乐居财经 刘治颖 1月8日，梦洁股份（维权）(SZ002397)公告，经与会职工代表审议表决，同意选举张 萍为公司第八届董事会职工代表董事，与公司2026年第一次临时股东会选举产生的董事共同组成公司第 八届董事会，任期自本次职工代表大会审议通过之日起至第八届董事会任期届满之日止。 公告显示，公司实际控制权已于2025年8月11日发生变更，为尽快完善公司治理结构，董事会同意提名 姜天武、李军、易浩为公司第八届董事会非独立董事候选人，陈共荣、杨平波、郑鹏程为公司第八届董 事会独立董事候选人。 梦洁股份聚焦以套件、被芯、枕芯等床上用品为主的家用纺织业务，涵盖大家居业务、洗护业务等，集 研发、生产、推广、销售于一体。 2025年前三季度，梦洁股份营业收入10.99亿元，同比减少7.97%；归属于上市公司股东的净利润 2651.76万元，同比增长28.69%；归属于上市公司股东的扣除非经常性损益的净利润2475.21万元，同比 增长105.37%。 张萍，女，1981年出生，本科学历，曾任职于远大空调有限公司营销中心，公司人力资源部招聘经理、 人力资源经理等职，现任公司人力资源副总监。截至目前，张萍未持有公司股票。 据 ...

资料显示，湖南梦洁家纺股份有限公司位于湖南省长沙市高新技术产业开发区麓谷产业基地谷苑路168 号，成立日期1981年4月9日，上市日期2010年4月29日，公司主营业务涉及主要从事以床上用品为主的 家用纺织品的研发、设计、生产和销售。主营业务收入构成为：被芯34.75%，套件34.17%，其他 25.42%，枕芯5.66%。 梦洁股份所属申万行业为：纺织服饰-服装家纺-家纺。所属概念板块包括：C2M概念、新零售、网红经 济、低价、智能家居等。 截至9月30日，梦洁股份股东户数3.14万，较上期增加7.09%；人均流通股20643股，较上期减少6.62%。 2025年1月-9月，梦洁股份实现营业收入10.99亿元，同比减少7.97%；归母净利润2651.76万元，同比增 长28.69%。 资金流向方面，主力资金净流出424.32万元，特大单买入0.00元，占比0.00%，卖出369.16万元，占比 11.79%；大单买入479.15万元，占比15.31%，卖出534.31万元，占比17.07%。 梦洁股份今年以来股价跌1.49%，近5个交易日涨1.28%，近20日跌3.41%，近60日涨9.97%。 分红方面， ...

研究早观点 国内市场主要指数 | 指数 | | 收盘 | 涨跌幅% | | --- | --- | --- | --- | | 上证指数 | | 3,965.28 | 0.04 | | 深证成指 | | 13,537.10 | -0.49 | | 沪深 | 300 | 4,639.37 | -0.38 | | 中小板指 | | 8,264.98 | 0.00 | | 创业板指 | | 3,222.61 | -0.66 | | 科创 | 50 | 1,346.32 | 0.04 | | 资料来源：常闻 | | | | 分析师： 彭皓辰 执业登记编码：S0760525060001 邮箱：penghaochen@sxzq.com 2025 年 12 月 30 日 星期二 市场走势 资料来源：常闻 【今日要点】 【山证宏观】2026 年宏观经济展望：增长动能巩固，名义增速修复 【山证纺服】纺织服饰 2026 年度策略-看好纺织制造板块改善，把握 服装家纺板块结构性机会 【山证中小盘】瑞晟智能公司分析报告-智能工厂装备领军者，算力机 器人双轮驱动 2019 年 2 月 21 日 星期四 请务必阅读最后股票评级说明和免责 ...

