11月27日，杭州有2宗萧山区宅地出让，最终均由滨江集团溢价竞得，总成交金额24.62亿元，最高溢价率18.92%。 业内人士认为，此次土拍与11月25日3宗地块全部底价成交的冷淡局面形成鲜明对比，印证了杭州土地市场"核心资产抗跌、外围承压"的分化格局。 市北单元地块规划建筑面积72172.5㎡，容积率2.5，起始价14.43亿元，起始楼面价20000元/㎡。经过18轮竞价，最终滨江集团以总价16.13亿元竞得地块，成交楼面 价22355元/㎡，溢价率11.78%。 中指研究院华东大区常务副总高院生指出，此次2宗宅地均溢价10%以上成交，与11月25日3宗地块全部底价成交的冷淡局面形成鲜明对比。其中，湘湖低密地块紧 邻湘湖风景区，定山广场等生态配套环伺，湘湖金融小镇、贺知章学校等成熟资源加持，更坐享湘湖新城"中国视谷"产业红利，最终溢价18.92%成交，显示出市场 对优质低密地块的认可。市北地块周边配套齐全，交通便利，邻近地铁2号线和7号线，最终经溢价11.78%成交，但较2025年上半年同板块内的几宗地块楼面价仍有 下降（最低降幅在2000元/㎡），反映出土拍市场热度明显降温。 至此，11月杭州共进行2次土 ...

Core Insights - Binjiang Group successfully acquired two residential land parcels in Hangzhou for a total price of 2.462 billion yuan, indicating strong confidence from brand real estate companies in core areas and premium segments with unique resources [1][2] Group 1: Land Acquisition Details - The two land parcels are located in Xiaoshan North and Xianghu areas, covering a total area of 62,800 square meters and a planned construction area of 112,900 square meters, with a starting price of 2.157 billion yuan [1] - Both parcels were won by Binjiang Group after competitive bidding, with a premium rate exceeding 10% for each [1] - The Xianghu parcel had a particularly intense bidding process, going through 28 rounds, with a final floor price of 20,811 yuan per square meter and a premium rate of 18.92% [1] Group 2: Market Analysis - The Xiaoshan North parcel was acquired after 18 rounds of bidding, with a final floor price of 22,355 yuan per square meter and a premium rate of 11.78% [2] - The surrounding area of Xiaoshan North is well-equipped with amenities and convenient transportation, indicating a slight decline in floor prices compared to similar parcels sold in early 2025, reflecting a cooling in the land auction market [2] - Binjiang Group's active land acquisition in these areas demonstrates the company's strong financial position and ongoing confidence in Hangzhou's core regions [2] Group 3: Market Trends - The recent land auction results contrast sharply with the previous auction on November 25, where three parcels were sold at base prices, totaling 4.332 billion yuan [3] - This disparity highlights a market trend where core assets remain resilient while peripheral areas face pressure, a pattern observed in the national land auction market [3] - Despite a cautious approach to land acquisition among real estate companies as the year ends, competition for scarce premium land remains intense, suggesting a continued differentiated market landscape [3]

Core Insights - Hangzhou successfully auctioned two plots of land within a week, totaling an area of 94 acres and a total construction area of 113,000 square meters, with a starting price of 2.16 billion yuan, ultimately sold for 2.462 billion yuan by Binjiang Group, reflecting a premium of over 10% [1][2] Group 1: Land Auction Details - The first plot in Xiaoshan District attracted 10 bidders, with Binjiang Group winning after 18 rounds of bidding at 1.613 billion yuan, resulting in a floor price of 22,355 yuan per square meter and a premium rate of 11.78% [1] - The second plot in the Xianghu area was acquired by Binjiang Group for 849 million yuan, with a floor price of 20,811 yuan per square meter and a premium rate of 18.92% [2] - The Xiaoshan plot is designated as a residential quality improvement pilot project with a plot ratio of 2.5, allowing for a buildable area of 72,172.5 square meters [1] Group 2: Market Trends and Analysis - The auction results indicate a trend where core areas remain stable while peripheral areas face pressure, highlighting a market differentiation where scarce scenic resources attract attention [3] - Despite a cautious approach to land acquisition by developers, competition for high-quality plots remains intense, suggesting that the land market's heat will continue to show a differentiated trend [3] - The successful premium transactions are expected to inject confidence into the market as the year-end approaches, emphasizing the need for developers to enhance product quality and adaptability to the market [3]