图源：世研大消费指数 乳制品以靶向性技术破壁健康痛点，颗粒化场景营销重构消费价值 从品牌分布来看，乳制品集群本月以"技术驱动健康升级"与"场景精准渗透"双轨并进，重构春季消费价 值。 季节更迭催生免疫力需求高峰，伊利畅轻借势推广含专利菌株产品，以尖端益生菌科技直击肠道 健康痛点；蒙牛与金典则聚焦乳品本源技术突破——前者以富含乳铁蛋白的鲜奶强化免疫属性，后者凭 借有机A2β-酪蛋白牛奶精准化解乳糖不耐人群的饮用障碍，将生物科技转化为可感知的消费解决方 案。 场景化创新层面，安慕希联名其他品牌推广便携装，将酸奶从餐桌延伸至春游场景，通过产品形态革新 绑定户外轻享时刻。 其他品牌差异化竞争路径同样清晰：金典在高端赛道深化信任壁垒，直播间实时展示有机牧场溯源过 程，使"有机"概念可视化、可验证；德运则作为进口品牌代表，以行业头部奶粉配方切入健康升级赛 道，在传统奶粉品类中拓展脱脂新战场。五大品牌共同印证乳品行业趋势——健康诉求正从泛化概念向 靶向性技术解决方案跃迁，而消费场景的精细化切割正成为品牌增长的核心引擎。 生鲜以保鲜技术供应链迭代重构信任链，场景显性化激活即时消费 本次监测周期内，伊利、怡颗莓和三只松鼠分别以 ...

转自：新余市市场监督管理局网站 新余高新区市场监督管理局食品安全监督抽检信息公示通告 依据《中华人民共和国食品安全法》《中华人民共和国食品安全法实施条例》等有关规定，新余高新区市场监督管理局本期公布抽检信息涉及我市18个大类 171批次样品，现将抽检信息公布如下： 总体情况：本次抽检信息涉及18个大类171批次样品，合格167批次，不合格4批次。本公示产品检验信息详见附件。 不合格食品已依法予以控制,已对不合格食品开展核查处置,特别提醒消费者,如购买或在市场上发现通告所列的不合格食品时,请拨打食品安全投诉举报电话 12315进行投诉举报。 | 食用农产品监督抽检不合格食品信息 | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 序 标称生产企业 标称生产企业 | | | 被抽样单位名称 | 被抽样单位地址 | | | 食品名称 | 规格型 | 商 | 不合格项目 | | | 备 | | 号 名称 | 地址 | | | | | | | ...

东方雨虹"守护伞"型可 持续发展工作模式图 以"长期主义"为战略根基，将可持续发展深度融入企业基因。报告首次披露东方雨虹可持续发展工作规 划，展示了东方雨虹在可持续发展领域的坚定决心及实施行动计划。2024年，在董事会与可持续发展执 行委员会的高效指导下，东方雨虹明确"守护美好人居环境"的可持续发展工作宗旨，以"品质经营、绿 色创新、环境保护、员工发展、合作共赢"为重点工作方向，提出系列指标和目标，如企业将继续保持 和扩大在绿色环保产品创新、产业人才培养等方面的优势，提出"2025年，主要类别产品获得国内外环 保产品认证""未来3年，每年培训建筑建材产业工人1万人次"等目标，以及进一步加大环境保护力度， 提出"2025年，试点建设'无废工厂'、2026年，建设3-5家无废工厂"等目标。 连续十七年做一件事，对于个人而言，是一种难能可贵的执着与坚守，是对初心和信念的不懈秉持；而 对于一家拥有万人规模的上市公司来说，更是一种极具战略眼光的长远布局，是在变幻莫测的市场浪潮 中站稳脚跟的坚实力量。 日前，东方雨虹发布2024年可持续发展报告，在全面披露东方雨虹在环境维度、社会责任履行以及公司 治理等领域的最新实践成果 ...

