Workflow
Labubu玩偶
icon
Search documents
99元玩偶炒至45万:00后的情感消费vs父母的实用主义
Sou Hu Cai Jing· 2025-10-10 15:32
好文7387字|16分钟阅读 作者:小明|编辑:萧炎 边界感小站寄语:"边界,不是墙,是给自由留的缝" 欢迎您的阅读…… 阅读小提示:因该篇文章篇幅较长,为方便您快速获取价值信息,作者一划重点助您快速阅读 00后年轻人正以他们独特的认知方式,重新定义生活方式与人生选择。72%的年轻人通过专业见解定义自我 ,而仅有23.7%的父母能真正理解他们的消费 动机。这种认知鸿沟,恰如庄子《秋水》中河伯与海神的对话,揭示了人类认知的相对性与局限性。当00后为99元的潮玩支付45万元的溢价时,父母眼中 看到的却是"塑料娃娃为何比黄金贵"的困惑。认知的差异,不仅体现在价格判断上,更深刻影响着代际间的理解和沟通。 故事始于一个普通的下午,在北京合生汇的泡泡玛特机器人商店旁,一位年轻男子正在教一位阿姨如何使用手机小程序抢购Labubu盲盒。阿姨反复打 开、退出小程序,试图刷出一套回流(被拍下但未付款的商品会重新放回库存中),她说:"女儿想要的这套Labubu,最高时一度要3000多元,现在1750 元的价格还算可以接受。" 这个场景折射出00后与父母之间巨大的认知差异。00后群体成长于物质生活相对充裕的互联网时代,他们更注重情感 ...
“China Shopping”热展现中国制造全球吸引力
Zhong Guo Xin Wen Wang· 2025-10-10 12:55
"China Shopping"火了,不仅体现在数据上,更反映出外籍消费者对中国消费品偏好的转变。今年以 来,在欧美顾客中兴起的来华"反向代购"风潮,与"China Travel"话题共同在海外社交平台走红,成为中 国品牌吸引全球消费者的生动缩影。 中新网北京10月10日电(记者宫宏宇)今年国庆中秋假期,中国再次成为全球热门旅游目的地。 但如今,来的游客不是只为了爬长城、逛故宫,更是来"买买买"的。 国家移民管理局数据显示,今年国庆、中秋假期入境外国人达75.1万人次,同比增长19.8%。 在游览名胜、体验中华文化同时,越来越多外籍游客将"中国购"列入行程重点。他们携空箱而来,满 载"中国造"而归——从大疆运动相机、华为折叠屏手机,到泡泡玛特旗下人气爆棚的Labubu玩偶,"中 国造"和"中国创"正成为外籍游客返程行李中不可或缺的新特产。 老外们的"中国购物车",正悄然经历一场升级:以往以农产品、瓷器等传统纪念品为主的购物清单,如 今更多被国产电子设备、智能家居、文创产品等高附加值商品占据。 一方面,"Labubu在哪里买"成了不少游客的热门话题;另一方面,在电子产业发达的深圳华强北等地 区,大家争相体验和购 ...
过去半年,全球存储芯片价格持续上涨|首席资讯日报
首席商业评论· 2025-10-05 05:02
1.春秋航空回应"明年拟赴港上市":目前暂无相关计划,有重大事项将依法依规披露 据彭博社10月3日报道,中国低成本航空公司春秋航空(601021.SH)正考虑在香港上市,最快或将于明年 进行。春秋航空已邀请摩根大通和瑞银集团担任承销商,预计融资规模可能达到数亿美元。目前相关讨论 仍在进行中,具体的发行规模和时间尚未确定。10月4日,春秋航空方面回应记者称,公司目前暂无相关计 划,若有重大事项公司将依法依规履行信息披露义务,以公司公告为准。 2."取消境外个人境内限购房令"系误读 日前,国家外汇管理局发布《国家外汇管理局关于深化跨境投融资外汇管理改革有关事宜的通知》,其中 涉及房地产的相关政策包括缩减资本项目外汇收入及其结汇所得人民币在境内支付使用的负面清单,以及 便利境外个人境内购房结汇支付。《通知》出台后,不少网友对政策产生误解,误以为境外个人境内购房 政策发生重大改变,甚至以为境外个人境内限购房令已经取消。国家外汇管理局副局长、新闻发言人李斌 强调,此次境外个人境内购房结汇支付便利化调整,仅针对银行办理资金结汇支付的审核程序进行优化, 并未改变现行境外个人境内购房政策。境外个人享受政策便利的前提是符合房地 ...
