1月26日起，肯德基对外送产品价格做出小幅调整，平均调整金额为0.8元，堂食价格保持不变。 肯德基方面表示，为了更好地应对运营成本的变化，保持稳定健康的经营，公司在充分评估后，对部分 外送产品的价格进行了调整。深受消费者喜爱的"疯狂星期四"、"周末疯狂拼"、"OK餐三件套"等优惠 套餐价格，保持不变。 肯德基方面表示，将持续优化成本结构，最大程度为消费者提供高品质与高性价比的产品和服务。 此外，2024年年初，肯德基对配送费进行了调整，肯德基宅急送外送费官方定价从9元下调为6元。与 此同时，肯德基称将酌情收取打包服务费。肯德基称，此举是为了更好地提升外送产品的服务体验，其 将对外送打包袋进行保温升级，并提供专人打包服务。 同样作为连锁快餐品牌，麦当劳近年来也在调整部分产品价格。2025年12月15日起，麦当劳也宣布部 分餐品的价格增加0.5到1元。不过，"1+1随心配"仍维持13.9元起的定价，若套餐中选择"双层吉士汉 堡"，到手套餐价为14.9元。除此之外，套餐保持13.9元的价格不变。 2025年2月，麦当劳中国方面确认，其调整了早餐部分产品以及开心乐园餐的价格，涉及猪柳蛋麦满 分套餐、原味板烧鸡腿麦满分 ...

此外，2024年年初，肯德基对配送费进行了调整，肯德基宅急送外送费官方定价从9元下调为6元。与此同时，肯德基称将酌情收取打包服 务费。肯德基称，此举是为了更好地提升外送产品的服务体验，其将对外送打包袋进行保温升级，并提供专人打包服务。 同样作为连锁快餐品牌， 麦当劳近年来也在调整部分产品价格。 2025年12月15日起，麦当劳也宣布部分餐品的价格增加0.5到1元。不 过，"1+1随心配"仍维持13.9元起的定价，若套餐中选择"双层吉士汉堡"，到手套餐价为14.9元。除此之外，套餐保持13.9元的价格不 变。2025年2月，麦当劳中国方面确认，其调整了早餐部分产品以及开心乐园餐的价格，涉及猪柳蛋麦满分套餐、原味板烧鸡腿麦满分套餐 等，涨幅为0.5元。在此前，麦当劳中国于2023年12月27日起调整了部分产品价格，平均涨幅约3%。在2023年的价格调整中，麦当劳并 未上调1+1随心配套餐的价格，保持了以往13.9元的价格不动。此外，2024年底，麦当劳宣布，麦乐送将于2024年12月9日启用新的收费 模式，外送费定价由9元调整为6元，并根据餐品数量收取打包服务费（新的收费模式同样适用于团餐渠道）。 据澎湃新闻， ...

Core Viewpoint - There is a growing consumer complaint regarding the shrinking size of McDonald's hamburgers, with discussions trending on social media platforms like Weibo, Xiaohongshu, and Douyin [1][2]. Group 1: Consumer Sentiment - Many consumers believe that McDonald's hamburgers are getting smaller while prices are increasing [4]. - A specific incident highlighted a consumer's comparison of a McDonald's hamburger to the size of a macaron, which gained significant attention on social media [2]. Group 2: Company Response and Pricing - McDonald's customer service acknowledged the complaints and stated that they would report the issue to relevant departments [7]. - As of December 15, 2025, many McDonald's menu items saw price increases ranging from 0.5 to 1 yuan, including various hamburgers and meal sets [7]. - Previous price adjustments were noted, with a 0.5 yuan increase for breakfast items and Happy Meal prices confirmed in February 2025 [7]. Group 3: Financial Performance - McDonald's reported a third-quarter revenue of $7.08 billion for 2025, a 3% year-over-year increase, slightly below market expectations [7]. - The net profit for the same quarter was $2.28 billion, a 2% increase, with adjusted net profit slightly down to $2.31 billion compared to $2.32 billion in the previous year [7]. - The company's same-store sales in the international franchise market, including China, grew by 4.7% year-over-year [7]. Group 4: Market Presence - By November 2025, McDonald's had expanded to over 7,500 restaurants across more than 280 cities in China, employing over 200,000 staff and serving over 1.3 billion customers in 2024 [7].

Core Viewpoint - McDonald's has recently increased prices on most menu items by 0.5 to 1 yuan, while the "1+1 Flexible Combo" remains unchanged at 13.9 yuan, indicating a strategic pricing adjustment amidst rising operational costs [1][3]. Price Adjustments - The price increase affects various products, including burgers, snacks, and meal combos, with the adjustment being part of a broader trend of annual price hikes since 2021 [3]. - In December 2023, McDonald's announced an average price increase of approximately 3% across its menu, with specific items like the "1+1 Flexible Combo" not experiencing a price change [3][4]. Operational Insights - McDonald's China CEO emphasized the importance of maintaining affordable pricing while ensuring sustainable business practices, indicating a cautious approach to pricing strategies [4]. - The company's Q3 2025 report showed a revenue of $7.08 billion, a 3% year-over-year increase, and a net profit of $2.28 billion, reflecting a slight decline in adjusted net profit compared to the previous year [4].