广州车展正在举行。22万平方米的展厅内，1085台展车中629台新能源车型占据半壁江山，93台首发新 车里合资品牌贡献近半数席位。 面对前10个月自主品牌65%的零售市占率和46.7%的新能源汽车累计渗透率，一汽丰田、上汽大众、东 风日产以及BBA等合资乃至豪华品牌巨头不再固守"全球模板"，而是带着本土化研发的新车与技术亮 相，从战略放权到产品落地，这些合资企业正在尝试把住中国车市的脉搏。 战略放权，本土团队接过"方向盘" 在上汽大众朗逸Pro的亮相现场，主持人用四川话喊出"打开空调，播放川剧选段"，中控屏迅速响应。 这款限时8.88万元起售的"国民家轿"，搭载高通骁龙8155芯片与科大讯飞（002230）语音系统，支持四 川话、粤语等方言识别，还能联动腾讯生态。一汽-大众也带来了ID.4 CROZZ智驾版的演示：其搭载了 交通标志识别系统，能精准识别中文路牌信息，中控屏升级为12.9英寸并搭载ID.S 5.0车机系统，内置 本土化应用，操作流程更贴合中国用户使用习惯。 跨国车企过去习惯于"一款车卖全球"，这条路在中国市场已渐渐行不通。当自主品牌凭借对本土需求的 精准把握持续挤压市场空间，合资品牌终于意识到， ...

广州车展正在举行。22万平方米的展厅内，1085台展车中629台新能源车型占据半壁江山，93台首发新 车里合资品牌贡献近半数席位。 面对前10个月自主品牌65%的零售市占率和46.7%的新能源汽车累计渗透率，一汽丰田、上汽大众、东 风日产以及BBA等合资乃至豪华品牌巨头不再固守"全球模板"，而是带着本土化研发的新车与技术亮 相，从战略放权到产品落地，这些合资企业正在尝试把住中国车市的脉搏。 战略放权，本土团队接过"方向盘" 跨国车企过去习惯于"一款车卖全球"，这条路在中国市场已渐渐行不通。当自主品牌凭借对本土需求的 精准把握持续挤压市场空间，合资品牌终于意识到，中国市场早已不是被动接受全球产品的"输出地"， 而是需要深度参与、主动适配的"核心战场"。这场变革的核心，正是决策权的下放与本土团队的崛起。 本次广州车展，正是展现跨国车企变革成果的舞台。 东风日产近年面临燃油车销量下滑压力，正以"GLOCAL新模式"加速新能源转型。这一模式融合全球技 术根基与中国本土研发优势，东风日产计划投入超100亿元研发资源，将本土研发团队规模提升至4000 人以上，核心赋予中国团队产品定义、动力配置等关键决策权。此次广州车展， ...

跨国车企过去习惯于"一款车卖全球"，这条路在中国市场已渐渐行不通。当自主品牌凭借对本土需求的精准把握持续挤压市场空间，合资品牌终于意识到， 中国市场早已不是被动接受全球产品的"输出地"，而是需要深度参与、主动适配的"核心战场"。这场变革的核心，正是决策权的下放与本土团队的崛起。本 次广州车展，正是展现跨国车企变革成果的舞台。 东风日产近年面临燃油车销量下滑压力，正以"GLOCAL新模式"加速新能源转型。这一模式融合全球技术根基与中国本土研发优势，东风日产计划投入超 100亿元研发资源，将本土研发团队规模提升至4000人以上，核心赋予中国团队产品定义、动力配置等关键决策权。此次广州车展，东风日产带来了本土变 革的第二款新能源车型——插混轿车N6，它与此前上市的纯电车型N7形成产品梯队，共同成为本土化研发的核心成果。 一汽丰田荣放。 新京报贝壳财经记者 白昊天 摄 广州车展正在举行。22万平方米的展厅内，1085台展车中629台新能源车型占据半壁江山，93台首发新车里合资品牌贡献近半数席位。 面对前10个月自主品牌65%的零售市占率和46.7%的新能源汽车累计渗透率，一汽丰田、上汽大众、东风日产以及BBA等合资乃 ...