英国今年已截获25.9万件假冒玩具 九成为Labubu玩偶
Zhong Guo Xin Wen Wang· 2025-10-04 12:20
(文章来源:中国新闻网) 英国知识产权局调查同时发现,46%购买过假冒玩具的消费者遭遇过安全问题,包括玩具瞬间碎裂、散 发有毒气味,甚至导致儿童出现不适症状。 英国知识产权局执法副总监海伦·巴纳姆指出,假冒玩具完全绕过法定安全检测,包装内隐藏的风险可 能对儿童造成毁灭性伤害,"家长切勿让孩子成为这些危险产品的'测试者'"。 英国知识产权局称,从截获情况看,假冒玩具已形成产业化规模。边境管理部门已截获的假冒玩具中, 仿冒Labubu玩偶的截获量达23.6万件,占比90%。专家称,Labubu仿冒案仅是冰山一角,造假者正针对 全品类玩具作案,涵盖从婴幼儿到青少年的各类产品。(完) 中新网伦敦10月4日电 (记者欧阳开宇)英国政府4日发布消息称,2025年以来该国边境管理部门已截获 25.9万件假冒玩具,其中近九成是仿冒热门收藏玩具Labubu玩偶。 英国知识产权局称,今年截获的假冒玩具暴露出严重的安全问题。检测显示,75%的涉案玩具未通过安 全测试,部分含有被禁用的致癌化学物质,部分则存在易脱落的小零件、松动的电池等窒息或触电隐 患,尤其针对婴幼儿的玩具风险更高。 ...
不止泡泡玛特,整个消费赛道都该为“情绪”疯狂
3 6 Ke· 2025-09-19 09:49
Group 1: Market Overview - In 2025, China's consumer market is experiencing a divergence, with traditional consumer goods showing weak growth while "emotional consumption" characterized by emotional connection, cultural identity, and immersive experiences is booming [1][4] - In the first half of 2025, the total retail sales of consumer goods reached 24,545.8 billion yuan, with a year-on-year growth of only 5.0% [1] - The retail sales of goods amounted to 21,797.8 billion yuan, growing by 5.1% [1] Group 2: Company Performance - Moutai, a representative of traditional high-end consumption, reported a revenue of 91.094 billion yuan in the first half of 2025, with a year-on-year growth of 9.16%, marking the first time in nearly a decade that its growth rate fell to single digits [1] - Pop Mart achieved a revenue of 13.88 billion yuan in the first half of 2025, with a remarkable year-on-year growth of 204.4% and an adjusted net profit of 4.71 billion yuan, up 362.8% [1] - Miniso's second-quarter revenue reached 4.97 billion yuan, growing by 23.1% year-on-year, while its subsidiary TOP TOY saw a revenue increase of 87.0% [2] Group 3: Consumer Trends - The rise of emotional consumption reflects a deep-seated desire for emotional comfort and cultural identity among consumers [4][5] - Consumers are shifting their spending from traditional goods to emotional products, indicating a change in consumption logic from "need" to "liking" and from "utility" to "emotion" [4][5] - The emotional consumption trend is not just limited to toys and jewelry but is also evident in various sectors, including tea beverages and snacks [18][20][23] Group 4: Emotional Consumption Dynamics - Emotional consumption is characterized by consumers being willing to pay for emotional experiences, social attributes, and identity recognition rather than just the products themselves [18] - The success of brands like Pop Mart and Lao Pu Gold illustrates the shift from functional attributes to emphasizing the emotional and cultural aspects of products [11][12] - The average overlap rate of Lao Pu Gold consumers with luxury brands like Louis Vuitton and Cartier is as high as 77.3%, indicating its entry into the high-end market [13] Group 5: Future Implications - The rise of emotional consumption is reshaping the entire consumption landscape, prompting brands to reassess their value creation strategies [25] - Companies that can accurately capture emotional needs and provide meaningful experiences are likely to thrive in this new consumption era [25]
当代消费现状:左手Labubu,右手拼好饭
Hu Xiu· 2025-09-04 13:02
Group 1 - The article highlights the dual consumption trends in contemporary China, emphasizing the coexistence of cost-effectiveness and emotional value in consumer behavior [4][29] - The rise of pragmatic consumption is driven by economic uncertainty, leading consumers to seek high-quality alternatives at lower prices, as evidenced by the decline in sales for brands like LVMH and Chow Tai Fook [8][9] - Brands are pressured to focus on supply chain efficiency and product quality to meet the demand for value-driven purchases, moving away from overpriced products [11][12] Group 2 - Emotional consumption is on the rise, with nearly 30% of young consumers engaging in purchases for emotional healing, reflecting a deeper need for self-care and emotional connection [30][31] - Products that provide