Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, indicating challenges in the high-end liquor market and overall industry adjustments [1][2][3]. Financial Performance - In H1 2025, the company achieved revenue of 2.531 billion yuan, a year-on-year decrease of 20.07%, and a net profit attributable to shareholders of 715 million yuan, down 24.63% [1]. - For Q2 2025, revenue was 721 million yuan, reflecting a substantial year-on-year decline of 48.48%, with net profit dropping to 105 million yuan, a decrease of 70.91% [1]. Product Performance - Revenue from high-end, mid-range, and low-end liquor in H1 2025 was 2.385 billion yuan, 32 million yuan, and 68 million yuan, respectively, with year-on-year changes of -19.8%, -10.8%, and -2.6% [2]. - In Q2 2025, revenue from high-end, mid-range, and low-end liquor was 657 million yuan, 12 million yuan, and 29 million yuan, with year-on-year changes of -49.6%, -7.7%, and +7.5%, respectively [2]. Regional and Channel Analysis - H1 2025 revenue from domestic and external markets was 2.101 billion yuan and 384 million yuan, with year-on-year changes of -19.3% and -19.2% [2]. - In Q2 2025, domestic and external revenue was 515 million yuan and 183 million yuan, with year-on-year changes of -54.0% and -18.6% [2]. - Direct sales (including group purchases) and wholesale agency revenue in H1 2025 were 133 million yuan and 2.352 billion yuan, with year-on-year changes of +44.6% and -21.3% [2]. Profitability and Cost Structure - The gross margin for Q2 2025 was 65.18%, a decrease of 9.86 percentage points year-on-year, primarily due to reduced revenue from high-end liquor and an increase in low-margin products [3]. - The net profit margin for Q2 2025 was 14.51%, down 11.18 percentage points year-on-year [3]. Strategic Focus - The company aims to maintain strategic focus during the industry adjustment period by enhancing market presence, structural improvements, and brand upgrades, while also investing in smart and digital transformation [3]. - Efforts include deepening the domestic market, expanding in key regions like the Yangtze River Delta, and actively developing e-commerce and digital marketing [3]. Investment Outlook - Revenue growth rates are projected to be -21.0% for 2025, +4.3% for 2026, and +7.0% for 2027, with net profit growth rates of -28.6%, +7.2%, and +7.3% respectively [4].