Core Viewpoint - There is a growing consumer complaint regarding the shrinking size of McDonald's hamburgers, with discussions trending on social media platforms like Weibo, Xiaohongshu, and Douyin [1][2]. Group 1: Consumer Sentiment - Many consumers believe that McDonald's hamburgers are getting smaller while prices are increasing [4]. - A specific incident highlighted a consumer's comparison of a McDonald's hamburger to the size of a macaron, which gained significant attention on social media [2]. Group 2: Company Response and Pricing - McDonald's customer service acknowledged the complaints and stated that they would report the issue to relevant departments [7]. - As of December 15, 2025, many McDonald's menu items saw price increases ranging from 0.5 to 1 yuan, including various hamburgers and meal sets [7]. - Previous price adjustments were noted, with a 0.5 yuan increase for breakfast items and Happy Meal prices confirmed in February 2025 [7]. Group 3: Financial Performance - McDonald's reported a third-quarter revenue of $7.08 billion for 2025, a 3% year-over-year increase, slightly below market expectations [7]. - The net profit for the same quarter was $2.28 billion, a 2% increase, with adjusted net profit slightly down to $2.31 billion compared to $2.32 billion in the previous year [7]. - The company's same-store sales in the international franchise market, including China, grew by 4.7% year-over-year [7]. Group 4: Market Presence - By November 2025, McDonald's had expanded to over 7,500 restaurants across more than 280 cities in China, employing over 200,000 staff and serving over 1.3 billion customers in 2024 [7].

Core Viewpoint - Consumers are increasingly complaining about the shrinking size of McDonald's burgers, leading to discussions on social media platforms about the perceived reduction in burger size and rising prices [1][3]. Group 1: Consumer Sentiment - Many consumers believe that McDonald's burgers are getting smaller while prices are increasing [3]. - A specific incident highlighted a burger being compared in size to a macaron, which sparked trending discussions on social media [1]. Group 2: Burger Size Debate - Some bloggers argue that the perceived size reduction of McDonald's burgers may be a result of the "Mandela Effect," suggesting that the burgers have not actually changed in size [4]. - Measurements of various burgers indicate that McDonald's offerings, such as the Big Mac (207.8g, 477cm³), are comparable to competitors like KFC's products [6]. Group 3: Pricing and Financial Performance - McDonald's has raised prices on many menu items by approximately 0.5 to 1 yuan, with some products experiencing multiple price increases over time [8]. - The company's Q3 2025 report showed revenue of $7.08 billion, a 3% year-over-year increase, and a net profit of $2.28 billion, which is a slight decrease from the previous year [8]. - As of November 2025, McDonald's operates over 7,500 restaurants across more than 280 cities in China, employing over 200,000 people and serving over 1.3 billion customers in 2024 [8].