S级轿车延续旗舰定位，全系标配导航辅助驾驶系统与AIRMATIC空气悬挂，部分车型新增主动式环境 氛围灯与Burmester3D音响系统，家族新增S400L特别版等两款车型，以智能科技与舒适配置打造高端 出行体验。SUV家族中，GLBSUV引入220典藏版，GLCSUV新增260L4MATIC经典版，GLSSUV全系 标配智能领航辅助Pro，多款车型通过配置升级满足多元需求。 全新梅赛德斯-奔驰纯电CLA也在车展期间正式亮相，推出超长续航冠军限量版、麦麦涂装车等多款展 车。作为品牌高效智能代表车型，其拥有142颗发光星徽设计，CLTC续航达866公里，搭载电动两挡变 速箱与豆包AI大模型赋能的虚拟助手，配备11个安全气囊。11月21日至28日，全新纯电CLA"星动城市 派对"在广州东山口举办，通过包街打卡、花车巡游与试乘试驾等活动，让消费者近距离体验产品实 力。 此外，梅赛德斯-奔驰作为战略合作伙伴，连续第二年支持1000MigliaExperienceCHINA行千里经典车嘉 年华。11月21日至30日活动期间，品牌携AMG300SEL6.8"红猪"、SLSAMG等多款经典及现役车型参 与，传承汽车文化精神 ...

Core Insights - The domestic automotive market is entering a critical phase in Q4 2025, with multiple significant new models set to launch, covering the core price range of 200,000 to 500,000 yuan, which will reshape competitive dynamics [1] Sedan Segment: New Energy and Fuel Models - New sedans launching in Q4 range from 120,000 to 300,000 yuan, featuring technological upgrades to enhance competitiveness while addressing family users' needs for comfort and practicality [3] - Mercedes-Benz's new pure electric CLA is positioned as a compact electric sedan with a pre-sale price of 259,000 to 299,000 yuan, featuring advanced technology tailored for the Chinese market [4][6] - Dongfeng Nissan's N6 is a mid-size plug-in hybrid sedan, emphasizing high cost-performance and family comfort [7][9] - Geely's fifth-generation Emgrand targets the national family car market with comprehensive upgrades in design, size, power, and intelligence [10][12] - Lantu's Zhaiguang L is a mid-large plug-in hybrid sedan that combines technological luxury with Chinese aesthetics [13][15] SUV/MPV Segment: Focus on Size and Premium Features - New SUVs and MPVs in Q4 emphasize space expansion and luxury features across various price ranges, catering to family users' needs for spaciousness and high-end consumers' demands for safety and technology [17] - Leap Motor's D19 is a flagship large-range extender SUV targeting the 250,000 to 300,000 yuan market, featuring a design that blends family elements with high-end luxury [18][20] - Jietu's Zongheng G700 is a mid-large SUV with a pre-sale price of 349,900 to 429,900 yuan, designed for the high-end off-road market [21][23] - Buick's Zhijing Shijia is a high-end new energy MPV based on the Xiaoyao architecture, offering both PHEV and pure electric versions [24][26] - iCAR's V27 is a new mid-large hard SUV with a retro design and long range, featuring a powertrain that includes a 1.5T engine and electric motor [27][29] Conclusion - The automotive market in Q4 2025 is poised for an explosion of new energy models, with both pure electric and plug-in hybrids advancing, while intelligent technology configurations will become a focal point of competition. Consumers will find options that meet their needs for both cost-effectiveness and technological experience [1][29]

