2025年12月，麦当劳陆续在青海西宁、宁夏银川开设首家门店，"中国所有省份都有麦当劳了"的话题迅 速冲上社交平台热搜。从1990年中国内地第一家麦当劳落户深圳，到如今"解锁"最后两座西部省会城 市，实现在中国省级行政区门店全覆盖，国际餐饮品牌麦当劳这场历时35年的中国市场"收官之战"，为 何引发热议？从麦当劳拼齐中国内地市场拼图，到蜜雪冰城、霸王茶姬等中国餐饮品牌强势出海，这 一"引进来"与"走出去"的双向市场行为背后又释放出哪些经济信号？ 2025年12 月21日，麦当劳青海首店在西宁市海湖新区开业。（解统强 摄） 为国际品牌提供"首店效应" 【原标题】中国消费品牌成全球出海"新势力" 文/本报记者 解统强 1990年，中国内地首家麦当劳在深圳罗湖区开业。开业当天，排队人群绵延至门外的广场，500个座位 座无虚席，单日营业额与客流量双双刷新纪录。35年后，麦当劳青海首店在西宁市海湖新区开业。至 此，中国所有省级行政区都开设了麦当劳门店。 在麦当劳青海首店，人潮涌动、热闹非凡，点餐区和取餐区都挤满前来体验的顾客。"以前如果想吃麦 当劳，还得去外地或者托人从外地带回来，现在在家门口就能吃上了。"西宁市民李梦华 ...

中国商报（记者 冉隆楠）2025年，对餐饮行业来说是不容易的一年。面对行业普遍的经营压力，餐饮企业们开始积极自救。有的企业开始尝试小店，有的 企业开始降价，有的企业重新开始现炒。一系列动作背后，是餐饮行业在不确定性中寻找确定性，回归商业本质，想要抓住消费者的心。 大牌都爱打"副牌" 赶在新年前，2025年12月底，麻六记子品牌"小麻六"全国首店在石家庄正式开业，主打"更小、更精、更轻"的轻正餐模式。 与定位家庭聚餐的"麻六记"正餐大店不同，"小麻六"正如其名，走的是更轻盈的"轻正餐"路线，门店面积控制在200平方米左右，约有40道SKU，更加聚焦 川派风味的小吃。"小麻六"人均消费约为60元，相较于主品牌"麻六记"百元左右的客单价更为亲民。 无独有偶，此前，海底捞开出了首家社区店，面积也仅有200多平方米。除了传统火锅用餐区外，该门店还设有早餐车，售卖手工现制酱肉包、茶叶蛋、粥 品等。而就在12月19日，海底捞的全国首家大排档火锅店开门迎客。事实上，海底捞已成功孵化出焰请烤肉铺子、小嗨爱炸等14个餐饮品牌。截至2025年6 月底，"红石榴计划"多元化战略旗下品牌门店共计126家，其他餐厅收入达5.97亿元，同 ...

Investment Dynamics - McDonald's China plans to invest over 400 million RMB in talent training and development over the next three years, focusing on upgrading its Hamburger University with three main directions: "smarter, more open, and more focused on holistic growth" [3] - Jinzi Ham announced a plan to acquire up to 300 million RMB for a 20% stake in Zhongsheng Microelectronics, indicating a strategic shift towards the semiconductor industry due to slow growth in its main business [5] - Heineken announced a cash acquisition of Florida Ice and Farm Company (FIFCO) for 3.2 billion USD (approximately 227.52 billion RMB), expanding its beverage and retail business in Central America [7] Brand Dynamics - Xibei has established a new restaurant management company, Fan Jiji, with a registered capital of 500,000 RMB, aiming to isolate risks from its main brand due to declining customer traffic [9] - Xiaobing Xiaobing has formed a new restaurant management company, Xiaoniu, with a registered capital of 50 million RMB, marking a shift towards a "headquarters platform + partner" model [13] - Starbucks has launched a limited edition product line inspired by Dunhuang murals, enhancing store efficiency and providing a replicable model for "coffee + cultural tourism" [16][17] Product Development - Magnum Ice Cream plans to utilize AI technology from NotCo to reformulate products and develop new offerings, marking a significant step in AI-driven food research [20] Personnel Dynamics - René Lammers has been appointed as Executive Vice President and Chief Research and Innovation Officer at Estée Lauder, effective October 1, indicating a shift in R&D strategy to a board-level decision-making process [23] - The CFO of China Resources Beer, Zhao Wei, has resigned, creating a potential gap in financial decision-making at a critical time [26] - Wei Zhe has been appointed to the Food Safety and Sustainability Committee of Yum China, reflecting an upgrade of ESG and food safety oversight to the board level [29]