Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company continues its "big product" strategy, which is expected to drive product optimization and margin improvement, although the increase in sales expenses may impact net profit margins [5] - The company has seen revenue growth driven by e-commerce and group buying channels, with key products like ergonomic pillows and ice cream quilts enhancing brand influence [3] - The gross margin has improved, but net profit margin has declined due to rising sales expenses [4] Summary by Sections Financial Overview - For the first half of 2025, the company's revenue, net profit attributable to the parent, and net profit excluding non-recurring items were 1.921 billion, 141 million, and 103 million CNY, respectively, showing year-on-year growth of 6.40%, a decline of 3.38%, and a decline of 21.52% [2] - In Q2 2025, the revenue was 995 million CNY, with net profit attributable to the parent at 51 million CNY, reflecting year-on-year growth of 11.74% but a decline in net profit of 2.65% [2] Product Strategy - The company has focused on niche markets, developing core products like ergonomic pillows and ice cream quilts, which have driven overall category sales [3] - The "big product" strategy leverages scale, high exposure, and continuous iteration to build a competitive moat and enhance brand recognition [3] Margin Analysis - In H1 2025, the gross margin was 43.88%, an increase of 2.01 percentage points year-on-year, while the net margin was 7.34%, a decrease of 0.75 percentage points [4] - The increase in sales expenses by 3.8 percentage points has primarily contributed to the decline in net profit margin [4] Investment Recommendations - The company is expected to maintain its revenue forecasts for 2025-2027 at 4.401 billion, 4.725 billion, and 5.079 billion CNY, with net profit forecasts of 381 million, 402 million, and 427 million CNY, respectively [5] - The projected earnings per share (EPS) for 2025-2027 are 1.45, 1.53, and 1.63 CNY, with corresponding price-to-earnings (PE) ratios of 12.2, 11.6, and 10.9 [5]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The report highlights that the company's gross margin has improved, driven by the e-commerce sector and the ongoing development in smart home textiles [6][7] - The company has faced challenges in revenue growth, with a slight decline in overall income and net profit in 2024 compared to the previous year [2][3] - The company is actively upgrading its product lines and expanding into the smart home textile market, which is expected to contribute to future revenue growth [6][7] Summary by Sections Financial Performance - In 2024, the company's revenue was 4.193 billion, with a net profit of 367 million, reflecting a year-on-year decline of 0.42% and 3.28% respectively [2] - The operating cash flow for 2024 was 516 million, showing a year-on-year increase of 4.58% [2] - For Q1 2025, the revenue was 926 million, with a net profit of 90 million, indicating a year-on-year growth of 1.20% but a decline in net profit compared to the previous year [2] Product and Revenue Breakdown - In 2024, revenue from different product categories showed mixed results, with bedding and quilts experiencing a decline, while other categories like pillows saw growth [3] - E-commerce revenue decreased by 3.75%, while other channels like franchises and direct sales also faced challenges [3] - Regional performance indicated strong growth in Northeast and Central China, with international sales also showing a significant increase [3] Margin Analysis - The gross margin for 2024 was 41.40%, an increase of 1.36 percentage points year-on-year, while the net margin decreased to 8.74% [4] - In Q1 2025, the gross margin improved to 43.9%, but the net margin fell to 9.7% due to increased sales expenses [4] Inventory and Cash Flow - As of the end of 2024, inventory increased to 1.012 billion, with a turnover period of 145 days [5] - Accounts receivable and payable showed a decline, indicating improved cash flow management [5] Investment Recommendations - The company is expected to continue its "big product" strategy, enhancing product structure and investing in new materials, which should support margin improvement [6] - The introduction of smart home textile products is anticipated to create new revenue streams [7] - The revenue forecasts for 2025 and 2026 have been adjusted downwards, but the long-term outlook remains positive with expected EPS growth [7]