Core Viewpoint - New Dairy aims to maintain expansion amidst market fluctuations, focusing on revenue and profit growth, with a strategic plan to double net profit margin over five years [2][25]. Revenue and Profit Performance - In 2024, New Dairy reported revenue of 10.665 billion yuan, a year-on-year decline of 2.93%, primarily due to the exclusion of Chongqing New Niu Han Hong Industrial from consolidated revenue [4]. - Liquid milk revenue for New Dairy in 2024 was 9.836 billion yuan, showing a slight increase of 0.83% year-on-year [4]. - In Q1 2025, New Dairy's revenue grew by 0.42% to 2.625 billion yuan, with net profit increasing by 48.46% to 133 million yuan [5]. Market Trends and Competition - The overall dairy market is facing challenges, with Nielsen IQ reporting a 2.7% decline in dairy sales for 2024 [2]. - Major competitors like Yili and Mengniu are experiencing significant declines in liquid milk revenue, with Yili's liquid milk revenue dropping by 12.32% to 75.003 billion yuan in 2024 [2]. - The low-temperature fresh milk market remains relatively stable, with a 0.4% year-on-year growth in 2024, contrasting with a 7.5% decline in overall liquid milk sales [8][9]. Strategic Initiatives - New Dairy's growth is attributed to its focus on the low-temperature fresh milk segment, which has shown resilience and growth potential [8]. - The company has introduced a variety of products, including high-end fresh milk and low-temperature yogurt, with high-end fresh milk achieving double-digit growth in 2024 [16]. - New Dairy is expanding its distribution channels, including over 500 "24-hour fresh milk" stores and partnerships with major retailers like Sam's Club and Hema [17]. Future Directions - New Dairy is exploring new growth avenues, including expanding into the beverage market and enhancing its product offerings [22]. - The company is also considering international expansion, particularly in Southeast Asia, leveraging resources from New Hope Group [24].

Group 1: E-commerce Sales Growth - The "618" shopping festival is projected to reach a total e-commerce sales of 855.6 billion yuan in 2025, marking a year-on-year growth of 15.2% [2] - The duration of this year's "618" event has been extended from May 13 to June 18, compared to last year's May 20 to June 18, which may amplify this year's growth [2] - In May 2025, the total retail sales of consumer goods in China reached 41,326 billion yuan, with a year-on-year growth of 6.4%, driven by the "618" promotions and trade-in subsidies [2] Group 2: Dairy Industry Performance - Yili has increasingly focused on the "618" event, reporting a 12.3% year-on-year growth in user purchases on major e-commerce platforms during this period [5] - Yili's infant nutrition products saw a growth of over 33%, while its adult nutrition products topped the e-commerce sales charts [5] - Despite the growth, Yili's revenue in 2024 was 115.78 billion yuan, down 8.2% year-on-year, with liquid milk revenue declining by 3.1% [9][10] Group 3: Market Trends and Challenges - The overall demand in the dairy industry is contracting, with a 2.7% year-on-year decline in total sales across all channels in 2024 [10] - The infant formula market is shifting towards high-end products, with the ultra-high-end segment growing by 13.3% in early 2025, while other segments are experiencing declines [15] - Major brands like Danone and FrieslandCampina reported significant growth in their high-end infant formula products in 2024, indicating a trend towards premiumization in the market [16] Group 4: Pricing Strategies - Discounts in the infant formula market are limited, with brands like Feihe offering minimal promotions, contrasting sharply with aggressive discounting strategies seen in other sectors [13][14] - The fresh milk market is also experiencing limited discounts, with ongoing price wars among brands, but demand remains stable due to supply chain constraints [19][20]

数据新闻编辑 陈华罗 新媒体设计 苗奇卉 校对 张彦君 天天喝奶，你做得到吗？ 根据《中国居民膳食指南》建议，我国居民每人每天应摄入乳制品300-500克，大概每天一盒牛奶。但现实中总有微妙的落差。有人用冰美式开启一天， 有人选择饮茶提神，更多人则选择了豆浆和粥。 近几年全国牛奶产量持续增长，2023年中国牛奶产量达到4200万吨，全国居民人均乳制品消费量逐年升高，但由于传统饮食习惯和对于乳制品的认知不 足，我国的人均饮奶量并不高。 但是，有数据显示，我国尚有10亿以上的人群未养成喝奶习惯。据《2024中国奶商指数报告》显示，只有35.6%的人群每日乳制品摄入量达到300毫升， 六成国人未达到标准。 ▲图源央视频 这个看似简单的饮奶习惯背后，藏着消费认知的断层、产业转型的阵痛，以及一杯牛奶从牧场到餐桌的漫长旅程。 国人人均饮奶量低于世界多国（地区） 人均饮奶量与地域饮食习惯、经济发展及物产条件密切相关。 历史上，美、英、澳等国因牛类养殖传统，形成以奶产品为主的膳食结构，饮奶量长期居全球前列。 日本、印度等国则通过"一杯牛奶振兴民族""白色革命"等国家行动推广饮奶，日本人均饮奶量至今为我国2倍。 我国受饮食文化 ...

