoming the largest source of income for the group [1][2]. - The company is exploring whether the current high gross margin and low net profit phenomenon in the medical beauty industry can be fundamentally changed through strategic expansion and business model transformation [2]. Group 2: Market Positioning and Target Audience - The target demographic for New Oxygen is primarily the middle class, with an annual income around 100,000 yuan and a medical beauty budget of approximately 15,000 yuan, focusing on women aged 30 to 40 [22]. - The company aims to make medical beauty accessible to a broader audience, similar to the model of Sam's Club, by providing high-quality services at competitive prices [21][25]. Group 3: Operational Strategy and Differentiation - New Oxygen employs a strict recruitment process for doctors, categorizing them by skill level to ensure high-quality service delivery for standardized medical beauty procedures [24]. - The company emphasizes digital management over traditional human management to efficiently scale its operations, aiming for over 1,000 stores in the long term [26][28]. Group 4: Industry Challenges and Competitive Landscape - The medical beauty industry in China is highly fragmented, with over 20,000 institutions, where the majority are small, single-location clinics. New Oxygen's 31 stores represent a significant achievement in a market dominated by small players [26][27]. - The company faces challenges from traditional medical beauty institutions that have historically focused on high-end clientele, making it difficult to standardize services across the industry [27]. Group 5: Vertical Integration and Supply Chain Management - New Oxygen is pursuing vertical integration within the medical beauty industry, aiming to control both upstream and downstream operations to enhance cost efficiency and service quality [35][36]. - The company believes that true innovation often comes from cross-industry collaboration, which can lead to better product integration and customer experience [36]. Group 6: Future Aspirations and Personal Reflections - The CEO expresses a desire to build a widely recognized brand with a strong public reputation, indicating that the journey is ongoing and that there is still much to achieve [39]. - The company aims to balance idealism with practical business considerations, focusing on creating value for consumers while ensuring profitability [19].

Group 1: Market Position and Growth - By 2024, Chinese companies will control 65% of global polarizer production capacity, expected to exceed 80% by 2027 [1] - In 2025, China's display panel production will account for 70% of the global market share, meaning 7 out of every 10 display panels produced worldwide will come from China [2] - The market size of China's display panel industry will reach 1.3 trillion yuan in 2024, capturing over 50% of the global market [3] Group 2: Key Players and Performance - BOE Technology Group leads the smartphone panel market with a projected shipment of 610 million units in 2025, holding a 68.8% market share in 2024 [2] - In the large-size LCD TV panel market, BOE holds a 25.9% market share, while Huaxing Optoelectronics and Huike occupy 20.2% and 14.4% respectively [2] - In 2024, BOE's revenue is expected to be 198.38 billion yuan, with a net profit of 5.32 billion yuan, marking a significant recovery from previous losses [7] Group 3: Technological Advancements - The introduction of 15 AMOLED production lines is challenging the dominance of South Korean manufacturers, with flexible screens and MiniLED technology driving a new display revolution [3] - Chinese companies are adopting a dual-track strategy, focusing on both LCD and OLED technologies to maintain market leadership [6] - The OLED gaming monitor segment is experiencing rapid growth, with a 132% increase in global shipments in 2024 [8] Group 4: Emerging Markets and Opportunities - The global automotive display panel market is projected to reach 232 million units in 2024, with a 6.3% year-on-year growth [8] - BOE holds a 17.6% market share in the automotive display sector, collaborating with various automotive brands [9] - The esports monitor market in China is expected to grow by 12.4% in 2025, driven by increasing consumer demand and the introduction of new products [12] Group 5: Strategic Developments - The acquisition of LG Chem's OLED polarizer business by Shanshan Holdings is a significant move towards vertical integration in the industry [4] - The construction of the world's first 3000mm ultra-wide polarizer production line by Hengmei Optoelectronics is set to enhance production capacity significantly [5] - The dual strategy of focusing on both LCD and OLED technologies has allowed Chinese manufacturers to effectively compete in the global market [6][13]

Core Insights - New Oxygen has officially become the largest light medical beauty chain brand in China with 31 operational stores as of June 2025, marking a significant milestone in its strategic transformation to New Oxygen 2.0 [1][4] - The chain business revenue has become the largest income source for New Oxygen, indicating a successful shift from a transaction platform to an integrated industry platform [1][4] Group 1: Business Growth and Strategy - Since the opening of its first self-operated clinic in May 2023, New Oxygen has achieved a remarkable growth of 370 times in customer visits, from 54 to over 20,000 in just 24 months, relying solely on natural foot traffic without the New Oxygen app [2][6][7] - The company has built a comprehensive supply chain through acquisitions and exclusive partnerships, establishing a full-chain industry layout from equipment to consumables [2] - New Oxygen has assembled a team of over 120 full-time doctors, with a rigorous training system and a four-tier service structure, achieving an average of 3,048 procedures per doctor annually, significantly above the industry average [2][13] Group 2: Trust and Customer Satisfaction - New Oxygen addresses the long-standing trust crisis in the medical beauty industry by prioritizing delivery over marketing, ensuring high-quality service and transparency [3][10] - The company has reduced customer acquisition costs to below 10%, compared to 30%-50% in traditional institutions, fostering a cycle of high satisfaction and repeat purchases, with customer satisfaction consistently at 4.98 out of 5 and a repeat purchase rate exceeding 60% [3][9] - By adopting a model similar to "胖东来," New Oxygen provides decision-making support tools that enhance transparency and allow customers to make informed choices, thereby improving trust [3][16]