Group 1 - Alibaba's 1688 platform is set to launch the world's first cross-border e-commerce AI agent named "Ao Xia," which is currently in internal testing and expected to go live in November 2025. This AI product will significantly reduce the product selection cycle from days to minutes by using visual recognition and semantic analysis [5] - Taobao is accelerating its globalization efforts for this year's Double 11 shopping festival, investing 1 billion yuan in marketing subsidies to help 100,000 merchants double their overseas sales. The platform has seen a 200% year-on-year growth in new overseas users since April [5] - Bawang Tea Ji has opened its largest "super tea warehouse" in Hong Kong, marking its seventh store in the region, with plans for more locations to enhance its market presence [6] Group 2 - Pop Mart has launched its official e-commerce platform in Mexico, featuring core IP products and responding to the growing demand in the Latin American market, with a reported revenue increase of 1142.3% in the Americas [7] - Yadi Group is set to enter the Japanese market in November with its electric two-wheelers, priced approximately 210,000 yen, which is about 30% cheaper than local competitors [9] - Starry Innovation has completed a 1 billion yuan A+ round of financing, aiming to expand its smart pool cleaning robot products into 38 countries [10] Group 3 - Poland has emerged as one of the fastest-growing e-commerce markets in the EU, with a projected market size of 35.2 billion euros in 2024, and cross-border e-commerce transactions accounting for nearly 20% of total online sales [13] - Vietnam's Ministry of Industry and Trade is discussing a draft e-commerce law aimed at regulating live commerce and enhancing market transparency, with the e-commerce market expected to reach 25 billion USD in 2024 [14]

Core Insights - Mercedes-Benz and Momenta are set to launch a new urban and highway navigation assistance system (Level 2) that will first be featured in the upcoming all-electric CLA model, designed to meet stringent safety, comfort, and efficiency standards tailored to Chinese customer needs [1][4]. Group 1: System Features and Development - The new navigation assistance system utilizes an end-to-end large model, integrating Momenta's advanced technology, and is specifically developed for China's traffic conditions and driving scenarios [4][10]. - The system will provide intelligent driving assistance from parking space to parking space, covering urban, highway, and parking functionalities [8][10]. - Mercedes-Benz emphasizes a "safety first" approach in system design, incorporating features such as not running yellow lights and yielding to pedestrians at crosswalks [10]. Group 2: Collaboration and Innovation - Mercedes-Benz has been investing in Momenta since 2017, marking it as the first international automaker to do so, leveraging nearly 40 years of experience in autonomous driving [3][7]. - The collaboration aims to merge Mercedes-Benz's engineering legacy with Momenta's cutting-edge AI technology, enhancing the driving experience for Chinese customers [7][14]. - The partnership has significantly shortened the development and production cycle, showcasing the combination of "Mercedes-Benz standards" and "Chinese speed" [14][17]. Group 3: Testing and Reliability - The system's development includes extensive real-world testing across various high-traffic urban areas and complex environments, alongside advanced simulation testing to ensure reliability [5][10]. - The testing process involves 24/7 simulation for billions of kilometers to validate system performance under extreme weather and complex road conditions [5][10]. Group 4: Market Position and Future Plans - Mercedes-Benz aims to expand the new navigation system to more models in the future, reinforcing its commitment to intelligent driving solutions [1][4]. - The company is enhancing its research capabilities in China, establishing a comprehensive R&D network that has become the fastest-growing team globally [17].

Core Insights - Mercedes-Benz and Momenta are set to launch a new urban and highway navigation assistance system (Level 2) that will first be featured in the upcoming all-electric CLA model, designed to meet stringent safety, comfort, and efficiency standards while addressing the needs of Chinese customers [2] - The system will cover highway, urban, and parking scenarios, enabling intelligent driving assistance from parking space to parking space, with plans for expansion to more Mercedes-Benz models in the future [2] - The development of the system utilizes local Chinese data and incorporates experienced driver inputs to ensure it aligns with local customer needs, adhering to Mercedes-Benz's rigorous testing standards [3] Collaboration and AI Integration - On September 23, Mercedes-Benz (China) signed a strategic cooperation memorandum with Beijing Zhitiao Network Technology Co., Ltd. to promote the integration of AI technology across business sectors, marking an upgrade in their collaboration following a previous partnership with Volcano Engine in 2023 [6] - The all-new electric CLA will be the first Mercedes-Benz model to feature the Doubao large model, enhancing the virtual assistant's capabilities with faster responses, extensive knowledge, and emotional recognition [6] R&D and Market Position - Over the past 20 years, Mercedes-Benz has deepened its local R&D efforts in China, establishing a comprehensive R&D network outside Germany, with significant investments leading to the creation of an "innovation dual engine" in Beijing and Shanghai [7] - The digital R&D team in China is now the fastest-growing team globally for Mercedes-Benz, taking on more global projects, including the next-generation rear entertainment system and intelligent parking assistance [7] - The company aims to leverage cutting-edge AI technology to enhance digital luxury experiences for Chinese customers, emphasizing a commitment to innovation and responsiveness to local market demands [7]

