Core Insights - The automotive industry is currently focused on brand competition and the definition of luxury, with a shift towards new rules that favor Chinese brands [1][14] - Aion has demonstrated strong performance with over 57,000 new car deliveries in December 2025 and an annual total exceeding 420,000, showcasing its popularity and customer satisfaction [3][16] - Aion's M9 model has achieved the highest Net Promoter Score (NPS) in the new energy SUV segment, indicating strong customer loyalty and satisfaction [3][16] Group 1: Market Performance - Aion's M9 has maintained the top position in sales for luxury SUVs priced over 500,000 yuan for 20 consecutive months [3][16] - The brand has received accolades in various categories, including NPS first place, brand development confidence index first place, and the most favored brand index for vehicles priced above 300,000 yuan [3][16] - Aion's M8 model has also performed well, ranking second in NPS and becoming the sales champion in the 400,000 yuan market segment [3][16] Group 2: Brand Strategy and Innovation - Aion is redefining luxury by integrating advanced technology and customer service, moving away from traditional luxury definitions [6][10] - The brand emphasizes continuous improvement through over-the-air updates, allowing customers to experience the latest technology without needing to purchase new models [11][25] - Aion's focus on safety and user experience is evident in its advanced driver assistance systems, which have been used extensively, preventing numerous potential accidents [11][25] Group 3: Customer Experience and Service - Aion has restructured its service model to provide high-quality, proactive customer support, including unique offerings like satellite rescue services [13][27] - The brand's commitment to customer satisfaction is reflected in its policies, such as free service for delays and lifetime paint warranties [13][27] - Aion's approach to service is designed to ensure that customer needs are met wherever they are, enhancing the overall luxury experience [13][27] Group 4: Industry Impact - Aion's success represents a significant shift in the automotive industry, as it gains influence over luxury market definitions and standards [14][28] - The brand's achievements indicate a new era for Chinese automotive brands, showcasing their ability to compete on a global scale without relying on traditional advantages [14][28] - Aion's model serves as a case study for how brands can leverage technology and customer engagement to redefine market dynamics [14][28]

作者丨彭鑫 编辑丨安安 10月30日，以"触手可及"为主题，风云T11全球上市发布会于北京首都国际会议中心拉开帷幕。作为风 云品牌焕新后的首款旗舰SUV，风云T11定位"智享大六座旗舰SUV"，新车围绕"超安全、大空间、更豪 华、好智慧"四大核心价值，深度融合双IMAX家庭影院、全维守护空间、露营全家乐、快乐成长空间 等沉浸式场景。 百万级智能豪华，是懂用户、省心力的智慧陪伴。风云T11 搭载猎鹰高阶辅助驾驶系统，配备27 个感 知单元与200TOPS 算力芯片，支持高速NOA、城市NOA 与跨楼层记忆泊车等全场景智驾功能，全场景 泊车辅助可精准应对垂直、水平、斜向等各类车位。 新车更搭载全新小奇同学AI 语音助手，支持多音区识别与方言交互，配合多屏信息流转，实现 "人车合 一" 的交互体验。AI 智能电池管理系统与AI 数字底盘贯穿全生命周期，24 小时云端电池监测、CST 舒 适制动智能防晕车功能等，精准解决家庭用户顾虑。 风云品牌始终坚持"以用户为中心"的理念，让用户享受到"入门即豪华"的用车体验。风云T11将11大百 万级豪华配置列为全系标配，彻底打破"高端配置需加价选装"的行业惯例。这11大标配包括 ...