转自：北京日报客户端 12月30日，中国记协新闻道德委员会召开专题评议会，围绕互联网环境下如何抵制"标题党"、倡导好标 题，进行深入探讨。 与会委员充分肯定主流媒体积极探索互联网环境下好标题制作取得的积极成效，并针对近期一些新媒体 出现的"标题党"典型案例，从表现形式、问题根源、深远危害、治理举措等方面发表评议意见。 新闻道德委员会委员肖作胜：在当前网络信息迅猛增长的情况下，"标题党"现象如同一种顽疾，对信息 的真实性和可信度构成严重威胁。建议：加强监督管理，压实主体责任；及时定音定调，做好相关阐 释；强化防范治理，规范传播秩序。 新闻道德委员会委员宋树立："标题党"现象是经济驱动、技术助推、行业竞争等共同作用的结果。监管 层面，应明确标准并提高违法成本；平台层面，推动算法从重流量向重质量转变；媒体层面，主流媒体 带头以优质内容赢得可持续流量；公众层面，提升媒介素养，用选择权倒逼内容提供者和平台改变。 新闻道德委员会委员徐壮志：一些媒体存在"标题党"问题，表面上源自流量追求，真正问题则出在新闻 专业水准和新闻职业伦理上。标题的提炼是新闻采编的重要一环，应鼓励从业者提炼个性化标题的积极 探索，同时对专业上失实、 ...

Group 1 - The article discusses the phenomenon of "clickbait" headlines that mislead readers by using famous names or ambiguous information to attract attention [1][2] - It highlights the negative impact of such practices on the credibility of accounts and the overall quality of news dissemination [2] - The article notes that over 80% of respondents express dislike for "clickbait" headlines, indicating a growing awareness and backlash against this trend [2] Group 2 - There is a positive correlation between the use of "clickbait" and metrics such as follower count, reading volume, and likes, which explains its persistent popularity despite criticism [2] - The article emphasizes the need for content creators to maintain integrity and prioritize factual reporting over sensationalism in the current "traffic-driven" environment [2] - It mentions that regulatory actions have been taken to address the issue of misleading headlines, suggesting a potential decline in the prevalence of "clickbait" in the future [2]

Core Viewpoint - The article discusses the creative and humorous approach taken by customs authorities in their public communications, particularly in addressing issues related to smuggling and counterfeit goods. Group 1: Customs Communication Style - Customs authorities have adopted a light-hearted and engaging tone in their announcements, often using witty titles to capture attention [7][30][49] - The use of humor in titles serves to make serious topics more relatable and engaging for the public [15][40][50] Group 2: Smuggling Incidents - Recent incidents include the discovery of counterfeit toys and a large number of unauthorized celebrity photos, highlighting the scale of smuggling activities [2][14] - Specific cases mentioned include travelers attempting to smuggle live animals and luxury goods in unusual ways, showcasing the lengths to which smugglers will go [56][62][68] Group 3: Public Awareness and Education - The humorous approach is also aimed at educating the public about the consequences of smuggling and the importance of compliance with customs regulations [51][74] - Customs authorities believe that engaging storytelling can enhance public understanding and awareness of their work [40][94]

Core Viewpoint - The article discusses the overwhelming amount of information available in the digital age, highlighting the prevalence of repetitive content and the impact of attention-grabbing headlines on audience engagement [3][4][8] Information Overload - The internet has led to an explosion of information, with users receiving both new and repetitive content, often without discerning its quality or source [3][4] - Many individuals passively consume information, leading to a general acceptance of repeated content as they believe that free information cannot be selectively chosen [3][4] Role of AI and Media - A significant portion of online content is generated by artificial intelligence, which often lacks authenticity and can lead to a homogenization of information [4][6] - Media platforms tend to produce similar content due to capital monopolization, resulting in a limited range of information that adheres to regulatory boundaries [4][8] Audience Behavior - Users exhibit a tendency to forget previously encountered information, making them susceptible to re-engaging with repetitive content [6][7] - The generational shift in audience demographics means that younger viewers may find previously seen content fresh, as they are unaware of its repetition [7][8] Content Creation Challenges - Content creators, particularly in self-media, face limitations in originality due to the constraints imposed by media platforms and the need for vertical categorization [6][8] - The pressure to produce content within a narrow scope often results in the creation of similar works, which still manage to attract audience attention [6][7]