Group 1: Core Insights - Changan Mazda launched its second electric vehicle, MAZDA EZ-60, at the 2025 Shanghai Auto Show, receiving 10,060 orders within 24 hours, setting a record for pre-sale orders among joint venture brands in China [1] - The CEO of Mazda Motor Corporation, Akira Marumoto, emphasized the rapid advancement of electrification and intelligence in the Chinese automotive market, presenting both opportunities and challenges for Mazda's development in China [3] Group 2: Strategic Partnerships and Market Positioning - The collaboration with Changan Automobile is central to Mazda's strategy in China, with plans to explore more areas of cooperation, including technology sharing and supply chain integration [3] - Mazda aims to reduce battery costs through joint procurement with Changan and plans to cut fixed costs by 20% while optimizing the dealer rebate system [4] Group 3: Regional Strategies and Market Adaptation - Mazda is adopting different strategies for various global markets, focusing on accelerating the development of pure electric vehicles in China while promoting hybrid technologies in North America due to lower acceptance of pure electric models [4] - The company is prioritizing exports to markets with high demand and low tariffs, such as Southeast Asia and Europe, in response to high import tariffs in the U.S. [4] Group 4: Sales and Customer Engagement - Mazda is enhancing its sales conversion capabilities in regions with high ownership of Japanese vehicles by conducting specialized training for electric vehicle sales [11] - The company is actively promoting its new energy vehicles to existing customers of its 2 million gasoline vehicles through trade-in subsidies and test drive events [11]