不过，围绕Labubu热度可持续性的疑虑仍然压制泡泡玛特在香港上市的股票价格。自去年8月创下纪录 新高以来，其股价已下挫约40%。 泡泡玛特表示，其在墨西哥的合作生产基地已投入运营，以满足快速增长的北美市场对于潮流玩具的强 劲需求。 泡泡玛特的发言人告诉媒体称，墨西哥、柬埔寨和印尼的生产合作伙伴加入了泡泡玛特的供应网络。泡 泡玛特并无自有工厂。 自玩偶Labubu去年成为全球现象级产品以来，这家中国潮流玩具公司一直在提升产能。从中国、日本 到美国以及东南亚地区对这些常以"盲盒"形式售卖、鼓励收藏不同款式的玩偶的需求飙升，导致实体门 店经常缺货，并推高了转售价格。 作为少数获得全球消费者追捧的中国品牌之一，泡泡玛特正在加大对美国市场的投入，计划今年将美国 门店数量增加一倍。目前，泡泡玛特在美国约有60家门店以及100台"roboshop"自动售货机。 自玩偶Labubu去年成为全球现象级产品以来，这家中国潮流玩具公司一直在提升产能。从中国、日本 到美国以及东南亚地区对这些常以"盲盒"形式售卖、鼓励收藏不同款式的玩偶的需求飙升，导致实体门 店经常缺货，并推高了转售价格。 作为少数获得全球消费者追捧的中国品牌之一， ...

在众人簇拥下，身着深色西装的孙来春走上前，他持锤而击，伴随着洪亮而清脆的回响，孙来春创立的 林清轩以"国货高端护肤品第一股"之姿正式登陆港交所，和现场其他五家企业一起"组团"开启了自己的 资本市场首秀。 从2003年一块25元的手工皂到敲开港交所大门，林清轩走了22年。站在更高的舞台，孙来春难掩激动， 他对《国际金融报》记者表示，上市对于公司而言意味着更规范的治理、更透明的运营和更广阔的发展 平台。"借助港股，我们将强化品牌国际影响力，加速全球化布局；利用融资优势深化研发、拓展渠 道"。 在孙来春看来，上市不仅是资金的注入，更是信任与责任的升级。这个屡次从困境中突围的企业家有了 新的目标——推动中国品牌走向世界。 据德勤中国统计，2025年共有114只新股登陆港股市场，较2024年的70只增长63%；融资总额2863亿港 元，同比增长超200%，时隔四年重返全球IPO榜首。 12月30日，港股迎来2025年倒数第二个交易日。 位于香港岛中环康乐广场的交易大厅人声鼎沸，六个标志性的铜锣被红色绸布轻轻覆盖，沿大厅舞台前 缘一字排开，林清轩、卧安机器人等六家企业同日上市。 实际上，这样的里程碑时刻和欢腾热闹的场景过 ...

在这通被电流声干扰的电话里，他试图回溯1999年自己刚来到中国时的故事。那时他29岁，名字还叫 Rupert Hoogewerf，是安达信会计师事务所的一名审计师，往返于伦敦和上海。 在上海，他利用业余时间翻阅报纸、上市公司年报和厚厚的企业黄页，他问身边的中国同事："谁是中国最 富有的人？" 没有人能给他一个确切的名字。 那是中国经济野蛮生长的年代，财富处于隐秘和不透明的状态，没有人统计，也没有人愿意被统计。 出于好奇，他用最原始的查阅方式，制作了一份包含50人的中国富豪榜单，这或许是中国历史上第一份聚 焦于"当下"财富人群的排行榜。中信集团的奠基人荣毅仁在这份榜单中被排在了第一位。 在刚刚过去的四分之一个世纪里，胡润从一个旁观者，变成了 中国商业史的一个贴身观察者。他记录了中国财富的激荡与流 转，也见证了"首富"这个词，如何从一个烫手的标签，变成一 个行业的坐标。 作者： 郑晨烨 封图：受访者供图 编者按：2025年，经济观察报以"我们的四分之一世纪"为年终特刊主题，旨在通过数十位时代亲历者的故 事，共绘一幅属于这段岁月的集体记忆图谱。 2025年12月9日，厦门。胡润在电话那头显得有些匆忙，信号断断续续— ...

