Core Viewpoint - The introduction of the "one ticket for multiple days" system in domestic tourist attractions represents a significant shift in tourism development philosophy, aiming to enhance visitor experience and stimulate the entire tourism industry chain [1][2]. Group 1: Ticketing System Changes - The traditional single-day ticketing system has limitations, particularly in large attractions where visitors cannot fully appreciate the site, leading to a diminished experience and limiting the development of surrounding industries [1]. - The new "one ticket for multiple days" system allows visitors to explore attractions more deeply, transforming them from "transient visitors" to "deep participants" in cultural tourism [1]. Group 2: Economic Activation - The "one ticket for multiple days" initiative aims to activate the multiplier effect of the "ticket economy" by extending ticket validity and integrating various tourism-related services, such as dining, accommodation, and entertainment [2]. - Enhancing product and service quality is essential for transitioning from a "ticket economy" to a "diversified consumption" model, encouraging attractions to offer more engaging and thematic cultural tourism products [2]. Group 3: Night Economy and Surrounding Industry Collaboration - The night economy is identified as a significant opportunity for tourism, with attractions encouraged to create new nighttime consumption scenarios and leverage technology to enhance visitor experiences [2]. - The integration of surrounding industries, including dining, shopping, and entertainment, into the ticketing system is crucial for achieving a synergistic effect, promoting a collaborative approach that benefits both attractions and local businesses [3].

Core Viewpoint - The implementation of a ticketing policy for the Zhongshan North Road pedestrian street in the Jingdezhen Taoyangli Historical and Cultural Tourism Area has sparked concern among tourists and locals, with some viewing it as a form of "coerced consumption" [2][4]. Group 1: Ticketing Policy Details - The pedestrian street began charging an entrance fee of 53 yuan per person starting July 17, which includes access to all attractions within the Taoyangli tourism area, such as the Imperial Kiln Factory site and the Ming and Qing kiln groups [2][4]. - Local residents can visit the pedestrian street for free but must register their identity through a facial recognition system upon their first visit [2][4]. - The ticket pricing structure includes adult tickets at 53 yuan, and discounted tickets for seniors and children at 26 yuan [2]. Group 2: Historical Context and Changes - The Taoyangli tourism area has been charging fees since 2016, but from 2021 to 2023, it temporarily implemented a free reservation policy in response to national guidelines [4]. - The area is recognized as a new landmark for cultural tourism in Jingdezhen, reflecting the city's historical significance in porcelain production [4]. Group 3: Industry Insights - Industry experts suggest that the shift from a "ticket economy" to a "comprehensive economy" in tourism is essential, emphasizing the need for enhanced visitor experiences and secondary consumption to support operational sustainability [5].

Core Insights - The tourism industry is fundamentally about creating experiences and meeting people's expectations for a better life [5] - Despite high visitor numbers during holidays, many scenic spots are facing financial losses, indicating a disconnect between visitor volume and profitability [1][2] Industry Overview - The domestic tourism market has become highly competitive, with 40 new 5A-level scenic spots added in 2024 alone, alongside emerging trendy cities and niche destinations [2] - During the recent "May Day" holiday, 314 million people traveled, generating 180.27 billion yuan in consumption, yet some well-known scenic spots reported significant losses [1] Financial Performance - Among 16 listed cultural tourism companies, less than half reported growth in both revenue and net profit in the first quarter, with many experiencing declines [1] Causes of Financial Losses - Inefficient investments are dragging down performance, as seen with Zhangjiajie, which suffered losses due to poor strategic choices [3] - Outdated business models relying on traditional group tours and ticket sales are failing to adapt to changing consumer preferences for self-driving and customized travel [3] - Some scenic spots focus on attracting visitors without considering revenue generation, leading to a lack of sustainable profitability [3] Recommendations for Improvement - Scenic spots should innovate by integrating fresh elements into local characteristics to enhance their unique appeal [4] - Emphasizing differentiation over blind investment is crucial, as many locations risk becoming homogenized [4] - Providing high-quality service is essential for attracting repeat visitors, as poor experiences can deter future tourism [4]