昆明市市场监督管理局2025年第3期食品安全监督抽检信息公告 根据《中华人民共和国食品安全法》及其《食品安全监督抽检和风险监测工作规范》等规定，现将昆明市市场监督管理局2025年第3期食品安全监督抽 检信息公告如下： 本期公布的食品安全监督抽检产品为食用油、油脂及其制品、食用农产品、乳制品、粮食加工品等，抽检依据：GB 2760-2024《食品安全国家标准 食 品添加剂使用标准》、GB 2762-2022《食品安全国家标准 食品中污染物限量》、GB 2763-2021《食品安全国家标准 食品中农药最大残留限量》等标准 及产品明示标准的要求。抽检项目包括：铅（以Pb计）、苯甲酸及其钠盐（以苯甲酸计）、山梨酸及其钾盐（以山梨酸计）、甜蜜素（以环己基氨基 磺酸计）、安赛蜜、菌落总数、大肠菌群等指标。 | 42 DBJXY2553011200019ZX 广西明旺食品有限公 | 广西壮族自治区玉林市玉州区长望路6 | 西山区树梅食品店 | 旺仔牛奶(调制 | 125mL/盒 | 2025- | | --- | --- | --- | --- | --- | --- | | 司 | 号 | | 乳) | | 01-17 ...

2025年5月13日，21世纪经济报道记者走访北京市场发现，鲜奶市场价格战进一步加剧。具体来看，在 物美超市，伊利金典高端鲜牛奶19.5一盒780ml，买一赠二；君乐宝悦鲜活19.9一盒1.25l，买一赠一； 蒙牛每日鲜语沙漠有机鲜牛奶24.9一瓶720ml，买一赠一。 在线上亦是类似态势。 21世纪经济报道记者贺泓源、实习生谭伊亭 报道 鲜奶市场价格战继续加剧。 在伊利抖音旗舰店，14瓶金典235ml金典鲜牛奶折后价仅为69.9元；同样在抖音渠道，10瓶光明优倍3.6 鲜奶（280ml）再额外送5个咖啡液价格仅为66.8元；8瓶君乐宝悦鲜活（260ml）售价仅为49.9元。 加剧的价格战背后是，各家均陷入销售压力。 在2024年，伊利液体乳收入750.03亿元，同比下滑12.32%。在2025年一季度，该公司液体乳收入196.40 亿元，同比下滑3.06%。 2024年，蒙牛液态奶收入730.7亿元，同比下滑10.6%。 2024年，主打鲜奶的光明乳业液态奶收入 141.7亿元，同比下滑9.5%。在2025年一季度，该公司液态奶 收入32.92亿元，同比下滑6.32%。2024年，同样主打鲜奶的三元股份液态 ...

Group 1 - The core idea of this year's Mother's Day marketing is a shift from traditional narratives of mothers' sacrifices to a more authentic representation of mothers, focusing on their individual identities and the expectations society places on them [1][2][10] - Brands are employing various strategies, such as engaging children to share stories about their mothers, to create a more personal connection with consumers [2][8][11] - The campaign by "沪上阿姨" emphasizes the importance of recognizing mothers as individuals beyond their roles, encouraging the public to share their mothers' names and stories [10][11] Group 2 - The marketing efforts include innovative activities, such as "倪妈说" by 伊利, which features a mother figure sharing relatable advice with younger generations, blending emotional storytelling with product promotion [13][20][22] - Babycare's campaign challenges traditional views on parenting responsibilities, advocating for a societal shift in recognizing parenting as a shared duty rather than solely a mother's role [27][29][30] - Brands like 兰蔻 and 优衣库 are focusing on experiential marketing, creating opportunities for families to spend quality time together, thus reinforcing emotional connections with their products [34][36][38] Group 3 - The overall trend in Mother's Day marketing reflects a deeper societal reflection on the roles of mothers, aiming to present a more nuanced view of motherhood that resonates with contemporary values [30][40] - Brands are encouraged to move beyond superficial marketing tactics and genuinely address consumer needs through consistent product design and marketing strategies [39][40]

5月8日—10日，FBIF2025食品饮料创新论坛及FBIF食品创新展在上海举行。作为全球食品行业创新的 风向标，FBIF2025汇聚了众多行业精英与创新力量。乳业龙头伊利携最新创新技术与成果亮相，以实 际行动推动消费市场的活跃与发展。 消费既是经济循环的起点，也是终点，在近期世界经济波动的背景下，提振消费成为破局的关键，而高 品质的供给是其中关键一环。一直以来，伊利秉持"不创新，无未来"的理念，以消费者为中心推动全链 创新，致力于为消费者打造一杯健康美味的品质好奶。 号"时空穿梭列车带消费者体验美味产品 "伊利 从一棵草开始的"全链创新" 奶牛吃得好，奶才产得好。除了提升牧草品质，伊利在奶牛"饮食配方"上持续下功夫，以科学配比和精 准营养，提升奶牛的健康水平和产奶质量。如伊利在奶牛饲料中添加富含DHA的"裂壶藻粉"，让精选 的荷斯坦奶牛产出含有原生DHA的牛奶，每100ml就含有12mgDHA，为消费者提供天然美味的营养补 给。 从一棵草开始，伊利开展覆盖产业链上中下游的"全链创新"。在产业链上游，伊利运用创新理念提升奶 源建设和基础研发水平，通过营养调控技术，开发了一系列天然功能原料奶。在中游，伊利通过新 ...