Core Insights - Douyin e-commerce is projected to see a 49% year-on-year growth in transaction volume from August 2024 to August 2025, with over 5.36 million new merchants and 5.11 million new influencers earning stable incomes through the platform [1] - Live streaming has become the main source of growth for e-commerce, with significant contributions from small and medium-sized merchants [1][2] - The report highlights the importance of live streaming e-commerce in driving regional economic development and industry expansion, with a notable increase in the number of merchants and transaction volumes in various sectors [1][2] Group 1 - From August 2024 to August 2025, the number of merchants achieving revenue growth through live streaming increased by 45%, with over 80,000 new merchants surpassing 1 million yuan in live streaming sales [1] - Nearly 70% of small and medium-sized merchants participating in live streaming achieved product sales through the platform, with over 10,000 small merchants exceeding 10 million yuan in sales [1] - Influencers with fewer than 1 million followers accounted for over 85% of the transaction volume in influencer-led sales [1] Group 2 - In the past year, 491 interest-based industrial belts achieved transaction volumes exceeding 100 million yuan, with 108 located in county-level cities contributing approximately one-quarter of the total transaction volume [2] - The number of merchants selling domestic products increased by 100% year-on-year, with a 51% rise in the number of users purchasing domestic goods, and nearly 10,000 domestic brands achieving over 1 million yuan in live streaming sales [2] - In the agricultural sector, Douyin e-commerce sold over 10.2 billion units of agricultural specialty products, with the number of merchants selling these products increasing by 51% [2]

Core Insights - Douyin e-commerce is experiencing steady growth, with a significant increase in transaction volume and the number of new merchants and influencers participating in the platform [1][2][4] Group 1: E-commerce Growth and Merchant Participation - From August 2024 to August 2025, the transaction volume in Douyin's shelf scene increased by 49%, with over 5.36 million new merchants and 5.11 million new influencers earning stable incomes through the platform [1] - The number of merchants achieving revenue growth through live streaming increased by 45% in 2025, with over 80,000 new merchants surpassing 1 million yuan in live streaming sales [2] - Nearly 70% of small and medium-sized merchants participating in live streaming achieved product sales through store broadcasts, with over 10,000 small merchants exceeding 10 million yuan in sales [2] Group 2: Employment and Economic Impact - Live streaming e-commerce is becoming a major source of employment, with over 85% of sales from influencers with fewer than 1 million followers, highlighting their crucial role in the sector's growth [4] - The integration of live streaming e-commerce is expected to enhance the operational conditions for merchants, reduce transaction costs, and allow more small businesses to benefit from technological advancements [4][11] Group 3: Industry and Regional Development - In 2025, Douyin e-commerce facilitated the sale of 18.8 billion units of source goods, with the number of industry merchants engaging in live streaming increasing by 83% [6] - The number of small merchants in industrial belts achieving over 1 million yuan in sales grew by 49%, with nearly 400 industrial belts processing over 10 million orders [6] - In the past year, 491 interest industrial belts achieved over 100 million yuan in sales, with 108 located in county towns contributing approximately one-quarter of the total sales [7] Group 4: Cultural and Agricultural Growth - The number of merchants selling intangible cultural heritage products through live streaming increased by 43%, while sales from time-honored brands rose by 70% [10] - Douyin e-commerce sold over 10.2 billion units of agricultural specialty products from September 2024 to September 2025, with the number of agricultural merchants engaging in live streaming increasing by 51% [10]

Core Insights - Douyin E-commerce has made significant progress in its special governance initiative against false shipping practices since its launch in September [1][2] - The platform has identified and penalized numerous merchants engaging in fraudulent shipping methods, which disrupt consumer rights and platform operations [1][2] Group 1: Governance Measures - Douyin E-commerce has implemented strict penalties for merchants involved in false shipping, including stopping settlements, business suspensions, and expulsions [1] - Since the initiative began, the platform has dealt with 13,000 violating merchants, with 4,200 either expelled or suspended [1] - The platform has exposed several typical cases of fraud, including merchants sending incorrect items or empty packages to consumers [1] Group 2: Ongoing Violations - Some merchants have attempted to evade shipping deadlines by using bulk false shipping clicks, later canceling shipments and recalling packages [2] - Other violators have engaged in false collection practices with logistics companies, resulting in unupdated shipping statuses [2] - The platform has restricted transactions and frozen funds for these merchants to maintain compliance [2] Group 3: Consumer Protection - For fraudulent shipping orders, Douyin E-commerce will impose a penalty of 30% of the actual payment amount to compensate consumers, with a minimum of 10 yuan and a maximum of 100 yuan per order [2] - The platform emphasizes the importance of compliance among merchants to ensure a safe and high-quality shopping experience for consumers [2]

