来源丨凤凰网财经《公司研究院》 对于高价的"消费刺客"，市场总会给出最直接的回应。 近日，号称"牛奶界爱马仕"的品牌"谢添地"被曝产品价格大幅下跌，此前其主打的产品售价12.8元一盒，明显高于金典、特仑苏等 品牌，今年其在原有产品线基础上推出的新款，最低价格已降至"3元档"。 这是2024年11月才高调走向市场的牛奶品牌，以源自"东北黑土地"，选用"全球仅有1%的娟姗牛"、"4.3g/100ml超高蛋白含 量"为核心卖点。母公司越秀辉山为了推广"谢添地"，曾集中投入大量资源，赞助综艺节目《声生不息》《妻子的浪漫旅行 2025》，广告宣传一度声势浩大。 然而仅上市一年时间，"谢添地"怎么就高端不动了？ 01 从"牛奶界爱马仕"到"3元档" 2024年12月上市之初，"谢添地"主打两款高端产品：4.3g黑土娟姗纯牛乳，每提128元，平均每瓶12.8元；黑土A2纯牛奶，每提 78元，平均每瓶7.8元。 图源谢添地天猫旗舰店 这一价位明显高于市场同类高端产品。金典、特仑苏类似规格的产品，一提售价在50元上下，即便联名限量款一般也不超过百元。 今年下半年，"谢添地"推出了平价产品，单瓶价格降至3元-4元区间。与初代产品 ...

伊利股份 20251225 请简要介绍一下公司 2025 年前三季度的经营表现。 2025 年前三季度，公司展现了较强的经营韧性，实现营业收入 905.6 亿元， 同比增长 1.7%。液态奶方面，经历了 2024 年的渠道调整后，产品新鲜度、 经销商盈利能力和渠道终端掌控力均有提升，渠道库存维持在较低水平。尽管 需求端仍面临压力，但液奶市场份额保持稳定，常温酸奶市占率提升至 70%。 乳饮料凭借新品"嚼柠檬"实现正增长，低温液奶逆势增长。奶粉和奶制品业 务收入实现双位数增长，其中婴配粉市场份额跃居全国第一。成人营养品和奶 酪业务依托节庆需求和 B 端渠道拓展，实现双位数增长。冷饮业务前三季度同 比增长 13%。 公司对 2025 年四季度及未来的展望如何？ 四季度是乳制品行业淡季，公司主要工作聚焦于 10 月双节过后产品新鲜度优 化和渠道库存调整，为 2026 年春节备货做准备。从全年看，公司希望整体收 婴配粉业务 2025 年实现双位数增长，市场份额提升。线上业务增长超 过 20%，通过推出添加乳铁蛋白的高端新品实现高端化升级，量价齐升。 成人营养品业务主要集中在成人奶粉领域，通过与同仁堂合作推出功能 性成 ...

Core Insights - The "ESG China 8th Beijing Responsibility Exhibition" was held on November 20, focusing on corporate responsibility in the new era, with Yili Group recognized as the top in the dairy industry for corporate social responsibility for the eighth consecutive year [1][2] Group 1: Corporate Social Responsibility - Yili Group was awarded the top position in the "Corporate Social Responsibility Development Index" for the dairy industry, as recognized by the Chinese Academy of Social Sciences, highlighting its commitment to ESG principles and sustainable development [2] - The "Corporate Social Responsibility Blue Book (2025)" has been published for 17 years, establishing a benchmark for evaluating corporate social responsibility management and information disclosure [2] Group 2: Environmental Initiatives - Yili has implemented a "dual footprint" carbon reduction model since 2007, aiming for carbon neutrality across its entire supply chain by 2050, having already achieved peak carbon emissions in 2012 [3][5] - The company has developed six zero-carbon products and multiple carbon-reducing products, with 43 factories recognized as national "green factories" and 34 as "water-saving enterprises," leading the industry [3] Group 3: Global Engagement - Yili has actively participated in global climate governance, showcasing its "dual footprint" carbon reduction strategy at international conferences, including the UN Climate Change Conference [5][6] - The company was invited to share its sustainable development practices at the UN Convention to Combat Desertification, emphasizing its role in global climate action [5] Group 4: Community and Social Impact - Yili has established six long-term public welfare projects, focusing on nutrition improvement for the elderly and children, benefiting over 40,000 elderly individuals [6][7] - The company collaborates with partners to enhance social value through various initiatives, including disaster relief and community nutrition programs [6][7] Group 5: Recognition and Awards - Yili has been recognized as a leader in ESG practices, ranking first in the "China ESG Listed Company Pioneer 100" index for three consecutive years and receiving the highest rating in sustainable development reports from the Chinese Academy of Social Sciences [10] - The company has been included in the "2025 Best Practice Cases for Sustainable Development" by the China Listed Companies Association, reflecting its commitment to ESG governance and sustainable supply chains [10]

