点 击 蓝 字 关 注 我 们 目 录 行业信息 政策信息 1、国家统计局: 2025 年新能源汽车产量同比增长 25.1%,带动锂离子动力电池增长 41.7% 2、中汽协:争取在 1-2 年研制一批整车、部件系统和关键零部件的高水平团体标准 3、上海"十五五"规划建议：以软硬协同、数智驱动推动智能网联新能源汽车加快发 展 4、辽宁省工业和信息化厅 2025年生态环境保护工作总结及 2026年工作计划 5、阜阳市发展改革委关于《市政府 2025年重点工作》第四季度落实情况 6、广州:2026年推动 100个亿元以上项目开工建设 7、理想汽车旗下驱动技术公司增资至 3 亿,增幅约 67% 8、我国电动汽车充电基础设施(枪)总数破 2000 万大关,建成全球最大电动汽车充 电网络 9、财政部:中小微企业贷款贴息政策重点支持新能源、汽车、工业机器人、医疗装备 等 14个重点产业链 10、2025年江海区新增公共充电桩 260 支 11、广西南宁:2025年全市建成新能源汽车公共充电桩 30199个 12、商务部:截至 2025年底,每售出 10 辆乘用车就有 6 辆是新能源车 13、四川能源监管办聚焦民生用电 创新 ...

这些成绩印证了小鹏X9的竞争力，构建起这种竞争力的是优质的用户、技术驱动的产品力以及准确的产品定位。去年 12月，小鹏X9超级增程版贡献了X9系列近80%的交付量。 90后年轻人的第一台车竟是MPV 2025年下半年，大三排新能源家用SUV密集上市，MPV市场持续下滑。其中，去年12⽉下滑14.1%，第四季度则同⽐ 下滑16.1%。 在小鹏X9超级增程的带动下，小鹏X9是少见的实现快速增长的MPV车型，去年12月同比增长289.1%至5424辆，环比 增长也有67.7%，连续两个月将交付量保持较高水平。 把这些数字拆开来看，含金量更足。在2025年12月交付的小鹏X9中，有76%交付给个人用户，而非企业、商业用户， 远超于同行41%的水平，这意味着小鹏X9得到了家庭用户的深度认可。 在香港，小鹏X9打破了丰田埃尔法的"保姆车神话"，成为2025年下半年MPV销量第一名；在印尼市场，小鹏X9成为12 月的纯电MPV销量冠军。 家庭用户真实需求和产品精准洞察的"甜蜜点" 小鹏汽车产品经理、技术品牌负责人于桐表示，小鹏X9超级增程的核心卖点在于星舰造型外观、主动式后轮转向、辅 助驾驶、三排电动三折叠、1602km超 ...

经历了2024年的战略调整后，小鹏汽车于2025年发力竞速物理AI。随着2026年到来，公司做好"有准备 的增长"：在技术端，物理AI成果将陆续落地；在产品端，7款新车构建从入门到高端的矩阵，并借 助"一车双能"撬动更多市场份额。 "既有产品矩阵，也有大单品"成为重要特征。小鹏X9超级增程上市1小时打破历史大定纪录。 据乘联会数据，2025年上半年国内增程车零售销量为53.8万辆，同比增长16.5%，市场占比约9.8%。 2026年，包括宝马、广汽等在内的众多玩家将竞相推出增程产品，市场将迎来供给侧爆发。 同时，理想等传统增程车企进军纯电市场，这表明汽车动力路线的争论已告一段落，多元协同成为行业 共识。 "物理AI世界的出行探索者，面向全球的具身智能公司"，这是小鹏的全新定位，因此也被市场称为最像 特斯拉的中国公司。伴随着AI应用从实验室走向商业化、技术赋能规模化成为利润源，如何构建新护 城河，成为摆在小鹏面前的新课题。 梳理看来，小鹏手握"一车双能"、"跳级L4"、"全球扎根"三张底牌，今年借此开启进击模式。小鹏如何 在AI与出行的新赛道里，把自己变成下一个定义游戏的人，考验运营智慧。 重新定义增程市场 今 ...