Core Viewpoint - Douyin E-commerce is enhancing its governance against fraudulent shipping practices, including false deliveries and empty packages, to protect consumers and maintain platform integrity [1] Group 1: Governance Measures - Douyin E-commerce has initiated a special governance program targeting fraudulent shipping behaviors, including sending false goods and creating fake tracking numbers [1] - The platform has implemented strict penalties for violating orders, influencers, and merchants, which include suspension of settlements, business rectification, and expulsion [1] Group 2: Impact and Results - Since the launch of the special governance program in September, Douyin E-commerce has addressed 13,000 cases of non-compliant merchants [1] - The platform has directly expelled or suspended 4,200 non-compliant merchants as part of its enforcement actions [1]

Core Viewpoint - Douyin E-commerce announced the termination of four logistics companies due to violations related to false logistics tracking and order manipulation, impacting consumer experience and trust [1][2]. Group 1: Violations and Actions - Douyin E-commerce will terminate the services of Zhongtong Cold Chain, Jishida, Water Fun Home, and Tiezhong Express for engaging in fraudulent activities [1]. - Violations include the use of false logistics tracking, order manipulation, and circumventing platform requirements by using third-party shipping methods [1]. - Specific methods of violation include stitching together normal tracking numbers with fake ones and bulk uploading false tracking numbers to mislead the system [1]. Group 2: Impact on Consumers - The fraudulent activities lead to delayed deliveries, difficulties in consumer rights protection, and challenges in ensuring product quality and after-sales service [2]. - The termination of these logistics companies aims to ensure the authenticity of order fulfillment and improve consumer experience [2]. Group 3: Company Responses - As of now, the terminated logistics companies have not responded to the announcement from Douyin E-commerce [2].

Core Viewpoint - Douyin E-commerce has identified misuse of its platform by certain logistics companies, which provided false logistics tracking and other fraudulent services, harming consumer rights and disrupting platform operations [1] Summary by Categories Platform Actions - Douyin E-commerce will implement a cleanup of specific logistics companies on October 29, including Zhongtong Cold Chain, Jishida, Shuiqu Daijia, and Tiezhong Express, to ensure the authenticity of order fulfillment [1] Consumer Protection - The platform's measures aim to protect consumer rights by ensuring that order tracking aligns with actual delivery performance, thereby maintaining trust in the e-commerce ecosystem [1] Compliance and Regulation - The actions taken by Douyin E-commerce are in accordance with relevant rules to prevent the continuation of fraudulent activities within its logistics network [1]

Core Insights - The "Double 11" promotional event is driving significant growth for merchants on Douyin e-commerce, with over 41,000 merchants seeing a 500% year-on-year increase in sales through live streaming [1] - The number of merchants achieving over 10 million yuan in sales through search has increased by 147% year-on-year, indicating strong performance in the search and mall segments [2] - Douyin e-commerce is implementing various measures such as commission waivers and reduced shipping insurance to lower operational costs for merchants, fostering a stable growth environment [1][2] Group 1 - From October 9 to October 19, the number of products with sales exceeding 100 million yuan increased by 240% year-on-year, with over 100,000 products seeing a 300% year-on-year increase in live streaming sales [1] - Small and medium influencers, with fewer than 1 million followers, contributed over 80% of the sales, highlighting their role in driving product sales [1] - The overall transaction efficiency has improved due to live streaming e-commerce, allowing merchants to better understand user needs and consumer trends through interaction and content [1] Group 2 - The search and mall segments have shown strong performance, with the number of merchants achieving over 10 million yuan in sales through the mall increasing by 102% year-on-year [2] - Douyin e-commerce has introduced policies such as cash subsidies and logistics support to assist merchants during the "Double 11" period, with nearly 9,000 new merchants participating for the first time [2] - In the first three quarters of the year, Douyin e-commerce has saved merchants approximately 22 billion yuan in operational costs through various initiatives [2]

