Core Viewpoint - The article emphasizes the shift in the automotive industry from a price-driven strategy to a value-driven approach, exemplified by the Avita 07 2026 model, which offers full configurations at the entry level, challenging the traditional low-spec model strategy [3][21]. Industry Practices: The "Price Trap" of Low-Spec Models - In the mid-size SUV market, the default practice is to offer low-spec models to lower the entry price, attracting consumers while maximizing profits through optional upgrades [5]. - Over 70% of mid-size SUV consumers ultimately choose mid to high-spec versions, indicating that low-spec models often fail to meet basic needs, particularly in safety features [5]. Value Reconstruction: The "Full Configuration Philosophy" of Avita 07 - The Avita 07 2026 model introduces a new product philosophy of "entry-level is fully equipped," focusing on core user needs rather than merely adding features [8]. - Key standard features include the Huawei QianKun ADS 4 driver assistance system, nine airbags, CATL batteries, zero-gravity front seats, a British audio system, and electric doors, which are essential for safety, comfort, and experience [8][9]. Market Positioning: Differentiated Competition from a New State-Owned Enterprise Background - Avita, backed by the "New State-Owned Enterprise New Changan" strategy, opts for a sustainable value competition approach amidst a fierce price war [12]. - Compared to competitors like the AITO M5 and Tesla Model Y, the Avita 07 2026 model showcases significant advantages in configuration, representing a new product definition that provides complete solutions rather than forcing consumer choices [12]. Industry Impact: A Turning Point from Price Wars to Value Wars - The launch of the Avita 07 2026 model may signify a turning point in the industry, as it diverges from the trend of reducing configurations to engage in price wars [15]. - As the electric vehicle market matures, consumers are increasingly prioritizing overall user experience and value perception over mere specifications like range and acceleration [15]. Brand Strategy: Avita's Path to Upward Development - The introduction of the Avita 07 2026 model reflects the brand's commitment to upward development, with initial sales exceeding 10,000 units in the first month [18]. - The model's success indicates market recognition and reinforces Avita's competitive position in the segment, showcasing its technological strength and brand philosophy of winning the future through value rather than price [18]. Final Thoughts - The emergence of the Avita 07 2026 model compels competitors to rethink their product strategies, as consumers may prefer the "entry-level is fully equipped" approach over traditional models requiring multiple choices [21]. - This shift in thinking is deemed more crucial than any single technological breakthrough in the ongoing transition to electrification, positioning Avita as a market-defining player rather than a follower in the price war [21].

Core Insights - Avita Technology has officially launched the pre-sale of the Avita 07 2026 model, positioning it as a "smart and beautiful urban luxury SUV" with seven value benchmarks to redefine the mid-size SUV market [1][18] - The model emphasizes "entry-level full configuration," ensuring that users do not have to make compromises on features [3][16] Group 1: Key Features - The Avita 07 2026 model comes standard with the Huawei QianKun ADS 4 advanced driver assistance system, enhancing driving experience with improved lane changing and smoother following [4] - It is equipped with 27 high-sensitivity sensors, including a 192-line LiDAR, which significantly improves detection accuracy and reduces response time in extreme driving scenarios [4][11] - The vehicle includes nine safety airbags, providing comprehensive protection for all passengers, and features an upgraded CAS 4.0 omnidirectional collision avoidance system [6] Group 2: Battery and Charging - The Avita 07 2026 model is equipped with CATL batteries that utilize NP non-thermal diffusion technology, ensuring safety during use [8] - The Ultra range extender version features a 52 kWh battery, offering a CLTC pure electric range of 333 km and a combined range of 1200 km, significantly reducing charging frequency [8] - Fast charging capabilities allow the 52 kWh battery to charge from 30% to 80% in just 10 minutes, comparable to pure electric vehicles [8] Group 3: Luxury and Comfort - The model includes luxury features such as front dual zero-gravity seats, a British audio system, and electric doors, with optional smart car refrigerators [9] - New exterior and interior color options have been introduced, enhancing the luxury experience for users [9] Group 4: Market Strategy and Sales - The Avita 07 2026 model is now available for pre-sale, with promotional offers for early buyers, including a discount on the purchase price [14] - The company aims to lead the smart electric vehicle market by offering superior value rather than competing solely on price [16] - The Avita 07 has already contributed significantly to the brand's sales, with the seventh unit rolling off the production line, indicating strong market demand [18]