Group 1 - The "Douyin Beautiful Harvest Festival" was launched on September 5, 2025, aimed at promoting agricultural products through online creative content [1] - Douyin e-commerce has sold over 20 billion agricultural products in the past three years, with a continuous increase in the number of agricultural merchants and creators [1] - The platform has implemented policies to enhance the quality and efficiency of merchants, benefiting over 210,000 merchants through official guarantees and commission-free policies [1] Group 2 - Starting from September 10, a dedicated mall section for the "Douyin Beautiful Harvest Festival" will be launched, featuring discounted specialty agricultural products from various regions [1] - Douyin e-commerce aims to increase market attention on agricultural products through high-quality rural short videos and live streaming content, promoting consumption and rural revitalization [2] - The company plans to continue supporting key industrial areas and enhancing regional specialty promotions and brand upgrades through projects like "Star Village Star Farmers" [2]

Group 1 - The 2025 Douyin E-commerce Furniture Industry Merchant Conference was successfully held in Suqian, attracting nearly a hundred local entrepreneurs and service providers to explore new opportunities in the content e-commerce era [1] - Douyin E-commerce presented a "digital solution" focusing on industry pain points, covering four core areas: industry trends, operational strategies, policy support, and advertising strategies [1] - The event included interactive Q&A sessions where merchants raised practical issues, such as challenges in live streaming conversion for solid wood furniture, and received on-site solutions from the Douyin team [1][3] Group 2 - The guiding unit, the Happiness Street of Suqian District, promoted three major advantages to create a fertile ground for Douyin E-commerce development, including convenient transportation, diverse platform carriers, and a favorable policy environment [3] - The Happiness Street emphasized "demand-oriented services," promising to address any operational challenges faced by enterprises promptly [3] - The successful conference established a platform for "learning exchange + resource connection," initiating a new model for collaborative industrial development [5] Group 3 - Douyin E-commerce's furniture industry leader stated that support resources, including traffic allocation, operational training, and event subsidies, will continue to be implemented to help local merchants achieve breakthroughs in online operations [5] - Jiangsu Longrui Junfeng Information Technology Co., Ltd. plans to conduct targeted training based on local merchants' feedback regarding product card strategies and promotional activities [7] - The collaboration between Jiangsu Longrui Junfeng, Douyin E-commerce, and Happiness Street aims to deepen cooperation and enhance the synergistic effect for high-quality development in the Suqian e-commerce industry [7]

Core Insights - Douyin E-commerce is enhancing its service experience by focusing on product governance, content development, and service assurance, reflecting its commitment to a healthy platform ecosystem and long-term growth in the live e-commerce industry [1][4] Group 1: Product Governance - Douyin E-commerce has intercepted 560,000 substandard products and dealt with over 280,000 violations in live streaming this year, showcasing its determination to protect consumer rights and support honest merchants [2][3] - The platform has implemented a proactive approach to intercept low-quality products through technical models and review mechanisms, which has created a fairer operating environment for quality-focused small and medium enterprises [2][3] Group 2: Content Development - Douyin E-commerce has upgraded its traffic distribution mechanism to support quality content while cracking down on false marketing and exaggerated claims, having dealt with over 280,000 violations in live streaming and expelled over 20,000 violators in the first half of the year [2][3] - The focus on quality content serves as a crucial link between users and products, ensuring that reliable information guides consumer decisions [2] Group 3: Service Assurance - The platform has introduced various service innovations, such as extended return policies and logistics improvements, which have led to a 40% increase in user satisfaction [2][3] - Douyin E-commerce has actively intervened in user services 180 million times over the past year, indicating a shift from passive to proactive service [2] Group 4: Merchant Support - Douyin E-commerce has launched nine merchant support policies, providing over 16.5 billion yuan in subsidies to alleviate the financial burden on small and medium enterprises [3] - The platform's policies have created a positive feedback loop of "reduction—growth—feedback," promoting the growth of all ecosystem participants [3] Group 5: Long-term Strategy - Douyin E-commerce's emphasis on service experience transcends traditional e-commerce models by focusing on ecosystem co-prosperity through mechanism design, technical support, and resource allocation [4][5] - The shift from "rapid growth" to "high-quality development" in the live e-commerce sector is underscored by Douyin E-commerce's service experience upgrades, setting a new benchmark for the industry [4][5]

