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小鹏公布X9用户画像:90后车主占比近六成,家用MPV市场呈现年轻化趋势
Feng Huang Wang· 2026-01-19 10:06
Core Insights - Xiaopeng Motors hosted a user profile sharing event for the Xiaopeng X9 Super Range Extender, revealing that 57.2% of users are born in the 1990s and 13.7% in the 2000s, significantly higher than the average 2% for the MPV industry [1] - The Xiaopeng X9 achieved a delivery volume of 5,424 units by December 2025, marking a year-on-year increase of 289.1%, with nearly 80% of deliveries to individual users, surpassing the average by 35 percentage points [1] - The vehicle became the best-selling MPV in Hong Kong for the second half of 2025 and ranked first in pure electric MPV sales in Indonesia for the same month [1] User Demographics - Female owners account for 22% of the user base, and 36.8% of users have made personalized modifications post-purchase [1] - In northern markets, sales of the Xiaopeng X9 increased by over 300%, supported by features like the ice and snow stability system and efficient thermal management for cold environments [1] Vehicle Features - Over 70% of users opted for the top-tier Ultra version, indicating a strong interest in smart technology features [1] - The vehicle includes a rear-wheel steering system with a minimum turning radius of 5.4 meters, enhancing maneuverability [1] - The Xiaopeng X9 offers a CLTC comprehensive range of 1,602 km and a pure electric range of 452 km, supporting 5C fast charging and 92-octane gasoline, catering to diverse travel needs [1] Software Update - Xiaopeng Motors announced that the Dimensity AIOS 6.0 system will be first pushed on January 20, with the Xiaopeng X9 Super Range Extender among the first models to receive the upgrade [2]
全新纯电CLA、零跑D19……四季度热点新车展望
Zhong Guo Zhi Liang Xin Wen Wang· 2025-10-09 08:33
Core Insights - The domestic automotive market is entering a critical phase in Q4 2025, with multiple significant new models set to launch, covering the core price range of 200,000 to 500,000 yuan, which will reshape competitive dynamics [1] Sedan Segment: New Energy and Fuel Models - New sedans launching in Q4 range from 120,000 to 300,000 yuan, featuring technological upgrades to enhance competitiveness while addressing family users' needs for comfort and practicality [3] - Mercedes-Benz's new pure electric CLA is positioned as a compact electric sedan with a pre-sale price of 259,000 to 299,000 yuan, featuring advanced technology tailored for the Chinese market [4][6] - Dongfeng Nissan's N6 is a mid-size plug-in hybrid sedan, emphasizing high cost-performance and family comfort [7][9] - Geely's fifth-generation Emgrand targets the national family car market with comprehensive upgrades in design, size, power, and intelligence [10][12] - Lantu's Zhaiguang L is a mid-large plug-in hybrid sedan that combines technological luxury with Chinese aesthetics [13][15] SUV/MPV Segment: Focus on Size and Premium Features - New SUVs and MPVs in Q4 emphasize space expansion and luxury features across various price ranges, catering to family users' needs for spaciousness and high-end consumers' demands for safety and technology [17] - Leap Motor's D19 is a flagship large-range extender SUV targeting the 250,000 to 300,000 yuan market, featuring a design that blends family elements with high-end luxury [18][20] - Jietu's Zongheng G700 is a mid-large SUV with a pre-sale price of 349,900 to 429,900 yuan, designed for the high-end off-road market [21][23] - Buick's Zhijing Shijia is a high-end new energy MPV based on the Xiaoyao architecture, offering both PHEV and pure electric versions [24][26] - iCAR's V27 is a new mid-large hard SUV with a retro design and long range, featuring a powertrain that includes a 1.5T engine and electric motor [27][29] Conclusion - The automotive market in Q4 2025 is poised for an explosion of new energy models, with both pure electric and plug-in hybrids advancing, while intelligent technology configurations will become a focal point of competition. Consumers will find options that meet their needs for both cost-effectiveness and technological experience [1][29]