Group 1 - Douyin E-commerce announced nine merchant support policies, saving merchants 2.5 billion yuan in August alone, with total subsidies exceeding 19 billion yuan this year [1] - The largest subsidy, the product card commission exemption, accounted for 1 billion yuan in August, bringing the total for the year to over 9 billion yuan [1] - Various categories, including fresh fruits and daily necessities, contributed to a cost saving of over 700 million yuan in August through commission and rebate policies [1] Group 2 - The "Treasure Store" initiative attracted over 1,200 merchants in August, resulting in a 103% year-on-year increase in GMV, with product exposure exceeding 330 million times [2] - New brand merchants saw a 68% year-on-year increase in August, supported by various initiatives including rapid registration for new merchant growth tasks [2] - The platform saved over 6 million yuan in advertising costs for newly registered merchants through basic growth tasks and settlement challenges [2] Group 3 - Douyin E-commerce established a Safety and Trust Center in August to combat malicious competition, releasing multiple governance announcements [3] - The platform intercepted 560,000 inferior products and dealt with over 280,000 violations in live streaming, enhancing user satisfaction by 40% [3] - Efforts are focused on creating a fair competitive environment for merchants through strict enforcement against violations [3]

Group 1 - The "Douyin Beautiful Harvest Festival" was launched on September 5, 2025, aimed at promoting agricultural products through online creative content [1] - Douyin e-commerce has sold over 20 billion agricultural products in the past three years, with a continuous increase in the number of agricultural merchants and creators [1] - The platform has implemented policies to enhance the quality and efficiency of merchants, benefiting over 210,000 merchants through official guarantees and commission-free policies [1] Group 2 - Starting from September 10, a dedicated mall section for the "Douyin Beautiful Harvest Festival" will be launched, featuring discounted specialty agricultural products from various regions [1] - Douyin e-commerce aims to increase market attention on agricultural products through high-quality rural short videos and live streaming content, promoting consumption and rural revitalization [2] - The company plans to continue supporting key industrial areas and enhancing regional specialty promotions and brand upgrades through projects like "Star Village Star Farmers" [2]

Group 1 - The 2025 Douyin E-commerce Furniture Industry Merchant Conference was successfully held in Suqian, attracting nearly a hundred local entrepreneurs and service providers to explore new opportunities in the content e-commerce era [1] - Douyin E-commerce presented a "digital solution" focusing on industry pain points, covering four core areas: industry trends, operational strategies, policy support, and advertising strategies [1] - The event included interactive Q&A sessions where merchants raised practical issues, such as challenges in live streaming conversion for solid wood furniture, and received on-site solutions from the Douyin team [1][3] Group 2 - The guiding unit, the Happiness Street of Suqian District, promoted three major advantages to create a fertile ground for Douyin E-commerce development, including convenient transportation, diverse platform carriers, and a favorable policy environment [3] - The Happiness Street emphasized "demand-oriented services," promising to address any operational challenges faced by enterprises promptly [3] - The successful conference established a platform for "learning exchange + resource connection," initiating a new model for collaborative industrial development [5] Group 3 - Douyin E-commerce's furniture industry leader stated that support resources, including traffic allocation, operational training, and event subsidies, will continue to be implemented to help local merchants achieve breakthroughs in online operations [5] - Jiangsu Longrui Junfeng Information Technology Co., Ltd. plans to conduct targeted training based on local merchants' feedback regarding product card strategies and promotional activities [7] - The collaboration between Jiangsu Longrui Junfeng, Douyin E-commerce, and Happiness Street aims to deepen cooperation and enhance the synergistic effect for high-quality development in the Suqian e-commerce industry [7]