Core Insights - The marketing industry is at a crossroads in 2026, facing the dual challenges of AI-driven content generation and the need for genuine human connection [1][3][4] Group 1: AI and Content Generation - The rise of AI-generated content has led to a saturation of low-quality information online, with over half of written content being AI-generated [3][4] - Marketing strategies are shifting from traditional methods to AI-driven approaches, compressing the consumer journey into a direct dialogue leading to action [10][12][14] - Brands must balance AI efficiency with a deep understanding of human emotions to create meaningful connections [9][19] Group 2: Brand Dynamics and Market Changes - International brands are retreating from the Chinese market, leading to a rise in local brands that are now becoming global leaders [15][17] - The consumer landscape is evolving into a K-shaped structure, where brands must either offer extreme value or emotional resonance to survive [18] - The advertising industry is consolidating, with major players merging to reduce costs and enhance efficiency in response to internal and external pressures [19][20][21] Group 3: Content Consumption Trends - There is a resurgence in demand for long-form content as audiences seek depth and meaningful narratives, contrasting with the short attention spans fostered by social media [22][23] - The role of founders in brand marketing is becoming more complex, as their personal actions can significantly impact brand perception [25][28] Group 4: Advertising and Consumer Engagement - The shift towards influencer marketing is evident, with a significant portion of advertising budgets now directed towards social media and KOLs [31] - Brands are reevaluating their reliance on traffic-driven models, recognizing the need to build lasting brand equity and consumer trust [33][36]

Z世代正在推动一场席卷全球的玩具消费热潮，为相关企业带来显著业绩增长。全球消费洞察公司 Circana数据显示，2025年成为"成年人购买玩具最火爆的一年"，其中76%的18至34岁英国Z世代消费者 为自己或其他成年人购买玩具。 以中国泡泡玛特和英国Jellycat为代表的品牌成为这股风潮的核心驱动力。泡泡玛特2025上半年业绩尤 为突出，净利润激增近400%，营收同比增长204.4%至138.8亿元人民币。 "看到不同年龄段的人们对我们的新角色做出如此热烈的反响，真是太棒了。" "彼得潘效应"反映成年压力 Circana的Symonds将这一趋势归因于"彼得潘效应"，即成年人难以成长并承担责任的心理综合征。她解 释道："当你还是孩子时，你迫不及待地想要长大，但当你成为成年人时，你意识到童年是你生命中最 美好的时光。" 泡泡玛特和Jellycat业绩爆发式增长 毛绒玩具热潮为相关企业带来了显著的财务收益。泡泡玛特在2025年上半年收入达到138.8亿元人民币 （约19.3亿美元），净利润增幅接近400%。仅Labubu玩偶一项就为该公司2024年全球收入贡献了约 4.23亿美元。 Jellycat同样表现亮眼 ...

作者|李楠 泡泡玛特被早期股东清仓减持，让资本市场对这家公司的关注又多了几分。不过相比减持，泡泡玛特本 身的变化更值得关注。 投资机构蜂巧资本最近发布公告，集中出清了所有在上市前买入的泡泡玛特股份。据港交所信息，其套 现金额超过22亿港元。这份回报让人动心，而近一年来，泡泡玛特股价上涨超过400%，市值达到2500 亿港元，成了最引人注目，又最让人困惑的公司之一。 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：硅星人Pro 以前，泡泡玛特的流行可以用"盲盒玩法"来解释，但现在，它所倚仗的发展逻辑不止于此。从更深层角 度来看，越来越像"奢侈品"，正成为它更重要的一种商业叙事。 一些消费者感慨，"泡泡玛特竟然对标起了爱马仕"。这种说法看似离谱，但可能更接近泡泡玛特眼下生 意的本质。 图源：iremixbeer 向奢侈品靠拢，泡泡玛特玩转"配货"生意 抢泡泡玛特手办或玩偶的流程，有时像抢孙燕姿演唱会门票一样。 先是要关注官方账号或者加粉丝群了解最新消息，再提前登录账户，填好收货地址、支付方式等信息， 完成实名认证。之后既要拼手速，又要拼网络。更谨慎小心翼翼的粉丝，还会提前清理手机缓 ...

Group 1 - The proportion of single-person households increased from 8.30% in 2000 to 25.39% in 2020, while two-person households rose from 17.05% to 29.68%, indicating a shift towards childless families becoming the mainstream, with single populations reaching 240 million [1] - The traditional role of marriage is evolving from a necessity for survival to a financial burden, leading to a complete rewrite of ordinary people's financial logic influenced by income, employment, marriage, and family dynamics [1] - The old wealth paradigms have been disrupted, and new capital opportunities are emerging in the market [1] Group 2 - In 2025, Hangzhou experienced a significant decline in the real estate market, with the once-popular Regal International facing vacancies and landlords willing to accept lower rents and flexible payment options [2][4] - The hourly wage for e-commerce live streamers dropped from 160 yuan to 80 yuan, reflecting a shift in the job market as many graduates compete for these positions [2] Group 3 - The e-commerce penetration rate in China has declined from 27.6% in 2023 to 25%, marking the first continuous drop in the history of Chinese e-commerce [5] - The current economic climate indicates a transition from material consumption to emotional consumption, suggesting potential new opportunities for the real economy [5][6] - The decline in consumer interest in traditional e-commerce is attributed to the saturation of material goods in households, leading to a shift in purchasing behavior [8] Group 4 - The pet market in China is projected to reach 300 billion yuan, with the number of pets surpassing that of children under four years old, indicating a shift in consumer priorities [10] - The rise of emotional consumption is evident in various sectors, including outdoor sports and wellness products, which are gaining popularity among younger consumers [10][12] - The changing social structure, characterized by declining birth and marriage rates, is reshaping consumer behavior towards individual and emotional needs rather than traditional family-oriented spending [13][14] Group 5 - The elderly population in China is expected to exceed 300 million by 2024, leading to an increase in solitary living situations and a growing market for products catering to emotional well-being [15] - The shift from traditional family spending to individual consumption reflects a broader societal change where personal satisfaction takes precedence over collective family needs [15][16] - The evolution of consumer preferences indicates a move towards experiences and emotional fulfillment rather than mere material acquisition, highlighting a maturation of the Chinese consumer market [16][19]