Core Viewpoint - Mercedes-Benz (China) Investment Co., Ltd. has signed an upgraded strategic cooperation memorandum with ByteDance, marking a significant step in their collaboration to drive AI technology in the automotive industry, with the new electric CLA model featuring ByteDance's Doubao large model set to launch this fall [1][3]. Group 1: Strategic Cooperation - The collaboration between Mercedes-Benz and ByteDance has evolved over three years, transitioning from initial partnerships to a comprehensive cooperation covering the entire business chain [3][6]. - The partnership aims to address the high demand for intelligent features in the Chinese market, with 90% of consumers willing to pay extra for advanced driving services [3][4]. Group 2: Technological Integration - The cooperation focuses on creating a demand response system that transforms intelligent technology from a concept into a tangible user experience, particularly in the smart cockpit domain [4][6]. - Mercedes-Benz will leverage ByteDance's AI capabilities to enhance its smart cockpit, integrating entertainment, navigation, and lifestyle services for a more personalized experience [4][6]. Group 3: Product Launch and Features - The new electric CLA model will utilize the Doubao large model to enhance the virtual assistant's responsiveness and emotional understanding, featuring a range of advanced safety measures and a long-range battery [7][12]. - The CLA model is designed to achieve a range of 866 kilometers and a low energy consumption of 10.9 kWh per 100 kilometers, setting a benchmark for luxury electric vehicles [7]. Group 4: Localization Strategy - The partnership signifies a redefinition of the "value of the Chinese market" for Mercedes-Benz, integrating local technology into its global standards while maintaining safety and quality [9][11]. - Mercedes-Benz has established a comprehensive R&D network in China, enhancing its ability to respond quickly to local consumer needs and accelerating its digital development [11][12]. Group 5: Marketing and Customer Operations - The collaboration extends to digital marketing and customer operations, utilizing ByteDance's capabilities to enhance user insights and create a unified digital marketing matrix [14]. - Mercedes-Benz aims to improve customer experience through precise communication and service delivery, leveraging ByteDance's cloud communication technology [14].

Core Insights - Mercedes-Benz and Momenta have announced a collaboration to develop an intelligent driving assistance system based on Momenta's large model, which will debut in the new all-electric CLA model launching this autumn [1][3] - The system will provide advanced driving assistance capabilities, enabling intelligent driving from parking space to parking space in various scenarios including highways and urban areas [1][3] Group 1: Collaboration and Development - Mercedes-Benz became the first international car manufacturer to invest in Momenta in 2017, marking the beginning of a strategic partnership focused on intelligent driving systems [3] - The new system is tailored to Chinese traffic conditions and driving scenarios, developed through collaboration between Chinese and German teams to meet Mercedes-Benz's standards [3][5] - The collaboration aims to integrate Mercedes-Benz's engineering legacy with Momenta's cutting-edge AI technology, enhancing the driving experience for Chinese customers [3][5] Group 2: System Features and Testing - The intelligent driving system utilizes local Chinese data and incorporates experiences from seasoned drivers to better meet the needs of Chinese customers [5] - Extensive testing has been conducted, including real-world road tests in high-traffic urban areas and advanced simulation tests, ensuring the system's reliability and performance [5][6] - The system prioritizes safety, featuring measures such as not forcing through yellow lights and preemptive deceleration at intersections to prevent collisions [6]