转自：贵州日报 谌晗 何为"现铁"？指那些缺乏根基、照搬复制的文旅产品；何为"生钢"？有扎根本土的独特性、有别开生面 的品质感。二者看起来大差不差，实则天差地别：从玻璃栈道到汉服体验、文创雪糕，回看昙花一现的 热点，"现铁"迎得来一时高光，但缺乏核心支撑难经市场考验，最终不过"流量褪去、一地鸡毛"。 方寸铁，百炼钢，文旅产业从来不是"一锤子买卖"。与其急着打"现铁"蹭一时热度，不如潜心炼"生 钢"铸长久品牌。好好沉下心来挖掘本土特色、打磨服务品质、创新呈现方式，才能让文旅产品既有"流 量"更有"留量"，让文旅经济真正实现可持续发展，这也是今天每一个文旅从业者应有的清醒与担当。 文旅呼唤创新，但创新不是"照搬照抄"的简单复制；文旅需要流量，但流量不该是"眼球经济"的畸形追 逐，尤其需要警惕"别人红什么我们就做什么"的盲目冲动。营销可以借势而为，发展却不能随波逐流， 盲目跟风的"复制粘贴"终究是急功近利的短视之举，只求曝光的"用力过猛"更会透支地方的文旅口碑。 坊间流传的"打'现铁'，炼'生钢'"之说，用来描摹当下文旅市场的众生相，可谓精准传神。一处景观刚 成流量热点，复刻版便在各地扎堆涌现；一条网红公路带火小城 ...

世界旅游联盟：文旅发展方向是主客方"双向奔赴" 中新网杭州11月21日电 (陶思阅)"2025世界旅游联盟·湘湖对话"正在浙江杭州举办。在对话交流中，多 名与会人士提及全球文旅的发展方向是可持续，是主客方的"双向奔赴"。 "复兴一个村镇意味着重振其文化和社会遗产，激活传统经济，改善居民生活质量，保护地方特色与景 观，也意味着提供一种节奏更慢、更深度、更沉浸、更注重真实人际交流的旅游形式。"伊万娜·耶利尼 奇说，这些特质愈发受到寻求深度游的国际旅客的青睐。(完) 来源：中国新闻网 编辑：董文博 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 亚太旅游协会主席施明德认为，宜居的地方才是宜游的地方。以人为本的旅游业需要政府、社会组织和 当地社区合作，争取人人都能接受旅游业发展带来的影响。 在中青旅控股股份有限公司董事长倪阳平看来，文旅发展惠及主客双方，高质量的旅游让游客乘兴而 来、满意而归，也与本地民众共享红利、共建家园。他举了 ...

Core Insights - Recent trends show multiple scenic spots in China, such as Longmen Ancient Town in Hangzhou and Tinglin Garden in Suzhou, are implementing free admission policies to attract more visitors [1][2] - The concept of "ticket root economy" is emerging, where free admission is linked to other consumption activities, creating a chain consumption model that enhances overall revenue for the tourism sector [3][4] Group 1: Free Admission Policies - Various scenic spots are experimenting with free admission to boost visitor numbers, with historical examples like West Lake in Hangzhou leading to increased local revenue [1] - The "241 algorithm" proposed by Hangzhou tourism authorities suggests that each additional 24 hours spent by a tourist can generate approximately 10 billion yuan in annual tourism revenue [1] Group 2: Sustainable Development Strategies - To maintain long-term visitor attraction, scenic spots must focus on unique offerings and experiences beyond just natural beauty, integrating diverse activities such as immersive experiences and cultural products [2] - The integration of scenic spots into broader urban development can enhance visitor retention and overall tourism appeal [2][3] Group 3: Cultural Integration - Incorporating cultural elements into tourism can enhance visitor experiences and sustain interest, as seen in initiatives like "Follow Wukong to Tour Shanxi" and the promotion of local cultural performances [4] - The emphasis on culture as a core component of tourism can lead to deeper engagement and longer stays, ultimately benefiting the tourism economy [4]