Group 1 - The inbound tourism market in China is experiencing a significant surge as foreign tourists flock to the country to celebrate the Spring Festival, making "spending the Spring Festival in China" a global travel trend [1][2] - Chengdu has emerged as a popular destination for international visitors, thanks to its rich cultural experiences, diverse tourism offerings, and favorable international policies [1] - According to Ctrip's 2026 Spring Festival tourism market forecast, major cities favored by foreign tourists include Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, and others, creating a "Chinese New Year flavor map" [1] Group 2 - Hotel occupancy rates in Chengdu's commercial areas have surpassed 50% for the Spring Festival, indicating strong demand from inbound tourists [2] - The increase in inbound tourism is attributed to multiple factors, including visa-free policies, increased international flight routes, and the continuous expansion of cultural tourism brands [2] - Chengdu is showcasing its unique charm during the Spring Festival, with a variety of activities ranging from urban shopping districts to traditional festivals, appealing to a global audience [2]

Core Viewpoint - The influx of foreign tourists to China during the Spring Festival has significantly increased, with flight bookings rising over four times year-on-year, enhancing the festive atmosphere and providing a unique opportunity for cultural exchange [1]. Group 1: Tourist Experience - Foreign tourists are not just passing through but are actively engaging in the celebrations, experiencing the warmth and excitement of the Chinese New Year [3]. - American tourists express enthusiasm for the festival, looking forward to sharing traditional foods with family [5]. - Brazilian tourists plan to explore Beijing during the Spring Festival, while Dutch tourists are excited to celebrate with family and enjoy festive activities [6]. - Indian tourists intend to participate in celebrations in Shanghai, including watching fireworks [7]. - Swiss tourists have a tradition of visiting Yuyuan Garden during the festival, appreciating its festive decorations [8]. Group 2: Shopping and Cultural Engagement - Tourists are actively purchasing unique items, such as traditional clothing and gifts, reflecting their interest in Chinese culture [10][11][13]. - The trend of foreign tourists shopping in Yiwu, known as the "world supermarket," is growing, with many engaging in a "buying spree" to experience the festive atmosphere [18]. - Tourists from various countries are interested in local products, including toys and electronics, showcasing the appeal of "Made in China" innovations [22][24]. - The immersive experiences offered, such as participating in traditional activities like fish lantern making, are driving demand for cultural souvenirs [26][29]. Group 3: Policy and Infrastructure - The increase in foreign tourists is supported by China's expanding visa-free policies, with the number of visa-free countries set to rise to 48 by 2025 [15]. - The efficient high-speed rail network facilitates deeper travel into China, enhancing the overall tourism experience and boosting consumption in various regions [16].