未来主义
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担心未来?从这4种思维模式开始
3 6 Ke· 2025-11-12 09:34
神译局是36氪旗下编译团队,关注科技、商业、职场、生活等领域,重点介绍国外的新技术、新观点、新风向。 编者按:未来的事情谁也说不准,但构建一个合理的思考框架,能让我们对未来有一个更加理性的思考视角。本文来自编译,希望对您有所启发。 在本文中,尼克·福斯特(Nick Foster)分享了他的新书《我们如何看待未来》中的五个关键观点。过去25年间,尼克始终活跃于新兴科技领域的 顶尖企业,从苹果、索尼到诺基亚、戴森均有涉足。最近他担任谷歌X实验室设计总监,已成为未来设计领域的领军人物。2021年,他荣获英国 设计师最高荣誉,皇家工业设计师称号。 [图片来源:Freepik] 0. 核心理念是什么? 我们需要展开关于未来的对话,但绝非你想象中的那种。人类早已对未来可能或不可能发生的事物进行了大量讨论。我们鲜少探讨却亟需关注的,是思考未 来的方式。通过理解人们处理未来事物的方式,我们都能成为更优秀的未来批判者。要设计更美好的未来,我们需要更优秀的"未来学家"。 1. 思考未来比以往任何时候都更重要 人们对未来怀有强烈的好奇、不确定与焦虑。自2020年以来,谷歌搜索"未来会是什么样子?"的次数已增长三倍。我认为这是因为过 ...
像迪士尼又像地狱,特斯拉的“疯癫餐厅”
汽车商业评论· 2025-08-04 23:08
Core Viewpoint - The Tesla Diner, opened on July 21, has become a chaotic phenomenon in Los Angeles, blending elements of a fast-food restaurant, a charging station, and a social media hotspot, but failing to deliver a satisfactory dining experience [5][6][10]. Group 1: Restaurant Experience - The diner features a retro-futuristic design with elements like roller-skating servers and a Cybertruck-themed food box, but the execution is marred by long wait times and subpar food quality [9][10]. - Customers report long queues, with an average wait of 45 minutes, and food that is described as mediocre and overpriced, with a typical meal costing around $50 without drinks [11][12]. - The menu has already been significantly reduced, with many initially ambitious items removed due to overwhelming demand [12][14]. Group 2: Community Impact - The diner has sparked protests and community unrest, with residents complaining about noise, light pollution, and traffic congestion caused by the 24-hour operation and numerous charging stations [14][15]. - Local authorities are considering measures to manage the traffic and crowding issues, indicating the diner’s impact on the surrounding community [14][15]. Group 3: Brand and Marketing Strategy - The Tesla Diner serves more as a brand showcase than a traditional restaurant, aiming to create buzz and attract attention rather than focusing on profitability [21][23]. - Despite negative reviews, the diner successfully generates significant media attention and foot traffic, highlighting its role as a marketing tool for Tesla [21][22]. - The long-term viability of the diner as a profitable venture is questionable, but it may succeed in creating ongoing brand visibility and engagement [23].