Group 1: Market Overview - The textile and apparel sector in 2025 saw a cumulative increase of 12.02%, underperforming the CSI 300 index by 4.08 percentage points, ranking eighteenth among thirty-one Shenwan primary industries [3][17] - The sub-sectors of textile manufacturing, apparel and home textiles, and accessories recorded cumulative increases of 9.65%, 11.31%, and 17.43% respectively [3][17] - The PE-TTM for the textile and apparel sector stands at 20.32 times, which is at the 76.86% percentile of the past five years [3][17] Group 2: Domestic Consumption - In 2025, the total retail sales of consumer goods reached 45.61 trillion yuan, with a year-on-year growth of 4.0% [4][30] - The consumer confidence index improved from 86.4 at the end of 2024 to 89.4 in October 2025 [4][30] - Retail sales of textiles and apparel, cosmetics, gold and silver jewelry, and sports/entertainment products grew by 3.5%, 4.8%, 13.5%, and 16.4% respectively from January to November 2025 [4][30] Group 3: International Consumption - U.S. apparel sales showed a year-on-year increase of 5.34% as of October 2025, with inventory levels at a low since 2022 [4][34] - European retail sales indices have turned positive since 2024, maintaining steady low single-digit growth in 2025 [4][34] - Vietnam's textile and footwear exports reached 35.91 billion USD in 2025, with a year-on-year growth of 6.7% [4][44] Group 4: Textile Manufacturing - The textile manufacturing sector faced revenue growth challenges in 2025, with a year-on-year revenue increase of only 4.3% and a decline in net profit by 5.6% [5][46] - The sector's performance was impacted by U.S.-China tariff pressures, leading to cautious ordering from brands [5][46] - Recommendations include focusing on leading manufacturers like Yuanyuan Group, Shenzhou International, and Huali Group, which have lower exposure to U.S. markets and strong recovery potential [5][67] Group 5: Apparel and Home Textiles - The apparel sector is experiencing a weak recovery, with a focus on consumer performance and innovation in home textiles [8][4] - Companies like Ge Li Si and Jiangnan Buyi are highlighted for their stable performance, with Ge Li Si showing a 40.2% increase in net profit in Q3 2025 [8][4] - The home textiles sector is driven by major products, with companies like Luolai Life and Mercury Home Textiles showing significant revenue growth [8][4]

Core Viewpoint - The article emphasizes the strategic shift of Mercury Home Textiles from focusing on diverse bedding products to standardizing core items like pillows and comforters, aiming to enhance inventory turnover and meet consumer needs for better sleep quality [1][4][5]. Group 1: Company Background - Mercury Home Textiles, established in 1987, has evolved into a modern enterprise integrating R&D, design, production, and sales, with a goal of serving 30 million households and achieving annual sales of 10 billion yuan [1]. - The company was recognized as a high-tech enterprise in Shanghai in 2009 and successfully went public on the Shanghai Stock Exchange in 2017 [1]. Group 2: Inventory Management - Inventory turnover is identified as a critical performance indicator in the home textile industry, with a focus on efficiency as a competitive advantage [2][4]. - The challenge of maintaining a large SKU (Stock Keeping Unit) count leads to lower inventory turnover rates, creating a difficult cycle for companies [4]. Group 3: Strategic Shift - The company is shifting its focus from complex bedding sets to standardized products, which allows for better inventory control and higher turnover rates [4][5]. - A challenging target has been set for the team: to double sales while keeping inventory levels unchanged, thereby minimizing capital tied up in stock [5]. Group 4: Management Philosophy - The balance between change and stability is highlighted as a key management philosophy, with a consistent mission to ensure families sleep well, a commitment to product quality, and a long-term vision of building a century-old brand [7]. - The company has shown adaptability by entering e-commerce early and investing in product innovation and technology, such as AI design models [7]. Group 5: Brand Storytelling - The company acknowledges a long-term challenge in effectively communicating its brand story, which limits consumer perception to merely "good quality" rather than creating a compelling reason to purchase [8][12]. - There is an ongoing effort to enhance brand narrative and emotional connection with consumers, recognizing that product quality alone is insufficient for brand loyalty [12]. Group 6: Competitive Strategy - The company’s focus on core competencies and refusal to diversify into unrelated sectors has strengthened its resilience through various economic cycles [13]. - The strategy of concentrating on the main business is seen as essential for long-term survival and growth, aligning with the goal of establishing a lasting brand [13].