1月19日，小鹏汽车在广州举行"小鹏X9超级增程用户画像分享交流会"，以多维数据解码为什么年轻家庭选择小鹏X9超级增程。 小鹏汽车产品经理于桐表示，小鹏X9超级增程凭借星舰造型外观、主动式后轮转向、辅助驾驶、三排电动三折叠、1602km超长续航、冰雪稳行系统六大核 心产品力，打造全场景无焦虑出行体验。 依托差异化产品定位与技术优势，小鹏X9超级增程实现跨年龄、跨地域、跨兴趣群体的广泛触达，既吸引90后、00后年轻家庭，也获得女性用户、北方地 区消费者和科技爱好者的好评。 2025年12月，小鹏X9交付量5424台，同比增速289.1%。值得关注的是，小鹏X9超级增程个人用户交付量近八成。 小鹏X9超级增程作为全新一代家用MPV，为市场带来新选择。购买小鹏X9超级增程的人群中，年轻人是主力军，90后占比高达57.2%，00后占比13.7%。 此外，在选择小鹏X9超级增程的用户中，女性车主占比22%，反映出其在家庭用户中的吸引力。用户普遍认为，小鹏X9"外观造型前卫、不显老气"，科技 感与时尚设计是赢得年轻家庭青睐的关键因素。36.8%的用户在提车后选择进行贴膜等个性化改装，体现出年轻家庭既"顾家"又"悦己"的多 ...

作者丨彭鑫 编辑丨安安 1月19日，小鹏汽车在广州举行"小鹏X9超级增程用户画像分享交流会"，以多维数据解码为什么年轻家 庭都选小鹏X9超级增程。 活动现场，小鹏汽车产品经理于桐表示，小鹏X9超级增程凭借星舰造型外观、主动式后轮转向、辅助 驾驶、三排电动三折叠、1602km超长续航、冰雪稳行系统六大核心产品力，打造全场景无焦虑出行体 验，树立了高端MPV出行和体验的新标杆。 小鹏X9超级增程突破了传统MPV固有的用户圈层，实现了跨年龄、跨地域、跨兴趣群体的广泛触达， 既吸引了90后、00后年轻家庭，也获得了女性用户、北方地区消费者和科技爱好者的好评，在竞争激烈 的高端MPV市场中实现强势突围。2025年12月，小鹏X9交付量5,424台，同比增速289.1%。 调研数据显示，在小鹏X9的用户中，首购比例高达21%。购买小鹏X9超级增程的人群中，年轻人是主 力军，90后占比高达57.2%，00后占比13.7%。而整个MPV行业中00后的平均占比仅为2%，这意味着小 鹏X9用户的购车年龄，比MPV用户平均年龄年轻10岁，展现出明显的年轻化趋势。此外，在选择小鹏 X9超级增程的用户中，女性车主占比22%，反映出其在 ...

Core Insights - Xiaopeng Motors is reshaping the high-end MPV market by attracting younger family users with its Xiaopeng X9 Super Range Extender, amidst a slowing overall MPV market and pressure on business-oriented models [1][3] User Demographics - The Xiaopeng X9 Super Range Extender has a notably younger user base, with 57.2% of users being born in the 1990s and 13.7% in the 2000s, significantly higher than the traditional MPV market average [1] - First-time buyers account for 21% of Xiaopeng X9 users, nearly double the industry average, indicating a strong acceptance in the family consumer market [1] - Female users represent approximately 22% of Xiaopeng X9 owners, with design, smart features, and driving experience being key factors for their preference [2] Purchase Behavior - About 80% of current orders for the Xiaopeng X9 come from users looking to upgrade from traditional luxury brands, with a test drive conversion rate of around 50%, which is relatively high among competitors [2] - The vehicle is increasingly being used for intercity and long-distance travel, with over 90% of users utilizing it for such purposes, and more than 80% reporting daily driving distances exceeding 500 kilometers [2] Regional Performance - The Xiaopeng X9 has shown significant growth in northern markets, with sales in some core cities increasing by over 300% year-on-year [3] - The user distribution spans a wide geographical area, indicating the vehicle's appeal across diverse regions [3] Product Features and Market Trends - The Xiaopeng X9's unique "large battery + large fuel tank" technology provides a competitive edge in terms of range, refueling convenience, and user experience [3] - The high-end MPV market is undergoing structural changes, with younger families becoming the core consumer group, leading to a shift in product definitions, technology paths, and usage scenarios [3] - Xiaopeng Motors plans to continue evolving its products and smart experiences based on real user needs, anticipating a new wave of competition and transformation in the MPV market [3]