Core Viewpoint - Yili Group has demonstrated strong profit growth and a stable dividend policy, reflecting confidence in future cash flow and long-term profitability [3][12]. Financial Performance - In the first three quarters of 2025, Yili achieved total revenue of 90.564 billion yuan, a year-on-year increase of 1.71%, and a net profit attributable to shareholders of 10.103 billion yuan, up 18.73% [1][14]. - The company plans to distribute a cash dividend of 3.036 billion yuan, showcasing its commitment to shareholder returns [1][12]. Business Segments - Yili leads the liquid milk sector with revenue of 54.939 billion yuan, while its milk powder and dairy products segment reported revenue of 24.261 billion yuan, marking a significant growth of 13.74% year-on-year [6][10]. - The infant formula segment continues to dominate the market, maintaining a leading market share and achieving double-digit revenue growth [6][8]. Strategic Initiatives - Yili's long-term strategy focuses on innovation and product development, with recent advancements in core nutritional areas such as HMO and lactoferrin [8][19]. - Collaborations with traditional medicine brands have led to the creation of new health-oriented dairy products, which have seen substantial sales growth [8][19]. Dividend Policy and Cash Flow - Yili has a strong track record of returning capital to shareholders, with a total dividend payout exceeding 58.5 billion yuan since its listing and maintaining a dividend payout ratio above 70% for six consecutive years [12][14]. - The company's net cash flow from operating activities reached 6.436 billion yuan in Q3 2025, more than double its net profit for the same period, indicating robust cash generation capabilities [13][14]. Resilience and Growth Strategy - Yili's diversified business model, comprising cash cow (liquid milk), growth (milk powder, ice cream), and emerging (health drinks, cheese) segments, provides resilience against market fluctuations [16][19]. - The company's global expansion strategy has evolved from merely exporting products to establishing brands and systems in international markets, contributing to significant growth in key categories [17][19].

Core Insights - The core viewpoint of the article highlights the resilience of Yili Group in the dairy industry, showcasing revenue growth and a significant increase in non-recurring net profit despite a challenging market environment [1][2]. Financial Performance - In the first three quarters of 2025, Yili achieved total revenue of 90.564 billion yuan, a year-on-year increase of 1.71% [2] - The net profit attributable to shareholders was 10.426 billion yuan, a decline of 4.07% year-on-year, while the non-recurring net profit reached 10.103 billion yuan, marking an 18.73% increase [2] - This is the first time Yili's non-recurring net profit has surpassed 10 billion yuan in the first three quarters, indicating improved core profitability and high-quality development of its main business [2]. Profitability and Cost Management - The strong growth in non-recurring net profit is attributed to product structure optimization, an increase in the proportion of high-margin products, and refined cost control [4] - The gross margin improved by 0.52 percentage points to 35.32%, reflecting the company's pricing power and cost control advantages in high-end and functional products [4] - The sales expense ratio decreased by 0.98 percentage points to 18.28%, while the management expense ratio was 3.84% and the R&D expense ratio was 0.69%, indicating stable overall expense ratios [4]. Business Segments Performance - Yili's liquid milk segment remains the industry leader, generating revenue of 54.939 billion yuan in the first three quarters [5] - The milk powder segment achieved revenue of 24.261 billion yuan, a historical high with a year-on-year increase of 13.74%, maintaining the top market share in China [5] - The ice cream business also performed well, with revenue of 9.428 billion yuan, a 13% increase, continuing its leadership in the industry for thirty consecutive years [5]. Global Expansion - Yili is accelerating its global expansion, with brands like Jinlingguan and Cremo entering markets in Hong Kong and Saudi Arabia, and the JinDian brand launching in Singapore [6] - The overseas business showed strong performance, particularly in core categories like ice cream and infant goat milk powder, becoming a key driver for global business expansion [6]. Dividend Policy - Yili announced a mid-year dividend plan, marking the first time in its history to implement such a distribution, responding to regulatory encouragement for companies to reward investors [7] - The company plans to distribute a cash dividend of 0.48 yuan per share, totaling approximately 3.036 billion yuan, which accounts for 29.12% of its net profit for the first three quarters [7] - With a projected dividend yield exceeding 6%, Yili ranks among the top dividend-paying companies in the A-share market [7][8].