Core Insights - The demand for "warm technology" home products is driving the "home winter economy," as consumers seek smart, comfortable solutions for winter living [1] - JD's discount shopping brand, Jingxi, is leveraging a model of "source direct procurement + direct connection with industrial belts" to offer high-quality, cost-effective products that meet modern family needs for winter [1] Heating Products - Functional heating devices are in high demand, with sales of products like warm air fans and small heaters exceeding ten thousand units in two months [2] - The winter season sees a peak in sales for household appliances, with consumers increasingly valuing energy efficiency and adjustable temperature features in their heating choices [2] Kitchen Appliances - The sales of kitchen appliances, particularly electric hot pots, have surged, with 40,000 units sold since October, as they provide a comforting cooking experience during the winter [4] - The popularity of multifunctional electric hot pots and air fryers reflects a growing consumer preference for convenience and health in cooking [4] Bedding Products - Sales of heating blankets have exceeded 40,000 units in a month, highlighting the importance of quality bedding for comfort and sleep during cold weather [6] - Other bedding products, such as cotton quilts and supportive pillows, have also seen significant sales, indicating a strong market for high-quality winter bedding solutions [6] Future Outlook - Jingxi plans to deepen collaborations with quality industrial belts to continue providing high-quality home products that enhance consumer happiness and meet the desire for a better living experience [7]

Core Viewpoint - The chairman of Dream Jier Co., Ltd. has been publicly accused of illegal activities, including fund misappropriation and manipulation of information disclosure, by a former non-independent director, Chen Jie [1][2][3] Group 1: Allegations and Responses - Chen Jie claims to have witnessed various violations during her tenure, including fund misappropriation and infringement of minority investors' rights, and has published multiple articles detailing these allegations [2][3] - Dream Jier has issued a statement denying all allegations made by Chen Jie, asserting that they are baseless and have reported her to law enforcement for spreading false information [2][3][4] - The company emphasizes the importance of verifying information before spreading it and encourages stakeholders to rely on official channels for accurate updates [4] Group 2: Background of the Allegations - The allegations center around a 2022 equity transaction where Chen Jie claims that the chairman and secretary manipulated the acquisition process, leading to significant control changes within the company [9][10] - Chen Jie highlights that the new controlling shareholder, Jin Sen New Energy, acquired a 10.17% stake in Dream Jier for 385 million yuan, with the deal being orchestrated shortly after the company's formation [9][10] - The company faced significant financial losses, including a 476 million yuan loss attributed to bad debt provisions, which Chen Jie argues were mishandled by the management [11][12][14] Group 3: Financial Performance and Market Position - Dream Jier has shown declining financial performance, with a reported net profit of only 0.25 billion yuan for the year 2024, indicating minimal profit contribution in the second half of the year [17] - The company has experienced a drop in revenue across its main product lines, with significant year-on-year declines in sales for bedding products [18] - Despite a slight increase in net profit in the third quarter of 2025, the overall revenue has decreased by 14.83% compared to the previous year [17][18]

Core Viewpoint - Dream Jie Co., Ltd. has shown a significant increase in stock price and trading activity, indicating positive market sentiment and potential investment opportunities [1][2]. Group 1: Stock Performance - As of November 28, Dream Jie Co., Ltd. saw a stock price increase of 2.16%, reaching 4.25 CNY per share, with a total market capitalization of 3.178 billion CNY [1]. - The stock has increased by 44.56% year-to-date, with a 4.17% rise over the last five trading days, 1.92% over the last 20 days, and 12.14% over the last 60 days [2]. - The company has appeared on the trading leaderboard seven times this year, with the most recent occurrence on July 2, where it recorded a net buy of -22.5432 million CNY [2]. Group 2: Financial Performance - For the period from January to September 2025, Dream Jie Co., Ltd. reported a revenue of 1.099 billion CNY, a year-on-year decrease of 7.97%, while the net profit attributable to shareholders was 26.5176 million CNY, reflecting a year-on-year increase of 28.69% [2]. - The company has distributed a total of 804 million CNY in dividends since its A-share listing, with no dividends paid in the last three years [3]. Group 3: Business Overview - Dream Jie Co., Ltd. specializes in the research, design, production, and sales of household textiles, primarily bedding products, with revenue contributions from comforters (34.75%), bedding sets (34.17%), other products (25.42%), and pillows (5.66%) [2]. - The company is categorized under the textile and apparel industry, specifically in the home textile sector, and is associated with concepts such as low price, small cap, internet celebrity economy, C2M, and new retail [2].