Core Insights - Xiaopeng Motors' X9 Super Range has established a new benchmark for high-end MPV travel and experience, featuring six core product strengths that provide a worry-free travel experience across various scenarios [2] Market Performance - The X9 has achieved a remarkable year-on-year delivery growth of 289.1%, with 5,424 units delivered in December 2025, making it a standout performer in a sluggish MPV market [2] - The X9 has become the top choice for personal users in the high-end MPV segment, leading its competitors by approximately 35 percentage points in personal user deliveries [2] User Demographics - The X9 has a high first-time buyer ratio of 21%, nearly double the industry average, with 57.2% of buyers being born in the 1990s and 13.7% in the 2000s, indicating a significant appeal to younger families [5] - Female users account for 22% of X9 buyers, reflecting its attractiveness among family-oriented consumers [5] Product Features - The X9 boasts the longest range in its class at 1,602 km, with a 63.3 kWh battery and a pure electric range of 452 km, effectively eliminating range anxiety for users [12] - It features a unique three-row electric folding design, allowing for versatile space configurations to meet various travel needs [10] - The vehicle is equipped with advanced driving assistance capabilities, achieving full-scene coverage from highways to urban areas, enhancing user convenience [10] Technological Innovations - The X9 incorporates a pioneering "big battery + big fuel tank" combination, allowing for rapid charging and compatibility with 92-octane gasoline, making it suitable for regions with limited fuel availability [12] - The vehicle's ice and snow stability system is designed to address real-world challenges faced by northern families, providing effective solutions for adverse weather conditions [12] Brand Positioning - The X9 has gained recognition as a preferred choice among high-end users, with a significant portion of buyers coming from luxury brands, particularly BBA (Benz, BMW, Audi) owners [6] - Its modern design and advanced technology have made it a popular choice for tech-savvy and fashion-conscious consumers, further solidifying its position in the market [6]

Core Insights - Xiaopeng Motors' X9 model has achieved significant growth in the home MPV market, with a delivery volume of 5,424 units by December 2025, reflecting a year-on-year growth rate of 289.1% [1] - The X9's personal user delivery ratio is nearly 80%, surpassing competitors by approximately 35 percentage points, indicating a strong market position in the high-end MPV segment [1] User Demographics - The first-time buyer ratio for the X9 is 21%, nearly double the industry average, with 57.2% of users being born in the 1990s and 13.7% in the 2000s, showcasing a clear trend towards younger consumers [3] - Female ownership stands at 22%, highlighting the model's appeal among family users [3] Purchase Drivers - Key factors influencing purchase decisions include "avant-garde design," "leading intelligent experience," and "flexible and practical space," with about 37% of users opting for personalized modifications post-purchase [3] - Approximately 80% of users upgrading from other brands come from luxury brands, indicating strong recognition and appeal among high-end consumers [3] Technological Features - The X9 is equipped with a high-performance computing platform offering 2,250 TOPS, enabling comprehensive driving assistance across various scenarios [3] - The vehicle's intelligent cockpit will soon receive an OTA upgrade to the Dimensity AIOS 6.0 system, enhancing user experience [3] Design and Efficiency - The X9 features a Starship 2.0 design language and an optimized aspect ratio of 1.11, which reduces drag and enhances energy efficiency while maintaining an elegant and dynamic appearance [5] Range and Adaptability - The X9 is powered by a 63.3 kWh fast-charging lithium iron phosphate range extender battery, achieving a CLTC comprehensive range of 1,602 km and a pure electric range of 452 km [6] - It supports ultra-fast charging at 5C+800V, allowing for a 313 km charge in just 10 minutes, and is compatible with 92-octane gasoline [6] User Behavior and Market Trends - Over 92% of users utilize the vehicle for intercity travel, with 81.6% driving more than 500 km daily, demonstrating the model's long-range capability [8] - The X9 has seen significant sales growth in northern markets, with some key cities experiencing year-on-year increases exceeding 300% [8] Future Outlook - The release of the X9 user profile aids in understanding the high-end MPV market trends, as Xiaopeng Motors continues to explore new trends in the high-end pure electric MPV market [8]

