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免门票后 关键做好三篇文章(人民时评)
Ren Min Ri Bao· 2025-06-04 21:35
Core Insights - Recent trends show multiple scenic spots in China, such as Longmen Ancient Town in Hangzhou and Tinglin Garden in Suzhou, are implementing free admission policies to attract more visitors [1][2] - The concept of "ticket root economy" is emerging, where free admission is linked to other consumption activities, creating a chain consumption model that enhances overall revenue for the tourism sector [3][4] Group 1: Free Admission Policies - Various scenic spots are experimenting with free admission to boost visitor numbers, with historical examples like West Lake in Hangzhou leading to increased local revenue [1] - The "241 algorithm" proposed by Hangzhou tourism authorities suggests that each additional 24 hours spent by a tourist can generate approximately 10 billion yuan in annual tourism revenue [1] Group 2: Sustainable Development Strategies - To maintain long-term visitor attraction, scenic spots must focus on unique offerings and experiences beyond just natural beauty, integrating diverse activities such as immersive experiences and cultural products [2] - The integration of scenic spots into broader urban development can enhance visitor retention and overall tourism appeal [2][3] Group 3: Cultural Integration - Incorporating cultural elements into tourism can enhance visitor experiences and sustain interest, as seen in initiatives like "Follow Wukong to Tour Shanxi" and the promotion of local cultural performances [4] - The emphasis on culture as a core component of tourism can lead to deeper engagement and longer stays, ultimately benefiting the tourism economy [4]