Core Viewpoint - Hunan Mengjie Home Textile Co., Ltd. reported a revenue decline of 7.97% year-on-year to 1.099 billion yuan for the first three quarters of 2025, while net profit increased by 28.69% to 26.5176 million yuan, raising concerns about the authenticity of the financial report due to issues of revenue recognition [2][3][4] Financial Performance - For the first three quarters of 2025, Mengjie achieved revenue of 1.099 billion yuan, a decrease of 7.97% year-on-year, while net profit reached 26.5176 million yuan, an increase of 28.69% [2] - The company faced significant losses in 2022, with a total revenue of 2.033 billion yuan and a net loss of 448 million yuan, primarily due to operational pressures and goodwill impairment [9] - In 2023, revenue slightly rebounded to 2.156 billion yuan, but net profit remained low at 2.241 million yuan [9] - Revenue for 2024 dropped by 20.48% to 1.715 billion yuan, with net profit at 2.488 million yuan, indicating concerns over profit quality despite a year-on-year increase of 10.99% [9] Governance Issues - Board member Chen Jie opposed the financial report, citing issues such as uncollected financial assistance exceeding 60 million yuan and the lack of adjustments for revenue recognition discrepancies as noted by the Hunan Securities Regulatory Bureau [3][4] - The company has been under scrutiny for its financial management and internal controls, with a warning issued to top executives to rectify issues within three months [5][4] - The board has been divided, with Chen Jie representing one faction and raising concerns about the company's financial practices, while the other faction, led by former actual controller Jiang Tianwu, has faced challenges due to ownership disputes and regulatory investigations [7][8] Shareholder Dynamics - The company is currently in a "no actual controller" state, with significant shifts in shareholder power dynamics following the transfer of control to Changsha Jinsen New Energy Co., Ltd. [8] - The influence of Changsha Jinsen has diminished due to judicial freezes on their shares, leading to a loss of board representation and internal governance challenges [8] - Recent changes in shareholding have brought in new investors, with the stakes of Jiang Tianwu, Changsha Jinsen, and new entrants closely aligned, complicating the control structure [9] Cost Management - The increase in net profit despite declining revenue in 2025 is attributed to significant cost control measures, with a reduction of over 60 million yuan in sales and research expenses [9] - The company has closed over 400 stores, indicating a strategic shift to manage operational costs amid declining sales in core product categories [9] Industry Comparison - Compared to competitors like Mercury Home Textile and Luolai Life, which have recovered from revenue and profit declines, Mengjie continues to struggle with falling sales and profitability [9]

Financial Performance - In the first three quarters of 2025, the company reported revenue of 366 million yuan, a year-on-year increase of 9.76%, and a net profit of 26.52 million yuan, up 28.69% year-on-year, indicating steady growth [2] - However, the company faces ongoing financial integrity disputes, with board member Chen Jie publicly questioning the authenticity of financial data and citing issues such as "financial data distortion" and "false records" [2][3] Governance and Control Issues - Chen Jie has raised concerns about a 63.38 million yuan illegal financial support to a subsidiary, which has not been recovered and was fully provisioned as bad debt, highlighting a lack of proper financial procedures [3] - The company has been embroiled in a complex ownership struggle since 2017, leading to a fragmented shareholder structure with no clear controlling party [4][5] Operational Challenges - The company's core product categories, including bedding and home textiles, have seen revenue declines of 20% to 30% year-on-year, with new business initiatives showing little progress [6] - The company has closed 113 stores in the first half of the year, with significant drops in revenue per store, indicating operational difficulties [7] Market Position and Strategy - The company has experienced significant volatility in performance, with a peak revenue of 2.604 billion yuan in 2019 followed by losses exceeding 600 million yuan from 2021 to 2022 [8] - Despite efforts to reposition as a high-end bedding brand and collaborations with top designers, these strategies have not yielded significant improvements in financial performance [8][9] Industry Context - The home textile industry is currently facing a phase of stock competition due to real estate adjustments, exacerbating the company's challenges related to governance, financial integrity, and market competitiveness [9]