Core Insights - Yili Group (600887.SH) reported a total revenue of 90.564 billion yuan for Q3 2025, marking a year-on-year increase of 1.71% [1] - The company's net profit attributable to shareholders, excluding non-recurring items, exceeded 10 billion yuan for the first time, reaching 10.103 billion yuan, a year-on-year growth of 18.73% [1] Revenue Breakdown - The liquid milk segment remains the industry leader, with brands like Jindian and Anmuxi driving high-quality growth, resulting in increased revenue and market share in the low-temperature white milk category [1] - The infant formula milk powder business achieved both sales and market share leadership, further expanding its competitive advantage [1] - The adult milk powder segment maintained double-digit growth, securing the top market share [1] - Total revenue from milk powder and dairy products reached 24.261 billion yuan, a historical high with a year-on-year increase of 13.74% [1] - The ice cream business generated 9.428 billion yuan in revenue, reflecting a 13.00% year-on-year growth, maintaining its industry-leading position for thirty consecutive years [1] International Performance - The overseas business continued to show high-quality growth, demonstrating strong performance during the reporting period [1]

Core Insights - The dairy industry is facing increasing survival pressures, with major players like Mengniu and Yili needing to collaborate to reshape the industry landscape [3][8] - The average price of fresh milk in Q2 this year was only 3.04 yuan/kg, significantly below the breakeven point of 3.5 yuan/kg for most farms, leading to over 90% of dairy farms operating at a loss [3][8] Company Strategies - Mengniu's premium product, "Te Long Su," has achieved sales exceeding 30 billion yuan, becoming the largest single product in the global dairy industry, while also launching a new "desert organic" product [5][8] - Yili's "Jindian" focuses on creating a high-end image through organic branding but lacks a clear connection between organic and source quality, which may limit its competitive edge [5][8] Market Trends - The dairy market is characterized by a dominance of liquid milk, with 92.7% of total dairy production in China being liquid milk, while deep-processed products like cheese and butter account for less than 7.3% [8][9] - The B2B dairy market has expanded to a scale of hundreds of billions, with significant demand for dairy products from coffee chains like Starbucks and Luckin Coffee [9] Competitive Landscape - Both Mengniu and Yili have faced challenges with product packaging similarities, leading to consumer confusion, but Mengniu has chosen to focus on its development strategy rather than legal disputes [6][7] - The overall dairy consumption has declined, with a 9.6% drop in sales across all channels, prompting companies to shift focus towards product quality and pricing [7][8]

Core Insights - The 2025 World Dairy Summit, hosted by the International Dairy Federation (IDF), took place in Santiago, Chile, focusing on "Nourishing a Sustainable World" and gathering global dairy representatives to discuss innovation and sustainability in the industry [2] Group 1: Company Achievements - Yili Group's Vice President, Dr. Yun Zhanyou, was re-elected to the IDF Board, continuing as the only board member from China [2] - Yili Group received five nominations for the IDF Dairy Innovation Awards, the highest number for any dairy company globally, and won two awards, making it the most awarded dairy company and the only Chinese winner [4] - Yili's "Xinhui Bone Nutritional Formula Milk Powder" won the "Human Nutrition Dairy Product Innovation Award," while its "Anmuxi Limited Edition Eco-Friendly Packaging" won the "Dairy Product Packaging and Transparency Innovation Award" [5] Group 2: Industry Impact - Yili's achievements in the IDF Dairy Innovation Awards reflect its strength in product innovation, sustainable packaging, food safety, and quality management, showcasing the robust development of China's dairy industry [8] - The Yili exhibition at the summit featured a blend of Chinese culture and products, attracting global attention and demonstrating the company's commitment to quality and innovation [8] - The overall quality of Chinese raw milk has surpassed EU standards, with Yili leading in key metrics, indicating significant progress in the industry over the past two decades [11]