emotional value, such as collectibles and cultural items, are increasingly popular, as they resonate with consumers' desires for identity and belonging [35][39] - The success of brands like Labubu illustrates the importance of emotional and social value in consumer purchases, as they serve as symbols of self-expression and community [36][39] Group 3 - The article discusses the integration of cost-effectiveness and emotional value in consumer choices, suggesting that brands must navigate this complex landscape to remain relevant [55][57] - Successful brands are those that can combine high cost-effectiveness with emotional engagement, creating a unique value proposition that resonates with consumers [59] - The evolving consumer landscape indicates a shift from mere possession to a focus on personal growth and self-actualization through consumption [62][64]
中国消费的真相,藏在线上品牌指数里
Hu Xiu· 2025-08-27 23:53
Group 1 - The article discusses the fluctuating consumer behavior in response to market trends, highlighting the challenges of predicting price movements in sectors like gold and collectibles [2][4][5] - The CBI index, developed by Peking University, provides a standardized scoring system for online brands, reflecting various dimensions of consumer behavior and market dynamics [8][10][18] - The CBI index reveals significant growth in younger consumers (ages 18-24) in sectors like home appliances and furniture, indicating a shift in spending patterns [12][17] Group 2 - The article identifies potential investment opportunities in emerging brands like Pop Mart and Laopu Gold, which continue to attract consumer interest despite market skepticism [11][15] - The CBI index shows a notable increase in market concentration in the pet supplies sector, with leading brands gaining market share, reflecting changing consumer preferences [22][23] - The electric vehicle market is undergoing a transformation, with new players like Niu and Ninebot gaining traction among younger consumers, indicating a shift in competitive dynamics [25][26][35] Group 3 - The article emphasizes the importance of data in understanding market trends, suggesting that the CBI index can help investors identify potential opportunities and validate market assumptions [28][38] - It highlights the impact of brand reputation on stock performance, illustrating how negative publicity can lead to significant stock price fluctuations, while underlying consumer loyalty may remain intact [39][44] - The CBI index serves as a tool for tracking brand performance and market trends, providing insights that go beyond traditional financial reports [31][52][65]
智媒关注Labubu玩偶引爆全球消费热潮
Shang Wu Bu Wang Zhan· 2025-08-26 17:42
(原标题:智媒关注Labubu玩偶引爆全球消费热潮) 智利《信使报》线上版8月22日报道,中国泡泡玛特公司旗下Labubu玩偶成为现象 级产品,2025年上半年带动公司营收增长204%,净利润暴增396%,股价累计涨幅超 200%。该系列玩偶作为The Monsters产品线的核心,单系列创收6.7亿美元,占总营收 34.7%。 ...
一蒙面盗窃团伙,洗劫美国一玩具店所有Labubu
财联社· 2025-08-10 12:59
Core Viewpoint - A theft incident occurred at a toy store in La Puente, California, where a gang stole "Labubu" dolls valued at approximately $7,000 (around 50,000 RMB) [1] Group 1 - The theft took place in the early hours of the 6th, involving several individuals dressed in hoodies and masks [1] - The gang managed to steal the entire inventory of "Labubu" dolls from the store [1] - The store owner reported that the toy store also suffered some degree of damage during the incident [1] Group 2 - Local police have initiated an investigation into the theft [1]
千年文化穿上身 “娃衣”催生新消费
7月,江苏女孩席屿到贵州旅游,她喜欢的一名歌手是贵阳人,于是她带上了以歌手为原型的棉花娃 娃"周可可"。一天晚上,她路过贵阳的特色商业街区——一个汇集非遗体验、文创店铺、手工小铺等丰 富内容的"打卡点",在一个摊位前,被穿着苗族衣服的玩偶吸引了。 席屿拿出自己的"周可可"对比了一下,发现衣服刚好,银饰项链大了一些。"店里的苗族头饰没有适合 的尺寸,店主量了一下'可可'的头围,说马上手工做一个,等一会儿就能拿到。"几天后,在黔东南的 西江千户苗寨,席屿和手中的棉花娃娃一同穿着蓝色系的苗族服饰,留下合影。她在网上晒出照片,自 豪地说:"可可和苗族妆造适配性也太高了吧!" 这个夏天,玩偶们穿着民族服饰的"艺术照",越来越多地出现在社交媒体上。玩偶们在贵州、广西体验 西南少数民族风情,在福建簪花,在山西穿上"晋商大小姐"的裙子……在"娃衣热"背后,传统文化以更 轻巧、更可爱的方式,融入现代生活,催生出充满活力的文化消费新场景。 彭琬涵根据汉代玩偶衣服文物再创作的娃衣稿图(已申请版权保护)。受访者供图 微缩的服饰,浓缩的文化 最近,玩偶Labubu火了,它们身上的各种衣服也引人注目。在广西壮族自治区博物馆文创商店里的" ...