8月22日，抖音电商在北京举办"服务体验开放日"，系统发布其在商品治理、内容建设与服务保障等方 面的多项进展。数据显示，今年以来平台已拦截劣质商品56万件，处置违规直播间超28万个，用户满意 度提升40%，并通过九大扶商政策累计为商家减负超165亿元。这一系列动作，不仅体现出平台对消费 者与商家的双向负责，更彰显着其打造健康平台生态，助力直播电商产业长远发展的决心。 作为直播电商领域的重要参与者，抖音电商此次开放日聚焦"服务体验"，并非偶然。在电商行业竞争日 趋白热化的背景下，单纯依赖自身优势已难以构筑可持续的护城河。如何通过健全生态机制，实现消费 者、商家以及平台的共赢，成为直播电商能否行稳致远的关键。 在这方面，抖音电商探索出了一条囊括商品供给、内容建设、服务保障于一体的生态建设系统，三个环 节环环相扣、协同发力，既通过严选商品供给守住品质底线，又借助优质内容建设激活消费需求，更以 完善服务保障化解交易顾虑，最终形成一个三者相互赋能、共同成长的良性闭环。 在"好商品"层面，抖音电商展现出坚决的治理决心。通过技术模型与审核机制的前置，平台从源头上拦 截劣质商品，并联合相关部门打击制假售假团伙。这不仅是对消费 ...

Core Insights - Douyin E-commerce is enhancing its service experience ecosystem by collaborating with partners to improve consumer shopping experiences and create a healthier business environment for merchants [1][6] - The platform is focusing on three dimensions: quality products, quality content, and quality service to ensure a superior shopping experience for consumers [1][5] Service Experience Enhancement - User experience has become a core competitive advantage for platforms and merchants in the booming live-streaming e-commerce sector [3] - Douyin E-commerce is working on improving logistics and after-sales services while enhancing the credibility of products and services [5] - Since January, the platform has intercepted 560,000 substandard products and conducted over 90 special governance actions to protect consumer rights [5] - The platform has intervened in user services 180 million times in the past year, leading to a 40% increase in user satisfaction [5] Merchant Support and Environment - Douyin E-commerce has implemented nine merchant support policies since January, providing over 16.5 billion yuan in subsidies to merchants by the end of July [7] - The platform has reduced commission fees significantly, with over 6.5 billion yuan saved through "product card commission exemption" and over 2.4 billion yuan through category exemptions [7] - Merchant satisfaction and service experience are now core performance indicators for the operations team, leading to improved service quality [8] Innovation and Consumer Engagement - Merchants are actively seeking breakthroughs and innovations to enhance consumer experiences, such as introducing machine-washable cashmere and establishing care centers [7] - Douyin E-commerce aims to act as a bridge for merchants to directly hear consumer feedback, allowing for better product design and meeting niche market demands [9]