以下文章来源于九行Travel ，作者牧羊 九行Travel . 新周刊旗下文旅生活媒体，与你『行遍九州，探索世界』。 本文来自微信公众号： 九行Travel ，作者：牧羊，编辑：曾宝气，题图来自：作者供图 最近几周的周末，在城市的各种共享空间里，常常能看到这样一幅景象——近20人围着一张长桌， 桌上整齐地码放着10多个包装各异的蛋糕，空气中弥漫着奶油的香气。 别误会，这可不是公司下午茶，而是最近流行的 " 杀糕局 " 。杀糕局听起来有点凶狠，但其 实"杀"字源于"切"蛋糕的核心动作，形象地概括了大家分食蛋糕的场景。 在社交媒体上，杀糕局的召集帖往往在发布后数小时内便宣告满员。 以九行记者的亲身经历为例， 预定周六举行的活动，在周二发布预告当天就迅速集满20人。 第一次组织杀糕局的群主Momo对此也有些惊喜。在教育行业工作的她本就是甜品爱好者，对杀糕局 的概念非常感兴趣，但在网上搜寻了好几个局，都因为时间不合适无法成行。"既然如此，不如自己 组局杀糕，也算是一种独特的体验。"Momo说。 △杀糕局的蛋糕数量一般为8~12个，此次组局人 均180元。（图/牧羊 摄） 杀糕局的灵感，源于拼单。热衷甜品的网友既想品 ...

Core Viewpoint - The article discusses the rising trend of "cake-sharing gatherings" (杀糕局), where individuals come together to share and taste various cakes, enhancing social interactions while enjoying desserts at a lower cost than purchasing individually [4][5][28]. Group 1: Concept and Popularity - "Cake-sharing gatherings" originated from the desire to sample a variety of popular cakes without the burden of high costs, allowing participants to enjoy multiple flavors for a reasonable price [5][28]. - These gatherings are organized through social media, where a group leader sets the time, location, and budget, and participants can choose from a curated list of cakes [7][8]. - The gatherings have gained significant popularity, often filling up within hours of the announcement, indicating a strong demand for such social experiences [9][28]. Group 2: Organization and Experience - The group leader is responsible for coordinating the event, including selecting cakes, managing logistics, and ensuring transparency in financial dealings [12][14]. - Participants engage in a collective experience of tasting and rating the cakes, which fosters a sense of community and shared enjoyment [19][30]. - The gatherings provide a unique social setting where individuals can connect over a shared interest in desserts, making it easier to break the ice and form new relationships [30][32]. Group 3: Market Implications - Local cake shops are beginning to capitalize on this trend by offering special cake-sharing events, recognizing the potential for increased customer engagement [28]. - The rising costs of high-quality cakes have led consumers to seek more affordable ways to enjoy these treats, making cake-sharing gatherings an attractive alternative [28]. - The phenomenon reflects a broader shift in consumer behavior, where individuals prioritize experiences and social connections over traditional dining or dessert consumption [30][32].

Core Insights - The article discusses the rising trend of "cake-sharing gatherings" (杀糕局), where individuals come together to share and taste various cakes, enhancing social interactions while enjoying desserts [1][3][21]. Group 1: Concept and Popularity - "Cake-sharing gatherings" originated from the idea of group buying, allowing dessert enthusiasts to sample multiple types of cakes without the burden of high costs [3][21]. - The gatherings typically involve 8-12 cakes, with an average cost of around 180 yuan per person, making it an affordable option for young people [3][21]. - The concept has gained significant traction on social media, with gatherings often filling up within hours of being announced [5][20]. Group 2: Organization and Experience - A group leader initiates the gathering by posting details on social media, including time, location, and budget, while participants select a cake menu based on their preferences [3][5]. - Participants share the experience of tasting cakes, rating them on various aspects such as appearance, flavor, and creativity, creating a collaborative and enjoyable atmosphere [12][13]. - The gatherings not only focus on cake tasting but also foster social connections, allowing participants to bond over shared interests without the pressure of traditional social interactions [23][25]. Group 3: Market Implications - The rise of cake-sharing gatherings reflects a broader trend of increasing dessert prices, with high-quality cakes often seen as luxury items [21][20]. - Local bakeries are beginning to capitalize on this trend by offering specialized cake-sharing events, indicating a shift in consumer behavior towards more communal and cost-effective dessert experiences [20][21]. - The gatherings provide a unique social setting that appeals to younger generations seeking meaningful connections in a low-pressure environment [23][26].