Group 1 - Douyin E-commerce held a "Service Experience Open Day" in Beijing, announcing progress in product governance and service assurance [1] - The platform has provided over 16.5 billion yuan in subsidies to small and medium-sized enterprises (SMEs) as of the end of July, including commission waivers and promotional fee refunds [1] - Over 90% of the businesses on the platform are SMEs, highlighting the importance of their growth for the sustainability of the e-commerce platform [1] Group 2 - The platform has implemented measures to combat counterfeit goods, optimizing technical models and review standards to identify poor-quality merchants and products [1] - As of this year, Douyin E-commerce has intercepted 560,000 inferior products and dealt with over 280,000 violations in live streaming rooms [1] - The rapid development of live-streaming e-commerce has made user experience a core competitive advantage for platforms and merchants [2]

Core Insights - Douyin E-commerce is transforming niche interests into billion-dollar industry clusters, injecting new growth into the real economy [1][2][10] - The launch of the "Interest Industry Support Plan" aims to reduce operational costs for merchants and enhance efficiency through various incentives [1][7] Group 1: Industry Growth and Trends - In the past year, five interest industry clusters achieved a payment GMV exceeding 10 billion, with 57 clusters surpassing 100 million and 65 exceeding 10 million [1][2] - The number of interest industry merchants on the platform is expected to grow by 39% from June 2024 to June 2025 [2] - The sales volume of interest industry merchants through live streaming increased by 54.8% year-on-year, with over 14,000 merchants achieving GMV over 1 million [4][10] Group 2: Support Initiatives - The "Interest Industry Support Plan" includes zero-cost entry for new merchants, zero commission on product cards, and exclusive incentives to lower operational costs [1][7] - Douyin E-commerce is collaborating with local governments, such as the Guangzhou Municipal Bureau of Commerce, to promote high-quality development in specific interest industry clusters [7][8] Group 3: Case Studies and Success Stories - Merchants like @Bluer深蓝 have successfully utilized short videos and live streaming to educate consumers and build trust, leading to significant sales growth [4][8] - The brand "沉香女儿珍藏阁" has leveraged Douyin E-commerce to transform traditional products into popular brands, achieving monthly sales of 10 million [5][6] Group 4: Market Dynamics - The integration of short videos and live streaming has become an effective channel for reaching consumers, allowing factories to transition from OEM to self-branded products [5][10] - The interest-driven approach of Douyin E-commerce is meeting the evolving emotional and spiritual needs of consumers, thereby expanding market opportunities for merchants [10]

Core Insights - The article emphasizes the transformation of e-commerce strategies, particularly on Douyin, where content has become the ultimate lever to drive consumer demand rather than just price competition [3][18][20] - Douyin's approach focuses on creating engaging content that resonates emotionally with consumers, thereby enhancing brand recognition and driving sales [10][19][22] Group 1: Content as a Driving Force - Douyin has shifted from traditional price wars to a model where interesting content and understanding consumer needs are paramount [3][4] - The platform utilizes seasonal events and cultural themes to create unique shopping experiences, such as the "Durian Housing Delivery" campaign, which combines humor and engagement [5][13] - Content is not merely a promotional tool but a long-term strategy to cultivate consumer relationships and brand loyalty [17][20] Group 2: Seasonal and Thematic Campaigns - Douyin has integrated various cultural and seasonal events into its marketing strategy, such as the Dragon Boat Festival and Children's Day, to enhance emotional connections with consumers [6][8][10] - The platform's "Category Day" events are designed to create a dedicated space for specific products, allowing for targeted marketing and consumer engagement [8][18] - By leveraging local cultural elements and storytelling, Douyin transforms ordinary products into emotionally resonant items that consumers feel connected to [5][10][19] Group 3: User Engagement and Community Building - Douyin encourages user-generated content (UGC) to foster community engagement, allowing consumers to participate actively in the shopping experience [20][21] - The platform's strategy includes creating interactive content that not only promotes products but also builds a sense of community among users [22][23] - By focusing on emotional resonance and storytelling, Douyin aims to shift consumer behavior from passive selection to active participation in the brand narrative [15][20]