Core Insights - Chinese e-commerce platforms are rapidly expanding in Latin America, particularly in Brazil and Mexico, but face significant challenges that threaten profitability [1][3]. Group 1: Market Dynamics - In Brazil, 1 in 10 packages sold comes from Chinese e-commerce platforms, with Temu surpassing local giant Mercado Livre in traffic as of 2024 [1]. - The e-commerce landscape in Brazil is highly competitive, with over 360 platforms operating, indicating a saturated market [3]. Group 2: Profitability Challenges - Chinese e-commerce platforms are engaged in a price war, leading to increased sales but declining profits, as exemplified by a Brazilian consumer's experience with Temu [5][9]. - Logistics costs in Latin America are 30%-50% higher than in North America and Europe, with shipping from China to Brazil taking nearly two months [7][11]. - Tax policies in various Latin American countries impose additional burdens, with digital service taxes ranging from 10%-22% in countries like Uruguay and Argentina [7][9]. Group 3: Hidden Costs - The logistics process is inefficient, with long shipping times and low automation in warehousing, leading to high management costs [11][12]. - Payment processing in Brazil and Mexico takes a significant cut from profits, with local payment systems like Pix and SPEI dominating the market [14]. - Brand perception issues exist, as many Latin American consumers prefer established Western brands over cheaper Chinese alternatives, limiting brand premium opportunities [16]. Group 4: Strategic Shifts - Some Chinese platforms are shifting strategies to focus on branding and cultural marketing, moving away from a purely price-driven approach [18][20]. - Collaborative efforts between platforms and governments are being encouraged to improve conditions for e-commerce, such as the recent trade agreement between China and Chile [20][22]. - The emphasis is on sustainable profit through product design and storytelling, as highlighted by a Chinese seller's experience in Brazil [20][22].

Core Viewpoint - Bernstein has indicated that demand for Pop Mart in both China and overseas markets has generally slowed down in October, despite the stock's year-to-date increase of approximately 140% [1][5]. Group 1: Demand and Market Performance - In October, various data sources, including transaction data, social media trends, and search interest, show a general decline in demand for Pop Mart, which has intensified since the peak levels observed in June [3]. - The report suggests that the decline in demand is significant and consistent enough to indicate that fourth-quarter performance may disappoint market expectations [3]. - Bernstein maintains a target price of HKD 225 for Pop Mart, reflecting a cautious outlook based on the observed demand trends [3]. Group 2: Stock Price and Market Sentiment - Following Bernstein's warning, Pop Mart's stock faced pressure, with a notable drop of 3.7% on November 12, making it one of the worst performers in the market [3]. - Despite a remarkable year-on-year sales growth of 250% in the third quarter, there are concerns regarding the sustainability of demand for its popular products, particularly the Labubu toys [3]. - The stock has experienced a significant correction, falling nearly 40% from its record high in late August, resulting in a market capitalization loss of USD 20 billion [5]. - Bernstein is the only one among over 40 brokerages covering Pop Mart to assign an "underperform" rating, indicating a notable divergence in market sentiment regarding the company's future performance [5].

Core Viewpoint - Bernstein's report raises concerns about Pop Mart's fourth-quarter performance, suggesting it may fall short of market expectations, leading to a decline in the company's stock price in the Hong Kong market [3]. Group 1: Market Performance - Bernstein's report indicates a general slowdown in demand for Pop Mart's products in both domestic and overseas markets since June, which analysts believe signals a fundamental demand deceleration rather than temporary market noise [3]. - Following the report, Pop Mart's stock experienced a drop of 3.7% on November 12, becoming one of the biggest losers in the market, with the stock having already declined nearly 40% from its peak in late August [3]. - Despite the recent downturn, Pop Mart's stock has seen a cumulative increase of approximately 140% year-to-date [3]. Group 2: Analyst Ratings - Among over 40 brokerages covering Pop Mart, Bernstein is the only firm to issue an "underperform" rating, while the majority remain optimistic about the company's prospects [4]. - As of November 13, Pop Mart's stock opened down 1.6% but closed slightly up at 220.4 HKD per share, reflecting mixed market sentiment [4]. Group 3: Sales Performance - Pop Mart reported a staggering 250% year-on-year increase in sales for the third quarter, yet there are ongoing concerns regarding the sustainability of demand for its popular products, particularly the Labubu dolls [4].