Group 1 - The core viewpoint is that many domestic tourist attractions are transitioning from a traditional "single-day ticket" system to a "multi-day ticket" system, allowing visitors to enjoy multiple entries within a specified time frame, which caters to the demand for deeper travel experiences [1][2][3] - The "multi-day ticket" system reduces travel costs and enhances visitor satisfaction by allowing for a more leisurely exploration of attractions, contrasting with the previous fast-paced tourism experience [2][3] - The implementation of the "multi-day ticket" system is seen as a strategic move to adapt to changing consumer preferences for in-depth tourism, which is becoming increasingly popular among visitors [3] Group 2 - The "multi-day ticket" system is expected to stimulate the "chain economy" by encouraging additional spending on food, accommodation, and other experiences within the attractions, thus benefiting both tourists and the attractions themselves [2][3] - For example, a family reported saving over 200 yuan on tickets by using a "three-day ticket" system, highlighting the financial benefits for visitors [2] - The average stay of visitors has increased from 4 hours to 10 hours, leading to a 20% increase in local food and accommodation spending, demonstrating the positive economic impact of the new ticketing approach [2]

Core Insights - Guilin Tourism has accumulated losses of nearly 1 billion yuan since 2020, with a revenue drop of 7.58% in 2024 and a net profit loss of 204 million yuan, reflecting a significant decline of 1830.7% year-on-year [1] - Zhangjiajie, another well-known tourist operator, has also faced severe financial difficulties, leading to its stock being marked as "ST Zhangjiajie" due to continuous losses [1] - The traditional "ticket economy" model is facing severe challenges, as high ticket prices are no longer sustainable in the current competitive tourism market [2][7] Industry Challenges - The reliance on high ticket prices for profit has reached a bottleneck, with the National Development and Reform Commission urging reductions in ticket prices for state-owned scenic spots [2] - Despite ticket price reductions, such as Zhangjiajie's core scenic area ticket dropping from 248 yuan to 165 yuan, total revenue still declined by 5%, indicating that merely lowering prices does not resolve the underlying profitability issues [2] - Tourists are increasingly sensitive to ticket prices, especially when they represent a significant portion of their daily wages, limiting their willingness to pay [2][3] Shift in Consumer Expectations - Tourists now seek comprehensive experiences rather than just scenic views, leading to a redefinition of value in tourism [3][4] - Negative feedback about high ticket prices and poor experiences is prevalent on social media, highlighting the mismatch between ticket prices and the quality of service and experience provided [3][4] - Successful examples, such as the West Lake in Hangzhou, demonstrate that free access can enhance visitor satisfaction and stimulate surrounding businesses, indicating a shift towards experience-driven tourism [3][4] Need for Business Model Innovation - The traditional "high ticket price + low service" model is unsustainable, and scenic spots must evolve to meet modern consumer expectations [6][7] - Many scenic areas still operate under outdated "sightseeing 1.0" models, focusing on physical attractions while neglecting service quality and visitor experience [7] - There is a pressing need for diversified revenue streams beyond ticket sales, with successful destinations integrating secondary consumption such as hotels and performances into their business models [9] Recommendations for Future Development - Scenic areas should focus on enhancing the quality and diversity of their offerings, moving from a "ticket seller" to an "experience designer" [9] - Developing unique cultural experiences, themed routes, and high-quality service can help attract visitors and improve profitability [9] - Emphasizing digital technology and cultural integration will be crucial for creating value and meeting the evolving demands of tourists [9]

Group 1 - The core viewpoint is that starting from April 7, 2025, visitors who purchase a one-time ticket for the ancient town scenic area can register for unlimited free entry, indicating a significant shift from a ticket-based revenue model to a more sustainable approach [1] - The ancient town of Zhouzhuang ranks ninth in the national satisfaction index for ancient town tourism in 2024, indicating challenges in competitiveness compared to other towns like Wuzhen and Nanxun [1] - The tourism industry is facing a "ticket dependency syndrome," where many scenic spots rely heavily on ticket sales for revenue, leading to a lack of innovation and differentiation in a competitive market [1][2] Group 2 - The government has been encouraging diverse measures for ticket discounts to stimulate cultural and tourism consumption, with policies aimed at reducing ticket prices for state-owned scenic areas [2] - While it is necessary for scenic spots to charge tickets for operational sustainability, the over-reliance on ticket sales has turned them into a financial burden rather than a revenue source, necessitating a transformation in business models [2] - Many scenic areas that have moved away from a ticket-centric approach have seen their revenues increase, demonstrating the viability of exploring secondary consumption and diversified income channels [2]