Core Insights - JD Fresh has launched a "Healthy Living Week" campaign, promoting organic products at affordable prices, starting from 9.9 yuan, aiming to make organic living more accessible to consumers [1][3] Group 1: Market Demand and Growth - JD Fresh has introduced over 200 new organic products since the 618 shopping festival, covering a wide range of categories including fresh fruits and vegetables, grains, oils, and baby food [3] - The sales of organic products at JD Fresh have seen over a twofold increase in the first half of this year, with the user base for its private label organic products tripling [3] Group 2: Quality Control and Assurance - JD Fresh implements a strict quality control system throughout the supply chain, ensuring that suppliers meet rigorous standards and that organic certifications are verified [3] - The company conducts regular third-party testing on key safety indicators to back its commitment to "true organic" products [3] Group 3: Featured Products and Offerings - The campaign features popular organic products such as organic yogurt priced at 9.9 yuan and organic flaxseed oil at 19.9 yuan, which can be used in popular health recipes [5] - A selection of clean-ingredient snacks is also available, including French butter croissants and 100% fruit juices, with prices starting at 9.9 yuan [7] Group 4: Delivery and Accessibility - Consumers can order organic products through the JD app or WeChat mini-program, with delivery available within 30 minutes for locations within 3 kilometers [7] - Non-JD Plus members can enjoy free shipping on orders over 39 yuan within 5 kilometers, while JD Plus members benefit from additional shipping privileges [7]

Group 1 - The signing ceremony for the official dairy product sponsor of the 2025 World Games was held in Chengdu, with Yili Group's JinDian brand partnering with the Chengdu World Games Executive Committee to provide nutritional support for athletes and coaches from over 100 countries and regions [1][11] - Yili Group's Vice President Su Yufeng emphasized the alignment of the JinDian brand's organic lifestyle philosophy with the health and vitality represented by the World Games, introducing a high-protein product specifically for post-exercise nutrition [5][16] - The Chengdu World Games Executive Committee expressed high expectations for the partnership, highlighting the importance of nutritional health support for global participants and the commitment to ensuring a "simple, safe, and exciting" event [7][11] Group 2 - The signing marks a new beginning for collaboration, with JinDian and the Chengdu World Games Executive Committee sharing the mission of providing essential support for the event [11] - The event featured interactive activities related to the World Games, allowing consumers to experience sports and promoting the spirit of teamwork and collaboration [13] - Yili aims to enhance its national brand image on a global stage, showcasing Chinese health wisdom and modern corporate innovation while contributing to public health and international sports culture exchange [16]