Core Viewpoint - Yili Group's half-year report shows strong performance with revenue of 61.933 billion yuan, a year-on-year increase of 3.37%, and a net profit of 7.016 billion yuan, up 31.78%, exceeding market expectations [1][2] Financial Performance - In Q2, Yili's revenue grew by 5.77%, with net profit increasing by 44.65% year-on-year, indicating a clear profitability turning point [2] - The overall gross margin for Yili reached 36.21%, an increase of 1.27 percentage points year-on-year, with a net profit margin of 11.33%, marking a historical high [3] Business Segments - Yili's liquid milk segment generated revenue of 36.126 billion yuan, maintaining the largest market share in the industry; the milk powder and dairy products segment achieved 16.578 billion yuan in revenue, up 14.26%, also leading the market [2] - The diversified business now accounts for over 40% of Yili's revenue, with high gross margins contributing to overall profitability [3] Market Trends - The dairy industry is expected to see growth, with structural opportunities in low-temperature milk and rural markets [5] - Yili is well-positioned to capitalize on these trends due to its strong brand, distribution channels, and supply chain advantages [5] Future Outlook - The stabilization of raw milk prices is anticipated to lead to a new growth phase for Yili, with expectations of a return to a state of volume and price increase [6] - Recent government policies aimed at boosting consumption and stabilizing dairy production are expected to further support the industry's recovery [6]

Core Viewpoint - The latest half-year report for 2025 reveals the strong growth momentum of Yili Group, highlighting its robust performance across various product categories and successful international expansion [1][4]. Financial Performance - In the first half of 2025, Yili achieved revenue of 61.933 billion yuan, a year-on-year increase of 3.37%, while the net profit attributable to shareholders after deducting non-recurring gains and losses reached 7.016 billion yuan, up 31.78%, setting a new historical high [4][6]. - The company maintains its position as the leading player in the Asian dairy industry, with a continued expansion of its competitive advantage [4]. Business Structure Optimization - Yili's business structure is continuously optimizing, with stable growth in its core liquid milk segment and significant market share gains in milk powder and cheese, contributing to the "second growth curve" [3][6]. - The revenue from milk powder and dairy products has increased from 11% of total revenue in 2019 to 27% in the first half of 2025, indicating a diversification and balance in product offerings [6]. Product Innovation and Development - Yili has launched several innovative products, including various types of tea and low-sodium mineral water for infants, which have received high market recognition and contributed to double-digit growth in the water beverage segment [7]. - The company has established a diverse product matrix, with leading brands in various categories such as liquid milk, infant formula, and ice cream, focusing on specific consumer segments and scenarios [7]. International Expansion - Yili's internationalization efforts are accelerating, with brands like "Jinlingguan" entering markets in Hong Kong and Saudi Arabia, and a notable presence at the 2025 FIBA Asia Cup [8][12]. - The overseas cold drink business has seen a revenue increase of 14.4%, while the infant goat milk powder segment has grown by 65.7% [8]. Global Supply Chain and Sustainability - The company is enhancing its global supply chain network, achieving efficient coordination between domestic and international markets, particularly in regions like Oceania and Europe [10][13]. - Yili is committed to building a sustainable ecosystem, with initiatives like the "Zero Carbon Alliance" and the "Global Low Water Footprint Initiative," which have seen significant participation from industry partners [15]. Research and Development - Yili has established a global innovation network with 15 innovation centers, collaborating with renowned universities and research institutions to drive advancements in nutrition, food safety, and sustainable packaging [15][16]. - The company emphasizes local adaptation in product development, tailoring offerings to meet regional tastes and preferences, which enhances brand resilience in international markets [18].