本土化供应链

Search documents
星巴克即饮业务首展链博会:十年扎根中国,本土创新锻造产业链新生态
新华网财经· 2025-07-21 09:26
Core Viewpoint - Starbucks emphasizes its commitment to localizing its supply chain and innovating its ready-to-drink (RTD) coffee products in China, showcasing its growth and sustainability efforts at the China International Supply Chain Promotion Expo [1][14]. Product Innovation Driven by Consumer Demand - Starbucks has introduced innovative RTD products tailored to Chinese consumers, such as the Jasmine Latte, which combines high-quality Arabica coffee with local jasmine tea [3][6]. - The company has developed a range of RTD products based on local taste preferences and consumption scenarios, including low-sugar options to meet health trends [6][10]. - Currently, Starbucks offers eight major RTD series in China, all locally developed and produced, with a focus on low-sugar and zero-sugar products [6][10]. Localized Supply Chain Development - Starbucks has established a deeply localized supply chain, sourcing ingredients like jasmine tea from Guangxi and Tieguanyin tea from Fujian [8][10]. - The company has achieved 100% local procurement and processing for its RTD product packaging, enhancing sustainability and consumer experience [8][10]. - Starbucks aims to reduce its carbon emissions by 50% by 2030 compared to the 2019 fiscal year, collaborating with local partners to build a green supply chain [10][14]. Strategic Channel and Market Promotion - Starbucks has strategically positioned production lines in cities like Tianjin, Suzhou, and Guangzhou, with a distribution network covering over 1,300 counties in China [12][13]. - The company plans to expand its offline sales points to 550,000 by 2025 and continues to collaborate with e-commerce platforms for enhanced market reach [13][14]. - Starbucks' RTD business has achieved double-digit growth year-on-year in fiscal 2024, maintaining a strong market share and leading in e-commerce channels [13][14]. Conclusion - The success of Starbucks' RTD business in China is attributed to its product innovation, localized supply chain, and effective marketing strategies, positioning it as a leader in the ready-to-drink coffee market [14].
这家企业正加速布局美国动力电池市场,背后有何玄机?
Zhong Guo Qi Che Bao Wang· 2025-05-23 09:50
Core Insights - Panasonic Battery is accelerating production of power battery products for its American clients, particularly Tesla, in response to customer demands [2][3] - The company is focusing on expanding its presence in the North American market, driven by strategic considerations and local policy incentives [2][5] Group 1: Factory Production and Capacity - The De Soto battery factory in Kansas, which began construction in 2022, is in the final stages before trial production and is expected to achieve mass production by March 2027, increasing Panasonic's total battery production capacity in the U.S. by 60% [3] - The Kansas factory represents a $4 billion investment, adding 30 GWh of capacity and creating 4,000 jobs, marking it as the largest battery project in the state's history [4] - Panasonic aims to increase its total U.S. production capacity by 2-4 times by 2028, with plans for a third factory in Kansas or Oklahoma [4] Group 2: Technological Advancements - The Kansas factory will initially produce 2170 cylindrical batteries while also advancing the mass production of 4680 large cylindrical batteries, targeting a 20%-25% increase in energy density by 2030 [4] - The factory will incorporate advanced manufacturing processes and cutting-edge technologies, such as dry electrode technology, to strengthen its position in the high-end market [4] Group 3: Market Dynamics and Competition - The North American battery market is expected to grow significantly over the next decade, providing ample opportunities for battery manufacturers [6] - Panasonic aims to capture 20% of the North American market share and plans to return to the top three in global battery installations by 2028 [6] - Competitors like LG Energy Solution and SK On are also expanding their production capacities in North America, with LG planning 110 GWh and SK On 150 GWh [6] Group 4: Policy Incentives - The Inflation Reduction Act (IRA) in the U.S. mandates that by 2024, 50% of electric vehicle battery components must be produced domestically to qualify for tax credits, increasing to 100% by 2029 [5] - Panasonic has secured $830 million in subsidies from Kansas and additional federal tax incentives exceeding $1.3 billion, which cover 30% of the factory's construction costs [5] - The urgency from Tesla for local production aligns with Panasonic's strategy to expedite the construction of its Kansas factory by 15% to meet demand for high-end models [5]
美国电池行业称将投资1000亿美元建立本土供应链
news flash· 2025-04-29 20:29
金十数据4月30日讯,美国能源存储项目制造商和开发商表示,该行业将在本10年投资1000亿美元,以 建立完全本土化的电池供应链。但他们警告称,该目标的实现仍然取决于华盛顿的支持。美国清洁能源 协会表示,其成员旨在减少该行业对外国的依赖,目前美国的大部分电池由外国供应。美国清洁能源协 会表示,这1000亿美元的投资将创造35万个就业岗位,其中包括100亿至150亿美元的在建项目。项目包 括特斯拉(TSLA.O)位于内华达州斯帕克斯的电池工厂。 美国电池行业称将投资1000亿美元建立本土供应链 ...
中国市场的“确定性”收获更多信任 多家外资龙头在上海布局新项目
Shang Hai Zheng Quan Bao· 2025-04-20 18:53
Group 1 - L'Oréal China held a strategic communication meeting in Shanghai, highlighting its focus on long-term investment and local supply chain development [2] - In 2024, Shanghai is set to recognize 60 new multinational company regional headquarters and 30 foreign R&D centers, with nearly 6,000 new foreign enterprises established and actual foreign investment exceeding $17.6 billion [2] - The local government has introduced 14 measures to enhance the investment environment, focusing on improving foreign investment services and legal frameworks [2] Group 2 - BASF announced a 500 million RMB investment to expand its Cellasto factory in Shanghai, aimed at supporting the electric vehicle market, with a projected capacity increase of nearly 70% by 2027 [3] - Bayer's investment of $31.42 million in Nivea (Shanghai) is directed towards local formula development, smart production line upgrades, and precise marketing strategies [4] - Otis is expanding its global R&D center in Shanghai, focusing on elevator equipment and digital technology innovations, emphasizing a "for China, in China" strategy [4] Group 3 - Multinational companies are increasingly localizing their supply chains, with Mahle reporting a 90% localization rate in China and plans to increase it by an additional 5% [5] - L'Oréal plans to enhance investments in R&D, supply chain optimization, and talent development in China, with new operational centers being established [5] Group 4 - The Chinese market is viewed as a source of "certainty" amidst global uncertainties, with its position as the second-largest consumer goods market driving growth potential [6] - The elevator market in China is experiencing significant growth, with a current ownership of 10 million units, and a focus on modernization and digitalization to meet urban renewal needs [7] - Companies are leveraging Shanghai's favorable policies and services to launch innovative products, with several brands choosing Shanghai as their global launch site [8]