Core Insights - The core viewpoint of the article highlights the emergence of the Xiaopeng X9 as a significant player in the MPV market, particularly appealing to younger consumers, with over 50% of its users being from the '90s generation [1][2]. Group 1: Product Features and Market Position - Xiaopeng X9 is positioned as a "super range extender" MPV, featuring six core strengths including a starship design, active rear-wheel steering, advanced driving assistance, three-row electric folding seats, a comprehensive range of 1602 kilometers, and a snow stability system [2]. - The vehicle aims to provide a "worry-free" travel experience across family scenarios, long-distance travel, and complex environments, marking a shift in the traditional MPV user base [2][4]. Group 2: User Demographics and Market Trends - The user profile of Xiaopeng X9 shows a significant shift, with nearly 80% of deliveries to individual users, which is approximately 35 percentage points higher than competitors in the same class [3]. - The vehicle has achieved a remarkable monthly delivery of 5424 units in December 2025, reflecting a year-on-year growth of 289.1% [2]. - The age distribution of Xiaopeng X9 users is notably younger, with '90s users making up 57.2% and '00s users at 13.7%, compared to an average of only 2% for '00s users in the overall MPV market [3]. Group 3: Strategic Implications and Industry Context - The market performance of Xiaopeng X9 reflects a pragmatic shift in the strategies of new energy vehicle companies, where the distinction between "pure electric" and "range extender" is becoming less pronounced [4]. - The success of the Xiaopeng X9 is seen as a test of the company's strategic flexibility and product adaptability in a rapidly evolving market [1][4].

Core Insights - Xiaopeng Motors is positioning its Xiaopeng X9 Super Extended Range MPV as the first choice for young families, with over 50% of users being born in the 1990s, breaking traditional MPV user boundaries [1] - The automotive industry is witnessing a shift in technology strategies, with Xiaopeng Motors moving towards extended range vehicles while competitors like Li Auto are focusing on pure electric models, indicating a recalibration of optimal solutions based on user needs and charging conditions [1] - The Xiaopeng X9 is the company's first super extended range product aimed at the global market, representing a critical step in expanding its technological portfolio and user demographics [1] Product Features - The core strengths of the Xiaopeng X9 Super Extended Range include its starship design, active rear-wheel steering, advanced driver assistance capabilities, three-row electric folding seats, a comprehensive range of 1,602 kilometers, and a snow stability system [2] - The vehicle aims to provide a "worry-free" travel experience by addressing family scenarios, long-distance travel, and stability in complex environments [2] User Demographics - The Xiaopeng X9 has a personal user delivery ratio of nearly 80%, which is approximately 35 percentage points higher than its competitors, leading to its top sales position in Hong Kong's MPV market and the highest sales in Indonesia for pure electric MPVs in December 2025 [3] - The user base is notably younger, with 57.2% of buyers being born in the 1990s and 13.7% in the 2000s, compared to an average of only 2% for the entire MPV market [3] - Female ownership is at 22%, indicating an increasing appeal in family decision-making scenarios [3] Software and Technology - Xiaopeng Motors is enhancing its software and intelligent experience, with the launch of the Dimensity AIOS 6.0 system on January 20, which will first be available on the Xiaopeng X9 and other models [3] Market Trends - The market performance of the Xiaopeng X9 reflects a pragmatic shift in technology choices among new energy vehicle companies, where the distinction between "pure electric" and "extended range" is becoming less clear, focusing instead on user demographics, usage scenarios, and system capabilities [4]