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中高端家电走俏!“五一”苏宁易购万元以上家电销量增长79%
Guang Zhou Ri Bao· 2025-05-06 13:08
Group 1 - The consumption market during the "May Day" holiday saw a significant increase in the replacement of old appliances, with a 110% year-on-year growth in customer traffic at Suning.com stores and a 57% increase in old-for-new appliance orders [2] - High-end appliance sales surged, with air conditioners from brands like COLMO and Casarte increasing by 280%, and sales of washing machines over 12 kg rising by 155% [2] - The demand for mid-to-high-end appliances has experienced a concentrated explosion, with a 79% increase in sales of appliances priced over 10,000 yuan [2] Group 2 - The rise in consumer health awareness and the pursuit of convenient lifestyles have driven the rapid adoption of smart health appliances, with sales of new air conditioning systems, air purifiers, and clothing care machines increasing by 158%, 131%, and 199% respectively during the holiday [3] - Smart home appliances, such as smart locks, robotic vacuum cleaners, and dishwashers, have become popular among younger consumers, with over 50% of purchases made by those born in the 1990s and 2000s [3] - The integration of home appliance and home decor has become a trend, with over 90% of sales for built-in refrigerators and washing machines, and significant year-on-year growth in sales of slim range hoods and integrated kitchen appliances [3]